Full-Time
Product Marketing Director
Posted on 4/12/2025
SnapLogic
201-500 employees
iPaaS for data and application integration
Compensation Overview
$190k - $200k/yr
United States
Hybrid
 Product (1) |
|---|
- 8+ years of product marketing experience in enterprise software, with at least 5 years in iPaaS, API management, or cloud data integration
- Proven success crafting go-to-market strategies and launching enterprise solutions with measurable impact
- Deep knowledge of legacy modernization challenges, cloud transformation, hybrid architectures, and digital transformation trends
- Exceptional storytelling skills with the ability to distill complex technical concepts into clear, compelling value propositions
- Experience building marketing strategies and content that support multiple verticals (e.g., financial services, manufacturing, retail, tech, higher ed)
- Strong collaborator with the ability to influence and align cross-functional stakeholders across Product, Sales, Marketing, and Partners
- A strategic thinker who can also roll up sleeves to execute; high attention to detail and a data-driven approach
- Strong presentation and communication skills, comfortable engaging with executive audiences, analysts, and customers
- Bachelor’s degree in marketing, business, or a related field; MBA preferred
- Lead and evolve the global go-to-market strategy for SnapLogic’s iPaaS, APIM, and legacy modernization offerings
- Craft differentiated positioning, messaging, and value propositions that resonate with both business and technical audiences across industries
- Own and drive strategic product launches that position SnapLogic as the top choice for enterprises tackling legacy system transformation and hybrid IT complexity
- Build high-impact sales enablement programs, including training, playbooks, battlecards, and objection-handling materials
- Partner with Product Management to shape the product roadmap by feeding back market insights, competitive intelligence, and customer needs
- Collaborate with digital and integrated marketing teams to fuel campaigns and pipeline growth through thought leadership and storytelling
- Act as a key spokesperson and thought leader—drive social media engagement, analyst briefings, conference presentations, and content development
- Engage with industry analysts, partners, and alliances to build market presence and support third-party validation of SnapLogic’s solutions
- Use analytics to optimize messaging and content performance, improving engagement and driving conversion
- Ensure messaging clearly communicates SnapLogic’s role in helping organizations modernize legacy systems, reduce technical debt, and accelerate cloud adoption
- MBA preferred
SnapLogic provides a cloud-based integration platform that helps businesses connect apps, data sources, and APIs. It offers self-service, no-code and low-code tools so users can design and automate data and application integrations without deep programming knowledge. The platform operates as an iPaaS (integration platform as a service), enabling application integration, data integration, and API management to move data to the cloud, automate workflows, and create scalable APIs. Compared with competitors, SnapLogic emphasizes user-friendliness and a broad, unified toolset for both data and application integration along with API management, targeting a wide range of enterprises and mid-sized firms across industries with a subscription-based model. Its goal is to accelerate digital transformation by simplifying integration, enabling organizations to connect disparate systems, automate processes, and mobilize data to the cloud at scale.
Company Size
201-500
Company Stage
Series H
Total Funding
$373.3M
Headquarters
San Mateo, California
Founded
2006
Simplify's Take
What believers are saying
- AI Gateway addresses 50% GenAI project failures, boosting adoption.
- Elida Beauty deployed 400 pipelines in weeks post-Unilever separation.
- OEM partnership with insightsoftware cuts FP&A integration time by 60%.
What critics are saying
- Workato erodes market share with superior 700+ app agentic orchestration.
- MuleSoft locks out ERP deals via 90% Fortune 500 Salesforce dominance.
- Boomi diverts subscriptions with 40% lower pricing and AWS nativity.
What makes SnapLogic unique
- SnapLogic's Agentic Integration Platform embeds AI Gateway for multi-model governance across OpenAI and Gemini.
- Over 1,000 prebuilt connectors enable snap-and-assemble pipelines without coding.
- SLIM modernizes legacy integrations, cutting migration costs by 80%.
