Full-Time

Sr. Manager Demand Generation

Posted on 9/3/2024

CLEAR

CLEAR

1,001-5,000 employees

Biometric identity verification for security checkpoints

Consumer Software
Cybersecurity

Compensation Overview

$130k - $150kAnnually

+ Bonus + Commission + Restricted Stock Units

Mid, Senior

New York, NY, USA

Hybrid work environment provides flexibility.

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Hubspot
Salesforce
Marketing
Requirements
  • 4+ years of experience in B2B demand generation, marketing automation, or a related field and 7+ years professional experience overall
  • Proven success in content creation and thought leadership, driving revenue through various demand generation strategies and campaigns
  • Experience with marketing automation tools (e.g., Iterable, Hubspot, Marketo) and CRM systems (e.g., Salesforce)
  • Strong analytical skills and ability to use data to inform decisions and improve performance
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Knowledge of consumer services and platform technology is a plus
  • Ability to synthesize complex ideas into straightforward language
Responsibilities
  • Design and manage campaigns that deliver qualified sales leads and pipeline revenue helping CLEAR enter and thrive in new markets
  • Work with cross functional stakeholders (Sales, Growth, Product) to ensure a cohesive and consistent approach to campaigns that aligns with our GTM strategy.
  • Partner with the Product Marketing team on content development and thought leadership supporting demand generation across our verticals via white papers, blog posts, and webinars, that articulates the value proposition of CLEAR’s product solutions, tailored to the unique industry needs and applications
  • Use marketing automation tools (e.g., Iterable) to track and report on campaign performance, identify areas for improvement, and provide actionable insights to the marketing and sales teams
  • Inform our paid media and email marketing campaigns and strategy to ensure continued performance, budget optimization, and flexibility to meet the needs of our teams and business
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve demand generation efforts traffic and generate leads
  • Develop events strategy to further build awareness across all verticals; work with Brand, Product Marketing, and Sales teams to execute and drive impact across overarching demand motion

CLEAR provides a subscription-based service that speeds up the identity verification process at security checkpoints, primarily targeting frequent travelers, sports fans, and event-goers. The service allows members to use dedicated lanes at airports, stadiums, and other venues, significantly reducing wait times. CLEAR utilizes biometric technology, such as fingerprints and iris scans, for touchless ID verification, replacing traditional identification methods. This approach not only enhances convenience but also ensures a faster and safer entry experience. Unlike its competitors, CLEAR emphasizes data security, being SAFETY Act Certified by the Department of Homeland Security, which assures users that their personal information is protected and not sold. The company's goal is to provide a seamless and efficient security experience while maintaining a strong commitment to user privacy and data protection.

Company Stage

IPO

Total Funding

$131.3M

Headquarters

New York City, New York

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • CLEAR's EnVe Pods enhance speed and efficiency in identity verification.
  • Partnerships with airlines like Delta strengthen CLEAR's position in the travel industry.
  • Expansion into healthcare with Wellstar offers new revenue opportunities.

What critics are saying

  • Increased competition in biometric technology could impact CLEAR's market share.
  • Rapid adoption of face-first technology by competitors may challenge CLEAR's EnVe Pods.
  • Expansion into healthcare may bring regulatory and data privacy challenges.

What makes CLEAR unique

  • CLEAR uses biometric technology for fast, secure identity verification at checkpoints.
  • The company offers a subscription service for expedited security at airports and venues.
  • CLEAR is SAFETY Act Certified, ensuring high standards for data protection.

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Benefits

Food and beverage

Unlimited PTO

Comprehensive benefits

Continued education

CLEAR membership

Diversity and Inclusion counsel

Sprint demos and hackathons

Innovation guild

On-site gym

INACTIVE