Full-Time

Associate Director

Media Strategy

Confirmed live in the last 24 hours

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Consumer Goods
Entertainment

Compensation Overview

$115k - $130kAnnually

Senior

New York, NY, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 7+ years online sales marketing experience
  • 2+ years managing a team of 3+ direct reports
  • Advanced experience in developing strategic, creative, innovative and effective proposals and marketing materials for an advertising sales team in an online media company. Prior experience for a consumer-facing, ad-supported website or with a digital ad agency preferred.
  • Ability to develop concepts and ideas that are effective online and deliver value to our advertisers and users
  • Self-motivator with the ability to thrive in a fast-paced environment with multiple projects and tight deadlines
  • Highly creative and strategic; proactive; strong organizational skills; effective communicator
  • Expert in Google Slides – a must – and MS Office Tools
  • Excellent verbal and written communication skills
  • Excellent people-management skills
  • Ability to work cross-departmentally and act as subject matter expert and advocate for the department
  • ComScore, MediaRadar, eMarketer skills strongly preferred and encouraged
  • Proactive mentality for finding unnoticed areas of improvement, both within the team and within the larger Kargo organization
Responsibilities
  • Support and potentially manage Media Strategists of all levels in your region, contributing to weekly team meetings and national Media Strategy meetings
  • Provide advanced support for higher level MS or cross-departmental projects (more than SME, managing policies etc)
  • Develop and lead projects that contribute to the streamlining and upleveling of the Media Strategy department
  • Represent the Media Strategy team in various departmental and cross-functional team meetings, reporting updates and project roadmaps back to the Director of Media Strategy
  • Advance the level of industry knowledge and training throughout the entire Media Strategy department, find ways to introduce new strategic tools and best practices to the larger team
  • Support RFP and presales projects for the top accounts or top salesperson in your region

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process of buying digital advertising space automatically. Kargo's unique "Create Once, Run Everywhere" approach allows advertisers to create a single ad that can be deployed across various platforms, ensuring a consistent brand message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself through its focus on premium supply and creative excellence, making it a leader in the mobile advertising space.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with companies like AdLib and VIDAA expand Kargo's market presence and offer clients access to innovative ad formats and technologies.
  • The launch of proprietary solutions like the creative science solution for APAC and the CORE cross-channel ad tool in NZ highlights Kargo's commitment to innovation and market expansion.
  • Entering new markets such as India and hiring key leaders like Rachit Uppal demonstrates Kargo's growth potential and strategic focus on global expansion.

What critics are saying

  • The highly competitive ad tech market requires continuous innovation to maintain a competitive edge, posing a risk if Kargo fails to keep up.
  • Integration challenges with new partners and technologies could lead to operational inefficiencies and impact service quality.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach simplifies ad deployment across multiple platforms, ensuring consistent brand messaging, unlike competitors who may require separate creatives for each channel.
  • Their direct integration with leading DSPs allows for seamless media activation, providing a streamlined process for advertisers to launch and manage campaigns.
  • Kargo's focus on premium supply and creative excellence sets them apart in the competitive advertising landscape, ensuring higher engagement and brand lift for their clients.

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Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office