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Benefits
Health Insurance
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Wellness Program
Gym Membership
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 1%Elida Beauty builds an independent digital core with SnapLogic and Pace Integration. GlobeNewswire | SnapLogic Today at 1:58am PDT San Mateo, California, April 08, 2026 (GLOBE NEWSWIRE) - SnapLogic, the Agentic Integration Company, today announced that Elida Beauty, home of iconic beauty brands such as ST. Ives, VO5, TIGI, and Q-tips, is using SnapLogic to establish a modern, independent technology foundation following its separation from Unilever. As Elida Beauty transitioned to a standalone organisation, the company needed to quickly build a new IT and operations environment capable of supporting a multi-market, partner-driven operating model, without the complexity typically associated with large enterprise separations. Working with implementation partner Pace Integration, Elida Beauty selected SnapLogic as the integration backbone for its new environment, connecting multiple ERP instances, 3PL and 4PL logistics providers, supply chain planning tools, and data fabric platforms through a single, governed integration layer. "We were building a new business from the ground up while continuing to operate at global scale," said Tim Bates, Head of IT Strategy and Applications at Elida Beauty. "Coming from large enterprise CPG environments, I was used to integration programmes that could take months before delivering real value. To achieve separation, we needed a complete, scalable platform from day one - one that could be rolled out across multiple markets. With SnapLogic and Pace, a lean team was able to design, test, and evolve integrations at speed, delivering in weeks what would traditionally take quarters. That acceleration proved truly transformative for the business." Speed and consistency across a distributed model Elida Beauty operates a highly distributed model, working with multiple external partners across manufacturing, logistics, and order-to-cash processes. Each partner brings its own systems and data formats, making integration essential to maintaining consistency across regions. Using SnapLogic, Elida Beauty was able to standardize these interactions through reusable integration patterns, enabling rapid deployment while maintaining flexibility as the business scaled. Since go-live, the platform has processed thousands of sales orders, running over 400 integration pipelines and with 30 scheduled tasks orchestrating critical workflows across ERP, supply chain planning, and Finance systems. All orders, shipments, invoices, and planning data now flow through SnapLogic's unified integration layer, providing a consistent operational backbone for the global supply chain. "In a programme with tight timelines and a lot changing as we went, SnapLogic and Pace enabled Elida's teams to move quickly, adapt in real time, and reuse integrations across regions," said Thomas Peach, Co-Founder, Pace Integration. "That collaborative way of working was key to hitting the separation milestones and has left Elida with a strong foundation from which they can continue to scale." Built to evolve beyond day one Beyond the initial build, Elida Beauty is using SnapLogic to support ongoing change. Business and IT teams can modify integrations in hours as business needs evolve, rather than needing re-engineering entire systems. SnapLogic also underpins Elida Beauty's data fabric and analytics strategy, delivering near-real-time operational data into cloud platforms for forecasting, inventory visibility, trade promotions management, and executive reporting. This governed, end-to-end data flow creates an AI-ready foundation that positions Elida Beauty to scale agentic capabilities and intelligent automation as the business grows. "Elida Beauty demonstrates that organizations don't have to choose between separating, modernizing, and scaling, they can do all three simultaneously," said Nick Pike, VP EMEA at SnapLogic. "By making integration the foundation of their digital core, they've transformed what could have been a complex disentanglement into a streamlined, future-ready architecture. That unified, governed data layer now gives them the agility to adapt quickly and the foundation to scale intelligent automation as the business evolves." From separation to simplification With core systems now operational, Elida Beauty is shifting focus from foundational build-out to simplification and automation, reducing manual processes while maintaining a clean, low-code architecture. The company is also exploring how SnapLogic's agentic capabilities can help identify issues earlier, improve exception handling, and automate processes such as supplier onboarding, all of which help its brand portfolio to move effectively in a fast-moving consumer landscape. About SnapLogic SnapLogic is the Agentic Integration Company, integrating AI, data, applications, and microservices into one powerful platform that transforms how enterprises connect, automate, and scale. Unlike legacy integration tools, SnapLogic is built for the AI era and trusted by global leaders, including AstraZeneca, Adobe, Verizon, and Sony. With its industry-leading platform, SnapLogic empowers every team across the enterprise to securely build faster, smarter, AI-connected workflows - all through natural language and intuitive low-code design. Join the Agentic Integration movement at snaplogic.com. Gemma Smith SnapLogic [email protected] Bianca Robles Offleash PR for SnapLogic [email protected] This is a paid placement. For further inquiries, please contact GlobeNewswire directly.
