Position Overview:

Beam is looking for a highly motivated, passionate, and collaborative marketer to join our growing Product & Portfolio Strategy team.  The Product Director, BEAM-101will shape the development and execution of the U.S. launch plan for Beam’s lead asset, BEAM-101, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD).  In this role, you will be a critical member of a highly cross-functional team preparing for Beam’s potential first product commercialization.

Responsibilities:

• Responsible for generating insights into the sickle cell and genetic medicines treatment landscape, stakeholder needs and treatment decision making
• Leads development of the BEAM-101 brand plan, including competitive differentiation, customer segmentation and targeting, positioning, and messaging
• Contributes to the development and execution of the integrated launch plan for BEAM-101
• Collaborates with other functions (e.g. medical affairs, market access, patient supply, patient advocacy) in shaping HCP engagement strategy, customer experience, disease state education etc.
• Leads development of short- and long-term professional marketing strategies and tactics
• Budget management
• Forecast and long-range financial planning
• Competitive monitoring

Qualifications:

• BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred
• Minimum 10 years business experience within the pharma/biotech/biopharma space
• Demonstrated marketing experience and proven performance required; in-line marketing experience preferred
• Proven ability to collaborate cross-functionally and to build relationships with internal and external stakeholders
• Ability to think strategically and solve problems creatively
• Skilled at navigating ambiguity and developing solutions in the absence of complete information
• Excellent verbal, written and executive communication skills; ability to make the complex clear
• Experience with product launch highly preferred
• Experience with cell and gene therapies highly preferred
• Experience with U.S. marketing highly preferred
• Role is based in Cambridge, MA, or hybrid
• Requires up to 25% travel, predominantly US with limited international travel.