Full-Time
Manager of Ecommerce
Posted on 7/21/2025
Health-E Commerce
51-200 employees
Health and wellness e-commerce platform
Compensation Overview
$90k - $110k/yr
Remote in USA
Remote
Must be able to work EST hours.
 Growth & Marketing (2) |
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- Minimum of 4+ years of experience in eCommerce
- Creative and strategic thinker with a passion for enhancing online customer experiences.
- Proven experience in developing and executing content and merchandising strategies.
- Proficiency in using content management and merchandising tools, Constructor and Builder.io experience is a plus
- Hands-on AB Testing experience, using AB Tasty or other self-service AB Testing tools is a plus
- Strong analytical skills, with the ability to translate data into actionable insights.
- Excellent project management and communication skills, with the ability to work cross-functionally.
- Own the site strategy end to end for the FSA store to create an engaging and seamless customer experience, overseeing visual site merchandising, storytelling, and discovery strategies.
- Own and execute onsite merchandising optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying.
- Identify and prioritize key areas for weekly optimization based on performance analysis.
- Own the strategy to showcase newness, best sellers, and other high value products to customers
- Review inventory and product seasonality to determine the strategy for prioritizing products based on inventory levels, performance and seasonal themes.
- Develop tactics to drive AOV growth through targeted merchandising initiatives.
- Partner with our integrated marketing team to own the site content calendar on important themes to showcase
- Lead approval process for monthly site flips and creative assets
- Lead homepage content strategy, using a test and learn approach to continue to optimize our storefront
- Develop personalization strategies to speak to different customers groups in compelling and relevant ways
- Ideate new landing page needs, and how to best story-tell throughout them.
- Analyze and report on content performance, using insights to refine strategies.
- Lead strategy for Telehealth onsite, creating new pathways for customers to find Share Of Wallet partners that seamlessly fit with the rest of our assortment.
- Develop onsite strategies to showcase brand partnerships
- Own the content strategy for end-of-month promotions.
- Partner closely with CRO Manager on AB Testing opportunities to improve site conversion
- Execute onsite search optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying.
- Own the end-to-end site experience for all in house brand (Caring Mill) products
- Strategize best in class ways to trade in customers from brand name products to our brand
- Partner closely with Merchandising and planning to measure success of the brand and discover opportunities to improve the assortment
- Collaborate closely with marketing partners to develop and manage landing page strategies for all marketing channels & customer types, utilizing data to make updates to strategy as needed
Health-E Commerce operates online retail sites like FSAstore.com that allow consumers to purchase health and wellness products using pre-tax benefits, corporate wellness rewards, and Medicare Advantage plans. The company’s platforms work by curating a marketplace of items guaranteed to be eligible for these specific benefit accounts, allowing users to pay directly with their benefit cards or reward points. Unlike general retailers, Health-E Commerce focuses exclusively on benefit-eligible goods and includes a private label line, Caring Mill, which donates a portion of every sale to provide healthcare for underserved children. The company’s goal is to simplify the complex landscape of health benefits so that millions of Americans can easily understand and maximize their available wellness funds.
Company Size
51-200
Company Stage
Series A
Total Funding
$3M
Headquarters
New York City, New York
Founded
2010
Simplify's Take
What believers are saying
- H.I.G. Capital acquisition on June 18, 2024 accelerates FSA/HSA growth.
- Telehealth partnerships with SmileSet, Everlywell expand services in 2025.
- At-home lab testing market grows over 20% in past three years.
What critics are saying
- Amazon erodes market share with FSA/HSA listings in 6-12 months.
- IRS Notice 2026-15 invalidates telehealth reimbursements in 3-6 months.
- LifeMD acquires Sesame, Fertility Cloud, bypasses platforms in 12-24 months.
What makes Health-E Commerce unique
- FSAstore.com launched in 2010 as first FSA/HSA-eligible e-commerce platform.
- WellDeserved pioneers D2C wellness rewards shopping for corporate employees.
- Caring Mill private label donates sales to Children's Health Fund since 2017.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Parental Leave
Unlimited Paid Time Off
Monthly wellness & internet reimbursements
Professional Development Budget
Mental Health Support
Remote Work Options
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 2%2 year growth
↓ -1%Health-E Commerce, parent company of FSA Store and HSA Store, has announced a collaboration with The TeleDentists to provide 24/7 virtual dental care services purchasable with tax-free flexible spending account and health savings account funds. The partnership allows patients to connect with licensed dentists online for urgent dental concerns including tooth pain, swelling and infections. Most patients are connected with a dentist within minutes through a HIPAA-compliant platform, without appointments or waiting rooms. Dentists can assess symptoms, provide guidance, prescribe non-narcotic medications and refer patients to local providers when necessary. Services are available nationwide with transparent pricing, typically lower than emergency dental services. The collaboration aims to eliminate barriers to dental care for individuals managing busy schedules, families, seniors, travellers and those in underserved areas.