SnapLogic leads the way in the new era of AI Agent Platforms. Published March 19, 2026 Summarize this with AI The market for AI Agents is rapidly transforming the enterprise, and Aragon Research has recognized SnapLogic as a Leader in its 2026 Globe for AI Agent Platformsopens in new tab. This recognition highlights SnapLogic's strength in low-code AI agent development and enterprise-scale orchestration, affirming the power and strategic focus of its Agentic Integration Platform. The key challenge for enterprises today isn't just building an agent; it's orchestrating it across a multitude of enterprise systems, data sources, and APIs to solve real business challenges. As an integration platform, SnapLogic is uniquely positioned to bring agents together with the data and applications they need to operate inside governed business workflows. Here's why SnapLogic is pioneering the next wave of digital labor. The agent platform evolution. The industry is moving beyond simple conversational AI to sophisticated agent platforms that leverage advanced Large Language Models (LLMs) to handle complex tasks. Organizations are now looking for solutions that combine agent development, orchestration, and enterprise integration. Providers like SnapLogic that bring these capabilities together are well-positioned to support scalable agentic AI adoption. Key market trends driving this evolution include: The emergence of role-based agents and multi-agent orchestration. Moving from general-purpose bots to specialized, role-based agents (like a Healthcare Agent or Financial Agent) handled by interconnected networks (agentic systems) improves accuracy and efficiency. The shift to LLM-based reasoning engines. Advancing beyond basic Retrieval Augmented Generation (RAG) to LLM-based reasoning engines that enable complex functions like logical deduction and inference, leading to advanced use cases like next-gen problem-solving agents and advanced Sales Development Rep (SDR) virtual agents. The rise of "knowledge lakes." The critical asset is not just data, but a knowledge lake, a collection of curated knowledge objects that ground the LLM in reality for more accurate, contextually relevant answers. Leading the path to agentic integration. SnapLogic's core strength lies in providing a low-code/no-code platform for building and orchestrating these sophisticated, autonomous AI Agents. The SnapLogic Agentic Integration Platform combines low-code integration, API management, and AI-powered agent development within a single transformation Platform as a Service (tPaaS). Unlike standalone agent builders, its platform is built on an enterprise-grade integration architecture that enables organizations to orchestrate agents across data, applications, and APIs in real time. Here are a few of the key capabilities SnapLogic, Inc offer. AgentCreator 3.0. AgentCreator empowers enterprises to design, deploy, and scale their own AI applications, assistants, and agents with a low-code approach, accelerating time-to-value. SnapGPT. SnapGPT is an embedded generative AI copilot that leverages LLMs to accelerate development, documentation, and data manipulation. Enhancements include Prompt Composer and Agent Visualizer for full transparency and observability into AI reasoning and workflow. Enterprise-grade integration. SnapLogic's platform architecture delivers the extensive integration capabilities needed for agent orchestration. SnapLogic, Inc provide LLM Snap Packs for major providers (Amazon Bedrock, Azure OpenAI, Google GenAI) and support the Model Context Protocol (MCP) to securely orchestrate agents and exchange information across the enterprise. Charting your agent course. AI Agent Platforms represent the consolidation of conversational and generative AI, offering a low-code path to building virtual agents. This technology is enabling enterprises to shift simpler tasks to digital labor, freeing up their workforce to focus on high-value activities. As you plan your agent strategy, prioritize a provider that offers both robust integration and advanced, easy-to-use agent-building capabilities. SnapLogic is positioned to help you create, govern, and scale autonomous AI agents across your entire enterprise. SnapLogic is the Agentic Integration Company. Table of Contents See SnapLogic in action with an interactive tour!
