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Full-Time

Sr. Manager Demand Generation

Confirmed live in the last 24 hours

CLEAR

CLEAR

1,001-5,000 employees

Biometric identity verification for security checkpoints

Data & Analytics
Cybersecurity
Aerospace
Consumer Goods

Compensation Overview

$130k - $150kAnnually

+ Bonus + Commission + Restricted Stock Units

Mid, Senior

New York, NY, USA

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Salesforce
Marketing
Requirements
  • 4+ years of experience in B2B demand generation, marketing automation, or a related field and 7+ years professional experience overall
  • Proven success in content creation and thought leadership, driving revenue through various demand generation strategies and campaigns
  • Experience with marketing automation tools (e.g., Iterable, Hubspot, Marketo) and CRM systems (e.g., Salesforce)
  • Strong analytical skills and ability to use data to inform decisions and improve performance
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Knowledge of consumer services and platform technology is a plus
  • Ability to synthesize complex ideas into straightforward language
Responsibilities
  • Design and manage campaigns that deliver qualified sales leads and pipeline revenue helping CLEAR enter and thrive in new markets
  • Work with cross functional stakeholders (Sales, Growth, Product) to ensure a cohesive and consistent approach to campaigns that aligns with our GTM strategy.
  • Partner with the Product Marketing team on content development and thought leadership supporting demand generation across our verticals via white papers, blog posts, and webinars, that articulates the value proposition of CLEAR’s product solutions, tailored to the unique industry needs and applications
  • Use marketing automation tools (e.g., Iterable) to track and report on campaign performance, identify areas for improvement, and provide actionable insights to the marketing and sales teams
  • Inform our paid media and email marketing campaigns and strategy to ensure continued performance, budget optimization, and flexibility to meet the needs of our teams and business
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve demand generation efforts traffic and generate leads
  • Develop events strategy to further build awareness across all verticals; work with Brand, Product Marketing, and Sales teams to execute and drive impact across overarching demand motion

CLEAR provides a subscription-based service that speeds up the identity verification process at security checkpoints, primarily targeting frequent travelers, sports fans, and event-goers. By using biometric technology, such as fingerprints and iris scans, CLEAR allows members to access dedicated lanes at airports, stadiums, and other venues, significantly reducing wait times. Unlike traditional ID checks, CLEAR's touchless verification enhances the customer experience by making entry faster and more efficient. The company differentiates itself from competitors through its partnerships with major airlines, like Delta and United, which enable members to combine their airline status with CLEAR for even quicker access. CLEAR's goal is to streamline the security process while ensuring the highest level of data protection, as evidenced by its SAFETY Act Certification from the Department of Homeland Security, which guarantees that personal information is secure and never sold.

Company Stage

Private

Total Funding

$2.7B

Headquarters

New York City, New York

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • The expansion of TSA PreCheck enrollment locations increases CLEAR's market reach and convenience for frequent travelers.
  • Partnerships with healthcare systems like Wellstar demonstrate CLEAR's potential to diversify its applications beyond travel and events.
  • The company's strong financial performance and shareholder returns, including share repurchases and dividends, indicate robust financial health and investor confidence.

What critics are saying

  • The reliance on subscription fees means that economic downturns or reduced travel could significantly impact revenue.
  • Expansion into new markets, such as healthcare, may face regulatory hurdles and slower adoption rates.

What makes CLEAR unique

  • CLEAR leverages biometric technology to offer a touchless ID verification process, setting it apart from traditional ID checks.
  • The company's SAFETY Act Certification by the Department of Homeland Security underscores its commitment to data security, a critical differentiator in the identity verification market.
  • CLEAR's strategic partnerships with major airlines and healthcare systems enhance its service offerings, providing a seamless and integrated experience for users.

Benefits

Food and beverage

Unlimited PTO

Comprehensive benefits

Continued education

CLEAR membership

Diversity and Inclusion counsel

Sprint demos and hackathons

Innovation guild

On-site gym