Full-Time

Digital Retail Strategy Manager

Updated on 9/4/2026

Dr. Squatch

Dr. Squatch

201-500 employees

Natural men's grooming products sold online

Compensation Overview

$110k - $130k/yr

Marina Del Rey, CA, USA

In Person

Category
Growth & Marketing
Required Skills
Sales
Data Analysis

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Requirements
  • 3-5 years owning a function at a metrics-driven, high-growth brand or company, or 2-3 years in management consulting.
  • Experience running to a number and making tradeoffs across different initiatives and priorities.
  • Ability to execute granular day-to-day details while coordinating with cross-functional teams.
  • Fluency in performance data and ability to form and defend a clear point of view.
  • Ability to turn raw metrics and progress into a concise read and recommendation at an executive level.
  • Ability to own outcomes and the task list required to achieve them.
Responsibilities
  • Drive revenue growth for Walmart.com and Target.com through sales, digital penetration, share of voice, and on-site advertising efficiency.
  • Own digital-retail performance reporting and insights, including the digital-retail read, media incrementality, and resulting recommendations.
  • Manage both channels day to day, including item setup, catalog and content health, product-detail-page quality, offer and buy-box health, and online in-stock status, with agency partners and cross-functional teams.
  • Partner with external agency partners on retail-media execution and performance, then progressively bring on-site advertising in-house when appropriate.
  • Manage merchandising and product launches on .com across first-party and third-party models in partnership with Sales and Commercialization teams.
  • Execute price/pack and promotional strategy across both channels in coordination with Amazon and Retail leads.
  • Partner cross-functionally with Retail, Shopper Marketing, Brand, and eCommerce teams.
Desired Qualifications
  • Experience with Walmart.com and/or Target.com merchandising and/or retail media, including first-party and/or third-party experience.

Dr. Squatch provides premium natural grooming products for men, including soaps, shampoos, conditioners, and deodorants made from natural ingredients. The products are sold online through drsquatch.com, with direct-to-consumer sales, subscription options, and occasional promotions. The company uses social media and content marketing, including a blog with grooming tips and lifestyle content, to engage customers. The key way its products work is by delivering grooming care via natural formulations and a subscription-based, online shopping experience. Dr. Squatch differentiates itself from competitors through a strong focus on natural, organic ingredients and eco-friendly branding tailored to men, combined with education and community-building content. The company's goal is to connect with male consumers seeking natural personal care, build customer loyalty, and grow through direct online sales and recurring subscriptions.

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.5B

Headquarters

Los Angeles, California

Founded

2013

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026 FIFA sponsorship and Golden Glory expand retail reach beyond DTC.
  • May 2026 Toy Story 5 and August 2026 Tajín, PBR drops keep demand hot.
  • The September 3, 2026 limited-edition shop shows rapid SKU expansion across franchises.

What critics are saying

  • Dr. Squatch settled a $9 million false-advertising class action on August 29, 2026.
  • Procter & Gamble keeps attacking Dr. Squatch deodorant patents through federal court and PTAB.
  • Unilever integration can crush Dr. Squatch's irreverent voice, killing the brand's core moat.

What makes Dr. Squatch unique

  • Dr. Squatch turned men’s grooming into culture-first drops with Disney, FIFA, and creators.
  • Unilever bought Dr. Squatch from Summit Partners in 2025 for $1.5 billion.
  • Its cold-process, 98%-natural bars and playful branding create premium shelf appeal.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

1%
Booking Agent Info
Aug 31st, 2026
IShowSpeed partners with Dr. Squatch on new $1 million campaign.

