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Full-Time

Head of Performance Marketing

Remote

Posted on 4/18/2024

doola

doola

11-50 employees

US business formation and management platform

Consulting

Senior, Expert

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Data Analysis
Requirements
  • At least 5-8 years of SEM digital marketing experience
  • Fin-tech industry experience preferred
  • Current and deep hands-on skills with all dynamic ad features in Google AdWords
  • Strong understanding of Web/Mobile App campaign measurement and attribution
  • Data driven and analytical
  • Self-starter and innovative
  • Ability to work independently and cooperatively in a fast-paced environment
  • Previous experience managing external vendors
  • Experience handling multiple priorities and creative projects
  • Familiar with digital marketing asset production
Responsibilities
  • Own developing, executing, implementing, and effectively communicating SEM digital marketing strategies
  • Identify Budget and track pacing on weekly, monthly, quarterly goals
  • Lead the creative optimization utilizing best creative practices by channel
  • Deploy regular keyword research and ad creative refreshes across acquisition channels
  • Create and manage a scheduled workflow through all phases of campaign planning to execution
  • Facilitate and drive launching new SEM marketing campaigns and test channels
  • Assess campaign performance and manage cost per acquisition targets
  • Work with cross-functional teams and external agencies to execute SEM digital marketing campaigns
  • Partner closely with the analytics team to measure effectiveness and drive campaign efficiency
  • Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals
  • Coordinate production of high-quality marketing assets using internal resources and external vendors
  • Proactively research and monitor industry trends to support the creative team
  • Report overall channel performance on a weekly, monthly, and quarterly basis

doola is a platform that simplifies the formation and management of US businesses, offering services such as LLC formation, US bank account setup, tax filing, and partner perks. Leveraging technology, doola enables users to efficiently complete these processes, providing a seamless experience for entrepreneurs establishing and operating their businesses in the US.

Company Stage

Series A

Total Funding

$12.2M

Headquarters

New York, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

21%

1 year growth

38%

2 year growth

257%
INACTIVE