SnapLogic named a Visionary in the 2026 gartner(r) Magic quadrant(tm) for Integration Platform as a Service (iPaaS). GlobeNewswire | SnapLogic Today at 10:22am PDT San Mateo, California, March 18, 2026 (GLOBE NEWSWIRE) - SnapLogic, the Agentic Integration Company, today announced that it has been named as a Visionary by Gartner in the Magic Quadrant for Integration Platform as a Service (iPaaS)*. The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute. "As enterprises continue to move beyond pilots and proofs-of-concept and begin demanding real, production-ready AI outcomes, it's critically important for us to innovate with AI in our traditional market categories," said Dayle Hall, chief marketing officer of SnapLogic. "At SnapLogic, our focus has always been on helping organizations unify application, data, and AI integration on a single platform. With innovations like AgentCreator, SnapGPT workflow co-pilot, and the SnapLogic Intelligent Modernizer, we are focused on helping organizations modernize legacy integrations and build the intelligent, agent-driven systems that power the next generation of business applications. That's why we're honored to be named a Visionary in the 2026 Gartner Magic Quadrant for Integration Platform as a Service." Named as a Visionary for the third consecutive year, Gartner recognizes SnapLogic for its Ability to Execute and Completeness of Vision. In 2025, SnapLogic added new capabilities to its Agentic Integration Platform designed to accelerate legacy modernization efforts and safely build, scale, and orchestrate AI agents in production. These updates include enhancements to AgentCreator, introducing more agent patterns, adding connectivity support for services such as AWS Bedrock and Google Gemini, and delivering native support for Model Context Protocol (MCP). SnapLogic also introduced SnapLogic Intelligent Modernizer (SLIM), an AI-powered tool to automate legacy workload migration and cut modernization cost and time by up to 80%. In its view, this recognition from Gartner builds on SnapLogic's growing momentum and follows recognition as a Visionary in the 2025 Gartner Magic Quadrant for Data Integration Tools*. *Gartner, Magic Quadrant for Integration Platform as a Service, By Andrew Humphreys, Keith Guttridge, Shrey Pasricha, Allan R. H. Wilkins, Published 16 March 2026 Gartner, Magic Quadrant for Data Integration Tools, By Michele Launi, Nina Showell, Robert Thanaraj, Sharat Menon, 8 December 2025 Gartner Disclaimer Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. About SnapLogic SnapLogic is the Agentic Integration Company, integrating AI, data, applications, and microservices into one powerful platform that transforms how enterprises connect, automate, and scale. Unlike legacy integration tools, SnapLogic is built for the AI era and trusted by global leaders, including AstraZeneca, Adobe, Verizon, and Sony. With its industry-leading platform, SnapLogic empowers every team across the enterprise to securely build faster, smarter, AI-connected workflows - all through natural language and intuitive low-code design. Join the Agentic Integration movement at snaplogic.com. Gemma Smith SnapLogic [email protected] Bianca Robles Offleash PR [email protected] This is a paid placement. For further inquiries, please contact GlobeNewswire directly.
Mind teams up with SnapLogic to modernise data infrastructure supporting mental health services. The UK's leading mental health charity replaces legacy tools with a modern integration platform to improve data quality, governance, and delivery speed. Summarize this with AI SAN MATEO, Calif. - March 17, 2026 - SnapLogic, the Agentic Integration Company, today announced that Mindopens in new tab, the UK's leading mental health charity, is using SnapLogic's Agentic Integration Platform to modernise its data infrastructure, improve data quality and governance, and accelerate the delivery of insights that support fundraising, campaigning, and mental health services. Mind's mission is to create a mentally healthy society and fight for a future where no mind is left behind. As demand for mental health support continues to grow across the UK, Mind identified the need to become a more data-driven organisation, ensuring teams can trust their data, respond faster to supporters, and scale digital initiatives without relying on fragile, opaque, or end-of-life integration tools. From legacy risk to modern, in-house integration. Prior to adopting SnapLogic, Mind relied on a combination of third-party-managed ETL tools, including platforms that were approaching or had reached end of life. This created significant operational risk, limited visibility into how data was flowing across systems, and slowed the organisation's ability to respond to change. Updates often took months, costs were rising, and internal teams lacked the autonomy needed to evolve integrations in line with business priorities. With SnapLogic, Mind has brought integration capability in-house, giving its Data, Digital and Technology (DDaT) team full visibility and control over data pipelines, while applying consistent data governance across its CRM and wider data ecosystem. Within nine months of active use, Mind has built four times more