IShowSpeed partners with Dr. Squatch on new $1 million campaign. August 31, 2026 Deal Type: Brand Partnership / Gamified Campaign Announced: August 31, 2026 * IShowSpeed and men's natural personal care brand Dr. Squatch launched "SPEEDRUN: Million Dollar Mission," a nine-week interactive competition running from August 31 to October 31, 2026. * Fans across the United States, Canada, the United Kingdom, and Australia can complete 25 real-world and digital challenges to win portions of a $1 million prize pool. * The campaign features hidden briefcases with gold soap bars worth up to $50,000, TikTok Shop loot boxes with $10,000 scratchers, in-store activations across 4,000 Walmart stores, and a $250,000 finale hunt. * This promotion marks the creator's first-ever collaboration with Dr. Squatch, expanding his growing 2026 commercial portfolio. Natural personal care brand Dr. Squatch has partnered with global streaming star IShowSpeed to launch "SPEEDRUN: Million Dollar Mission," a massive $1 million interactive giveaway. Running from August 31 through October 31, 2026, the nine-week campaign turns everyday routines into real-world challenges across the United States, Canada, the United Kingdom, and Australia. Rather than producing a conventional commercial, the brand created 25 participatory tasks. Fans can search for hidden city briefcases holding gold soap bars redeemable for up to $50,000, scan QR codes at over 4,000 Walmart locations, win $10,000 scratchers via TikTok Shop loot boxes, and compete in weekly content tasks before a $250,000 grand finale hunt. This campaign represents the first collaboration between IShowSpeed and Dr. Squatch. Speed continues a landmark year in 2026 after passing 50 million YouTube subscribers on his global tours and ranking among Forbes' top worldwide creators. For Dr. Squatch, high-energy, unconventional marketing is a signature move. The grooming company previously teamed up with actress Megan Fox for its viral "Head Professor" soap campaign, alongside collaborative product drops with brands like Pabst Blue Ribbon and Tajín. This campaign highlights how brand partnerships are shifting from passive endorsements to fully interactive games. Instead of paying a creator to simply hold a bottle of body wash, Dr. Squatch built a multi-country scavenger hunt that drives foot traffic straight to retail stores like Walmart. For IShowSpeed, it demonstrates his rare ability to mobilize millions of fans into physical spaces, reinforcing why major consumer brands view top-tier live streamers as premier cultural drivers. Will gamified scavenger hunts replace standard celebrity commercials for brands targeting Gen Z? Will live streamers surpass traditional athletes and actors as the most commercially effective brand ambassadors?

Beauty Packaging
Aug 21st, 2026
Dr. Squatch launches Pabst Blue Ribbon soap.

Dr. Squatch launches Pabst Blue Ribbon soap. Made with actual PBR lager, this light-grit soap is designed to bring summer to your showers. August 21, 2026 Assistant Editor Crack open a cold one and bring happy hour to your shower with Blue Ribbon Breeze, a limited-edition, light-grit bar soap from Dr. Squatch and Pabst Blue Ribbon made with actual PBR lager. Inspired by PBR's laidback legacy, Blue Ribbon Breeze captures the feeling of Milwaukee lakeside weekends - cool air, cold beer, and zero responsibilities. Scents of piney greens hit first, colliding with a rush of icy peppermint and fresh ozone for a clean that's as iconic as the blue ribbon itself. Lather up with Blue Ribbon Breeze and embrace simplicity with a clean that's classic, refreshing, and unapologetically Midwest. Blue Ribbon Breeze is crafted using Dr. Squatch's traditional cold process and nourishing natural ingredients including coconut oil, shea butter, and kaolin clay. The bar is 98% to 100% natural in origin and made without parabens, sulfates, phthalates, or silicones.

License Global
Aug 7th, 2026
Dr. Squatch collabs with Tajín for Mango Tango soap.

Dr. Squatch collabs with Tajín for Mango Tango soap. The new bar soap features a mango and chili scent profile inspired by the seasoning brand. August 7, 2026 Dr. Squatch has released Mango Tango, a bar soap created in collaboration with Tajín. The product draws inspiration from the seasoning brand's tangy and spicy flavor profile. The light-grit bar features scent notes of mango and green apple with lime, combined with chili powder, black peppercorn and paprika. The base notes include smoked woods, amber and sea salt. Mango Tango is made using a cold process method and contains natural ingredients including coconut oil, shea butter and kaolin clay. The formula also incorporates sea salt and lime peel powder. The bar is 98% to 100% natural in origin and does not contain parabens, sulfates, phthalates or silicones. The soap is available on Dr. Squatch's website as a single bar or through subscription. A three-pack is available direct-to-consumer and on TikTok Shop, which includes a complimentary 0.35 oz. mini Tajín Clasico bottle. Amazon also offers a three-pack option. The product does not contain Tajín flavors or ingredients. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.

