Head of Awareness Marketing

Company Name: IG North America (tastytrade, tastylive, tastyfx, tastycrypto)Role: Head of Awareness Marketing 
Location: Chicago, IL – Hybrid (3 days/week in office)

Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You’ll develop and implement integrated brand campaigns across all channels, including digital, traditional, social, and emerging media. 

In this high-impact, high-velocity role, you'll be instrumental in managing the brand’s reputation and ensuring consistent messaging across all touchpoints. Plus, you would be the driving force behind our unique point of view and voice that stands out from traditional financial marketing.

As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.

What You'll Do:

• Develop and execute comprehensive brand and advertising strategies that differentiates us in a highly competitive space
• Define brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investors
• Drive brand content strategy across PR, partnerships, and owned channels to drive credibility and reach 
• Partner with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retention
• Develop community-building strategies that foster brand loyalty and advocacy
• Launch creative partnerships and collaborations that expand reach
• Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing team blockers
• Build compelling business cases for strategic initiatives and secure resources needed for execution
• Foster a culture of innovation and experimentation
• Navigate regulatory requirements and compliance considerations in financial services marketing

Who You Are:

• MBA Required (in marketing, business, or related field) 
• 10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, D2C financial services, fintech or closely related industry 
• 5+ years of experience building and leading high-performing teams of 5 or more 
• Experience with companies of 250 employees or more 
• Experience running a marketing budget of at least $10M
• Proven track record of building and scaling consumer brands
• You are obsessed with moving key business metrics through brand initiatives
• You are an expert at creating content strategies that drive engagement and education
• Go-getter mentality, proactive and resourceful
• You possess both analytical and creative mindset with a track record of driving measurable business outcomes
• You can balance short-term needs with sustainable growth strategies
• You have a high propensity to innovate and experiment with new approaches
• Excel at cross-functional collaboration and demonstrate systems thinking
• Natural developer of talent and team builder who can inspire and guide others
• Can navigate a matrixed organizations and influence outcomes without direct authority

Team Perks/Benefits:

• Performance Bonuses  
• Stock Purchase Options 
• Medical/Vision/Dental Benefits
• 401k Plan  
• Continued Education Support  
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)  
• 10 Paid Sick Days  
• Gym Membership Reimbursement  
• Commuter Benefits  
• Pet Insurance  
• Wellness & Mental Health Programs  
• Charitable Donation Matching  
• Two Paid Volunteer Days Off  
• Daily catered lunch when in the office  
• Full kitchen with snacks and beverages  
• In-building gym
• Shuttle to/from Metra 
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Salary Range: Starting at $160,000  
This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.

About Us:

The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. 

In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.    

Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.   

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. 

tastytrade | tastylive  | tastyfx | tastycrypto 
1330 W Fulton Market, Chicago, IL 60607   

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!