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Consumer Insights Manager
Posted on 11/10/2022
INACTIVE
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Market Research
PowerPoint/Keynote/Slides
Excel/Numbers/Sheets
Requirements
  • 7+ years of relevant research management
  • A degree in the field of research, marketing or social sciences. Advanced degree a plus
  • Experience working at both a market research supplier and client side in an internal insights role
  • Experience with both qualitative & quantitative research in markets beyond the US
  • Experience with GoogleSuite (e.g, Google sheets, Google Slides), a plus
  • High degree of proficiency in analytical tools and platforms
  • Strong presentation-building, storytelling, and data visualization skills
  • Well versed in quantitative & qualitative research methods and programs including foundational work like segmentations, ad testing, concept testing, brand trackers, IDIs, focus groups, digital-qual projects, immersions, ethnographies, etc
  • Familiarity and understanding of analytic methods such as, but not limited to TURF, max-diff, choice-based methods, opportunity sizing, segmentation, predictive modeling, etc
Responsibilities
  • Lead consumer research and insights projects end-to-end; identifying ideal methodologies and providing oversight into the data collection process and analytic work plan to ensure quality deliverables, all with an eye to the details and the bigger picture
  • Define and manage project tasks and activities; including timelines, budget and potential risks or issues that arise, while providing relevant and timely communication to all partners, vendors and stakeholders alike
  • Develop and maintain collaborative, productive relationships with internal team members and stakeholders, as well as with current and prospective research suppliers
  • Day-to-day responsibilities will include: cross-functional partnership, project management, custom primary research, leveraging secondary research, the integration of syndicated data or other existing sources, and research socialization
  • Evaluate the team's current insights offerings and analytical capabilities and make recommendations to fill knowledge gaps
  • Introduce innovative and outside-the-box research concepts and techniques
  • Proactively identify and prioritize key business questions and evaluate appropriate solutions and research plans
  • Synthesize data from disparate sources and break down complex data sets across multiple studies to develop cohesive stories anchored in actionable findings
  • Act as an audience expert, an indispensable partner, and a strategic consultant to position the Consumer Insights & Trends team as a key business partner across the organization
  • Create engaging presentations that both inform and inspire
  • Design and present deliverables that bring data to life with compelling human insight and context, while conveying compassion and understanding for all audiences
Airbnb

501-1,000 employees

Online marketplace for people to list, discover, and book accommodations
Company Overview
Airbnb's mission is to create a world where anyone can belong anywhere and we are focused on creating an end-to-end travel platform that will handle every part of your trip. The company is building a worldwide timeshare marketplace.
Benefits
  • Comprehensive health plans
  • Paid volunteer time
  • Healthy food and snacks
  • Generous parental and family leave
  • Learning and development
  • Annual travel and experiences credit
Company Core Values
  • Champion the Mission: We’re united with our community to create a world where anyone can belong anywhere.
  • Be a Host: We’re caring, open, and encouraging to everyone we work with.
  • Embrace the Adventure: We’re driven by curiosity, optimism, and the belief that every person can grow.
  • Be a Cereal Entrepreneur: We’re determined and creative in transforming our bold ambitions into reality.