SENIOR MEDIA PLANNER

The Senior Media Planner role is involved in planning, managing and executing interactive marketing strategy. This would include but not be limited to online media and promotional support, and online advertising production, in order to maximize client business/marketing objectives. This person must have in depth knowledge of all digital channels including paid search, display, video, mobile, and other emerging channels. Experience in traditional (OOH, Print) is also helpful. This person will be a strategic support, planning and optimization lead. They will be responsible for facilitating and managing the relationship between the client and our third-party vendors. They will maintain and optimize campaigns and manage the Media Planners. 

You Will:

• Plan, manage and execute online marketing and media strategy, in order to maximize client business/marketing objectives
• Day to day contact for the respective client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business
• Accountable for each assigned marketing/media project and each phase (directly or indirectly) of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
• Stay up-to-date on and advises clients of the latest trends in interactive marketing/media and develop “Point of View” (POV) documents on new trends or special opportunities
• Responsible for relationship with third-party vendors – i.e. keeping up to date on all offerings and facilitating meetings between the vendor, client and team members
• Responsible for training the client and coordinators on all of the third-party tools
• Develop sales strategies to be used in media kits for client presentations
• Manage all campaigns including reporting, bid management, inventory forecasting and analysis
• Develop reporting schedules and campaign maintenance process for all advertisers
• Communicate client-reporting requirements and provide full campaign accountability; generate and deliver client analytics
• Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills
• Research and understand the current and evolving industry trends
• Manage deadlines and workflow (calendars, budgets, meetings)
• Develop strong, trusting relationships with client
• Posses accountability for the team’s work
• Ownership of quality and consistency of deliverables
• Understand and utilize all research tools, both proprietary and syndicated: Including eMarketer, Nielsen, ComScore, Forrester
• Educate and mentor junior members of the team to help and provide growth in their own careers

You Have:

• 4+ years experience as a digital media manager
• 2+ as the direct client contact and lead specific to digital media
• Full knowledge of Doubleclick DCM (formally DFA)
• Familiar with Google ad products and AdWords platform, DART, Omniture
• Well versed in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels.
• Educated on all research tools and 3rd party ad servers (listed above)
• Familiar with and passionate about digital media
• Strong interpersonal, written and verbal communication skills
• Ability to multi-task and meet deadlines while paying attention to details
• Ability to work effectively under stressful situations and time constraints
• Able to work effectively across functional groups or geographic offices
• Good project management, planning and organizational skills
• Enthusiastic personality
• Ability to work independently, yet seek help when needed
• Proficient with MS Office - specifically Excel and Powerpoint
• Able to work with minimal supervision while maintaining focus and productivity
• Able to quickly adapt to new situations

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.