Senior Media Planner
Updated on 10/31/2023
Critical Mass

1,001-5,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Data & Analytics
Consumer Software
Real Estate

Company Stage


Total Funding





Calgary, Canada

Growth & Insights

6 month growth


1 year growth


2 year growth

New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Google AdWords
Business & Strategy
Sales & Account Management
Growth & Marketing
  • 4+ years experience as a digital media manager
  • 2+ as the direct client contact and lead specific to digital media
  • Full knowledge of Doubleclick DCM (formally DFA)
  • Familiar with Google ad products and AdWords platform, DART, Omniture
  • Well versed in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels
  • Educated on all research tools and 3rd party ad servers (listed above)
  • Familiar with and passionate about digital media
  • Strong interpersonal, written and verbal communication skills
  • Ability to multi-task and meet deadlines while paying attention to details
  • Ability to work effectively under stressful situations and time constraints
  • Able to work effectively across functional groups or geographic offices
  • Good project management, planning and organizational skills
  • Enthusiastic personality
  • Ability to work independently, yet seek help when needed
  • Proficient with MS Office - specifically Excel and Powerpoint
  • Able to work with minimal supervision while maintaining focus and productivity
  • Able to quickly adapt to new situations
  • Plan, manage and execute online marketing and media strategy, in order to maximize client business/marketing objectives
  • Day to day contact for the respective client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business
  • Accountable for each assigned marketing/media project and each phase (directly or indirectly) of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
  • Stay up-to-date on and advises clients of the latest trends in interactive marketing/media and develop “Point of View” (POV) documents on new trends or special opportunities
  • Responsible for relationship with third-party vendors - i.e. keeping up to date on all offerings and facilitating meetings between the vendor, client and team members
  • Responsible for training the client and coordinators on all of the third-party tools
  • Develop sales strategies to be used in media kits for client presentations
  • Manage all campaigns including reporting, bid management, inventory forecasting and analysis
  • Develop reporting schedules and campaign maintenance process for all advertisers
  • Communicate client-reporting requirements and provide full campaign accountability; generate and deliver client analytics
  • Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills
  • Research and understand the current and evolving industry trends
  • Manage deadlines and workflow (calendars, budgets, meetings)
  • Develop strong, trusting relationships with client
  • Posses accountability for the team's work
  • Ownership of quality and consistency of deliverables
  • Understand and utilize all research tools, both proprietary and syndicated: Including eMarketer, Nielsen, ComScore, Forrester
  • Educate and mentor junior members of the team to help and provide growth in their own careers