Eleviam
Jun 24th, 2026
How CPG brands use IP collabs to win new customers on Amazon.

How CPG brands use IP collabs to win new customers on Amazon. Toy Story 5 opened to $312M globally and CPG brands with IP collabs are converting new customers fast. Here is what your Amazon partner should be doing. Eleviam Team Amazon & TikTok Shop Specialists IP licensing is now a serious customer acquisition channel for CPG brands. Toy Story 5 opened to $312 million globally in its first three-day weekend, and CPG brands that planned ahead are sitting on some of the most conversion-ready limited edition product lines of the summer. Dr. Squatch, SmartyPants, Simple Modern and Away all moved early, tying licensed SKUs to one of the highest-grossing Pixar releases in history. The brands doing this well are not just slapping a character on a label. They are engineering a multi-touchpoint acquisition funnel that runs straight through Amazon and TikTok Shop. If your brand is doing $75K or more per month on Amazon and you are watching this trend from the sidelines, you are leaving a measurable amount of new customer revenue on the table. Here is what separates the brands capturing that revenue from the ones who will restock plain packaging in September wondering why Q3 underperformed. What the Barbie and Wicked playbooks actually proved. The Barbie movie in summer 2023 generated over 100 brand collabs across apparel, beauty and personal care. Wicked and its sequel Wicked: For Good produced more than 400 brand partnerships and over $330 million in media and promotional value, with roughly 28 billion impressions in the first few months. Those numbers are not marketing fluff. They represent real shelf velocity, real search volume spikes and real new customer data flowing into brand accounts. P&G understood this. Gain laundry detergent and Dawn PowerWash both carried licensed Wicked packaging and participated in a 360-degree campaign that extended far beyond the product itself. These were not novelty plays. They were structured acquisition programs with measurable return on ad spend tied to incremental category buyers. The brands that won during those windows shared one trait: they treated the IP partnership as a full-funnel commercial event, not a branding exercise. What a strong operator should be doing with your IP drop. When Dr. Squatch launched its Toy Story 5 collection in May, including three soaps and two deodorants like the Woody-inspired Howdy Hero scent blending snake root extract with desert sage, warm vanilla and leather, the goal was explicit new customer acquisition. Their director of brand marketing described IP partnerships as a Trojan horse with new audiences. That framing is exactly right, and it tells you something important about how to evaluate whether your Amazon partner knows what to do with a moment like this. A strong operator should be executing all of the following around an IP drop: * New ASINs built with franchise-specific keyword architecture targeting both the IP audience and your existing category buyers * A+ Content and Brand Story modules updated to reflect the collab creative within 48 hours of launch * Sponsored Products and Sponsored Brands campaigns segmented by audience intent, buyers searching for the IP, buyers searching for the product category and existing brand loyalists * A DSP or video campaign targeting the demographic cohort most likely to convert, in this case millennial parents who grew up with Toy Story and are now buying personal care and household products * TikTok Shop integration for the limited edition SKUs, with creator seeding timed to opening weekend and the weeks following If your current agency is not building a go-to-market plan that covers all of these vectors before a licensed product ships, you are funding a missed opportunity. The multi-generational angle is a specific targeting advantage. SmartyPants launching its first-ever licensed tie-in with Toy Story 5 branded packaging for Kids Multi and Omegas is a signal worth paying attention to. The brand did not treat this as a single SKU swap. It launched a full campaign called Fuel Their Imagination spanning social media, retail shelves, online video, podcasts and streaming video. That is a brand thinking about the licensed moment as a traffic driver across every channel where its buyer exists. Simple Modern tied its Toy Story themed lunchboxes and water bottles directly to back-to-school season, compressing two major commercial events into one purchase decision. That kind of calendar intelligence is what your Amazon and TikTok Shop partner should be bringing to every major cultural moment, not just the ones you flag yourself. The multi-generational nature of Toy Story specifically creates a rare targeting condition. You can reach millennial parents through nostalgia-driven creative while simultaneously converting their children as the primary user. That dual audience structure means your ROAS calculation on advertising spend has to account for longer lifetime value, not just first purchase return. What separates Good partners from bad ones during a trend window. Trend windows on Amazon and TikTok Shop are narrow. Search volume for a movie-driven collab peaks in the first two to four weeks post-release and decays faster than most brands expect. The brands that capture the most incremental revenue are the ones whose operator had the catalog, creative and campaign structure live before the cultural moment peaked. Three things reveal whether your partner is built for this kind of execution. First, do they have a process for identifying cultural moments 60 to 90 days in advance and building commercial plans around them. Second, do they control enough of your Amazon account infrastructure to move quickly without waiting for approvals on every asset. Third, do they have TikTok Shop creator relationships that can be activated in days rather than weeks. Eleviam manages Amazon and TikTok Shop as a connected system, not two separate channels. When a brand brings a licensed SKU or a limited edition drop, the commercial plan runs across both platforms with aligned inventory positioning and coordinated ad spend. That alignment is what turns a cultural moment into a Q3 revenue event rather than a footnote in a post-mortem. Running $75k+/month on Amazon or TikTok Shop? Book a free 30-minute audit call and Eleviam, Inc.'ll show you exactly where the margin is leaking.

