Full-Time

Salesforce Marketing Cloud Email Specialist

Posted on 1/29/2025

CVS Health

CVS Health

10,001+ employees

Comprehensive pharmacy and healthcare services

Healthcare
Consumer Goods

Compensation Overview

$60.3k - $159.1kAnnually

+ Bonus + Commission + Equity Award Program

Mid

Company Historically Provides H1B Sponsorship

Hartford, CT, USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL

You match the following CVS Health's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
  • Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
  • Audience / List segmentation and contact management using SQL
  • Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity
Desired Qualifications
  • Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
  • Ideally professional experience of 3+ years (with 1+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
  • Working knowledge of HTML and email design principles
  • Salesforce Email Specialist certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
  • Database management/SQL experience preferred
  • Project Management skills
  • Experience managing multiple simultaneous projects from concept to completion under tight deadlines
  • Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines retail pharmacy services with a pharmacy benefits manager and senior care services, making it a comprehensive provider in the healthcare sector. The company's goal is to enhance access to quality care and support people in achieving better health.

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

Woonsocket, Rhode Island

Founded

1963

Simplify Jobs

Simplify's Take

What believers are saying

  • Telehealth expansion offers CVS Health growth opportunities in virtual care services.
  • AI in pharmacy operations can improve CVS Health's efficiency and customer satisfaction.
  • Health and wellness apps provide CVS Health avenues to engage customers and improve outcomes.

What critics are saying

  • DOJ legal challenges over opioid prescriptions could harm CVS Health's reputation and finances.
  • Supply chain vulnerabilities, highlighted by the Horizon Milk recall, may impact consumer trust.
  • Competition from retailers like Walmart and Amazon could affect CVS's market share in CRC tests.

What makes CVS Health unique

  • CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.
  • The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.
  • CVS Health offers a wide range of health products, enhancing accessibility and affordability.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

INACTIVE