Health-E Commerce(R) announces new telehealth collaboration with SmileSet to expand access to virtual orthodontic care via FSA Store(R) and HSA Store(R). News provided by. DALLAS, Dec. 15, 2025 /PRNewswire/ - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated to selling only FSA- and HSA-eligible products and services, today announced a telehealth collaboration with SmileSet that gives consumers access to orthodontic impression kits, clear aligners, retainers, and night guards that can be purchased with tax-free healthcare funds at FSA Store(R) or HSA Store(R). Consumers who access SmileSet services through these stores will receive 25% off impression kits and 25% off custom aligners*. "Telehealth has the power to deliver convenient, clinically supported healthcare services that meet the budgetary needs and schedules of individuals and families across the country," said Keri Kaiser, chief revenue officer for Health-E Commerce(R). "Our collaboration with SmileSet is a reflection of our continued commitment to delivering telehealth options that empower consumers to manage all aspects of their health, including oral health, with their tax free healthcare funds." SmileSet delivers a convenient, clinically grounded approach to smile care that combines doctor oversight with the modern advantages of tele-dentistry. Every SmileSet treatment plan is reviewed and approved by licensed dental professionals, giving consumers a trusted pathway to improve or maintain their smile without office visits. The aligners are FDA cleared and made in the USA, supported by technology that has powered more than two million smile journeys. This makes SmileSet an appealing option for adults ages 25 to 45 who want convenient, cost effective, and doctor guided oral care solutions. SmileSet's solutions serve a wide range of needs, including adults exploring aligners for the first time, those who want maintenance products like retainers to preserve previous orthodontic work, and individuals looking for the best night guard to prevent teeth grinding at night. "Our team at SmileSet believes that professional grade orthodontic care should be accessible, affordable, and easy to integrate into daily life. Making our solutions available through Health-E Commerce(R) helps individuals achieve a healthy smile on their own terms, with options that support both their health and their budgets," said Albert Aleman, director of marketing at SmileSet. To learn more about SmileSet's impression kits, aligners, retainers, and oral wellness solutions, visit FSA Store(R) or HSA Store(R). *Pricing subject to change. Promotional offers cannot be combined with other discounts. Additional fees may apply for expedited shipping or replacement aligners if needed outside of treatment plan. About Health-E Commerce Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses. About SmileSet SmileSet provides doctor-directed clear aligners, retainers, night guards, and smile-wellness solutions delivered through telehealth. Each treatment plan is reviewed by a licensed doctor and supported by U.S.-based, FDA-cleared manufacturing and proven technology. SmileSet helps customers achieve and maintain long-term smile health with solutions built for convenience, comfort, and trusted clinical oversight. SOURCE Health-E Commerce
Health-E Commerce(R) announces collaboration with Everlywell to bring lab testing to millions of flexible spending account (FSA) and health savings account (HSA) users. News provided by. DALLAS, Nov. 13, 2025 /PRNewswire/ - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated to selling exclusively FSA- and HSA-eligible products and services, today announced a new collaboration with Everlywell, a leader in lab testing for consumers. The collaboration will make the Everlywell 360 subscription available to millions of FSA and HSA users seeking accessible, affordable, and actionable ways to take control of their own health. The launch represents a continued expansion of Health-E Commerce's telehealth offerings designed to give consumers more options for managing health and wellness on their own terms, with their tax-free healthcare funds. "Whether you're searching for a diagnosis for a specific health issue or if you want more insights on personal health status, the Everlywell 360 test is a perfect example of how direct-to-consumer lab testing is filling a growing demand for consumers today," said Keri Kaiser, chief revenue officer for Health-E Commerce(R). "The at-home lab testing market has grown more than 20% in the past three years, as consumers seek flexible, affordable health solutions outside of clinical settings. Our continued focus on bringing FSA- and HSA-eligible telehealth to consumers allows individuals and families to turn their pre-tax dollars into meaningful insights for a healthy future." The comprehensive Everlywell 360* test delivers personalized health insights measuring 83 biomarkers, along with a Care Plan and the option for a clinical care consultation with a licensed physician. All Everlywell tests are processed through a certified laboratory for actionable results you can trust. With over 60 million people nationwide relying on Everlywell for affordable lab testing, the company is removing barriers associated with traditional care, such as high cost and limited appointment availability. "Lab testing should be personalized, convenient, and affordable. And that's what Everlywell is all about: giving people access to health insights that help them better manage their health, even before symptoms start," said Matt O'Connor, general manager, Everlywell. "We're proud to collaborate with Health-E Commerce to give millions of consumers an opportunity to use their FSA and HSA funds on Everlywell 360, gaining trusted health information and personalized guidance without the runaround." About Health-E Commerce Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses. About Everlywell Everlywell is a digital health company pioneering the next generation of biomarker intelligence - combining AI-powered technology with human insight to deliver personalized, actionable health answers. Everlywell transforms complex biomarker data into life-changing insights - seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens. Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2024 alone, an estimated 1 in 86 U.S. households received an Everlywell test, solidifying its spot as the #1 at-home testing brand in the country. Fueled by AI and built for scale, Everlywell is breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized. Learn more at everlywell.com. *Everlywell offers health and wellness solutions including laboratory testing for wellness monitoring, informational, and educational use. With the exception of certain diagnostic panels, the tests offered are not intended to diagnose or treat disease and are not available in New York. Consumers should check with their FSA or HSA administrator for documentation requirements before purchasing. SOURCE Health-E Commerce more press release views with
Health-E Commerce partners with Fertility Cloud to offer at-home fertility care via FSA Store and HSA Store, expanding virtual reproductive access with tax-advantaged funds.
Health-E Commerce(R) to showcase flexible spending account (FSA) and health savings account (HSA) engagement tools at 38th Annual ECFC Symposium.