Full-Time

Vice President

Media Relations

Posted on 7/30/2024

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Consumer Software
Social Impact

Senior, Expert

Chicago, IL, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Journalism
Requirements
  • Minimum of 8-10 years of experience
  • Senior lifestyle/CPG/Food+Beverage media strategist
  • BA or BS in Public Relations, Communications, Journalism or related field
  • Proven ability to garner earned-first coverage (especially in food and lifestyle outlets)
  • Several close relationships with top-tier food and lifestyle media at the national level
  • A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
  • Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
  • Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations
  • Effective team supervision and leadership
  • Excellent communication skills; verbal and written
  • Ability to media train senior clients
  • Can integrate earned media strategy seamlessly with digital, social and paid
  • Strong presentation skills and the ability to craft strategy for new business presentations
  • Ability to effectively balance and prioritize multiple projects and deliverables
Responsibilities
  • Crafting and telling compelling stories
  • Creating and guiding smart earned-led media strategies across various programs
  • Building and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reporters
  • Developing a deep understanding of our client’s business and target audiences and working in close collaboration with our Creative, Insights and Client Experience teams
  • Assisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthy
  • Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
  • Allocating agency resources in accordance with our client's budget
  • Bringing a client-focused attitude that results in work being performed to the highest quality standards
  • Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projects
  • Proactively looking for and telling impactful stories for clients that further business objectives
  • Providing ongoing insights to colleagues and clients on specific reporters and the state of the media
  • Participating in RFPs and contributing to the development of agency brand POVs

Weber Shandwick provides a variety of communication and marketing services, focusing on public relations, advertising, and digital marketing. Their offerings include media relations, crisis management, social media strategy, content creation, and influencer marketing, which help clients engage with their audiences effectively. The company differentiates itself from competitors by emphasizing diversity, equity, and inclusion within its workforce and in the campaigns it creates for clients. Additionally, Weber Shandwick is committed to sustainability, working with clients to promote environmentally responsible practices. The goal of Weber Shandwick is to help clients achieve their business objectives through impactful and culturally relevant campaigns that drive engagement and measurable results.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for DEI services boosts Weber Shandwick's multicultural communications offerings.
  • AI-driven analytics tools open new data-driven strategy opportunities for clients.
  • Increased focus on sustainability aligns with Weber Shandwick's expertise in responsible practices.

What critics are saying

  • Recent layoffs may affect employee morale and client relationships.
  • Rapid executive promotions could lead to strategic misalignments.
  • Healthcare growth may stretch resources, risking service delivery issues.

What makes Weber Shandwick unique

  • Weber Shandwick excels in culturally significant storytelling, enhancing client engagement.
  • The firm offers comprehensive DEI consulting, aligning with corporate diversity trends.
  • Weber Shandwick's Earned Impact Value Tool innovates PR measurement with AI-driven analytics.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

INACTIVE