Glitz and Glam By Tiff
Jun 5th, 2026
Latest beauty news.

Latest beauty news. Dr. Squatch becomes Official Sponsor of FIFA World Cup 2026(TM), launching limited-edition soap and fan sweepstakes. Natural men's grooming brand marks entry into global sports sponsorship with Golden Glory soap release and ticket giveaway to World Cup Final LOS ANGELES, June 5, 2026 /PRNewswire/ - Dr. Squatch, the #1 natural men's personal care brand in the U.S., today announced its partnership as an Official Sponsor of the FIFA World Cup 2026(TM), marking the brand's first major global sports sponsorship. To kick off the partnership, Dr. Squatch is releasing Golden Glory, a limited-edition bar soap, and launching a sweepstakes offering fans a chance to win tickets to the FIFA World Cup 2026(TM) Final in New York City on July 19. "This partnership represents a major milestone for Dr. Squatch as we expand into global sports marketing," said John Ludeke, Chief Brand Officer at Dr. Squatch. "The FIFA World Cup is the world's most-watched sporting event, and this sponsorship allows us to connect with fans during a cultural moment that bridges sport, national pride and daily rituals." The Golden Glory bar features notes of bergamot, fresh cotton, leather and fresh woods, and is crafted with Dr. Squatch's cold process formula using ingredients including coconut oil, shea butter and kaolin clay. The product is over 98 percent natural origin and formulated without parabens, sulfates, phthalates or silicones. Golden Glory is available now as an individual bar ($8) and in the Golden Glory Hat-Trick Three-Pack ($24) at Dr. Squatch and Amazon while supplies last. Dr. Squatch is also giving fans the chance to win the ultimate FIFA World Cup 2026(TM) experience through the Dr. Squatch FIFA World Cup 2026(TM) Sweepstakes. The grand prize includes two tickets to the FIFA World Cup 2026(TM) Final, a four-night hotel stay in New York City and a $1,600 travel stipend. Additional prizes include two tickets to the FIFA World Cup 2026(TM) Semi-Finals, gaming console packages, and product vouchers. Fans can enter at www.drsquatch.com/pages/worldcup26. The FIFA World Cup 2026(TM) will take place across the United States, Canada and Mexico from June 11 to July 19, 2026. About Dr. Squatch Dr. Squatch, the #1 natural men's personal care brand in the U.S., is known for raising the bar on grooming with its cold process soaps, natural body wash, deodorants, hair care, and more. Made in the USA and free from harsh ingredients, Dr. Squatch helps guys level up their routine with high-performance natural products and manly, long-lasting scents. With bold marketing and a loyal community, Dr. Squatch continues to lead the way in natural personal care innovation for the modern man. Feel Like a Man, Smell Like a Champion. Discover more Hygiene & Toiletries Skin & Nail Care SOURCE Dr. Squatch