active data flows and pipelines than it was able to deliver previously, significantly reducing delivery timelines and removing dependence on external developers. "SnapLogic put the power back in our hands," said Daniel Eels, Data & CRM Projects Lead, Mind. "We now have visibility, control, and confidence in our data pipelines. What used to take months, and carried constant risk, can now be delivered quickly, reliably, and in line with our governance standards. That has a direct impact on how effectively we support our teams, our supporters, and ultimately the people who rely on Mind." Better data, better outcomes for supporters and campaigns. By improving data quality and reliability, Mind's teams are now able to spend less time manually manipulating data and more time focusing on high-value work, such as engaging supporters, responding faster to enquiries, and building trust through accurate, consistent information. Manual processes that previously consumed days or weeks each month have been automated through SnapLogic pipelines, freeing staff to focus on care-driven and mission-critical activities. As a result, Mind has seen improved collaboration across teams, clearer ownership of data responsibilities, and stronger relationships with internal and external stakeholders. Laying the foundation for agentic AI and future innovation. Beyond immediate operational gains, Mind is using SnapLogic to establish a scalable, governed foundation for future automation and AI initiatives. With integration standardised across the organisation, SnapLogic is positioned as the central conduit for data flowing between Mind's enterprise applications, supporting improved data literacy internally and enabling experimentation with agentic AI use cases. "Non-profits like Mind are under enormous pressure to do more with limited resources," said Nick Pike, GM EMEA at SnapLogic. "By modernising its integration architecture with SnapLogic, Mind has eliminated hidden risk, accelerated delivery, and created a trusted data foundation that directly supports its mission. This is exactly the kind of impact agentic integration is designed to deliver, especially for organisations where every insight, every response, and every hour matters." Looking ahead, Mind plans to expand its use of SnapLogic to further improve data quality, streamline enterprise processes, and explore agentic AI capabilities, including the use of intelligent agents to accelerate standard workflows and support emerging digital initiatives. About snaplogic. SnapLogic is the Agentic Integration Company, integrating AI, data, applications, and microservices into one powerful platform that transforms how enterprises connect, automate, and scale. Unlike legacy integration tools, SnapLogic is built for the AI era and trusted by global leaders, including AstraZeneca, Adobe, Verizon, and Sony. With its industry-leading platform, SnapLogic empowers every team across the enterprise to securely build faster, smarter, AI-connected workflows - all through natural language and intuitive low-code design. Join the Agentic Integration movement at snaplogic.com.
SnapLogic wins Best Platform-as-a-Service / Cloud middleware at The Cloud Awards. SnapLogic, Inc is proud to announce that SnapLogic has been named Best Platform-as-a-Service / Cloud Middlewareopens in new tab at this year's Cloud Awards. The judges recognized SnapLogic for delivering the only unified platform that brings together integration, automation, APIs, and AI-driven workflows. This reflects not just where enterprise middleware is today, but where it is heading. As Annabelle Whittall, COO of The Cloud Awards, noted: This recognition is a powerful validation of SnapLogic's vision to redefine integration for the AI era. Where intelligent agents, effortless automation, and rich connectivity are no longer future-state ambitions, but foundational capabilities for modern enterprises. Why this award matters. The Cloud Awardsopens in new tab celebrate organizations that are pushing the boundaries of cloud innovation. SnapLogic's win underscores how the platform stands apart by unifying capabilities that are often fragmented across tools and teams. At its core, SnapLogic delivers a single, cloud-native experience that seamlessly combines data and application integration, API management, workflow automation, and AI-powered tooling. This unified approach enables enterprises to build, deploy, and scale integrations faster, while maintaining the governance, security, and reliability required for real-world production environments. Agentic integration and AI leadership. What truly elevates SnapLogic's platform is its agentic approach to integration, enabling AI agents to actively participate in, support, and automate complex business workflows. With AgentCreator, organizations can design, deploy, and scale enterprise-ready AI agents that automate tasks that once required weeks of custom development. SnapGPT, SnapLogic's generative AI copilot, further accelerates productivity by allowing users to design and understand integrations using natural language, guided by insights from their own data. SnapLogic also supports the Model Context Protocol (MCP), extending open standards for AI agent interoperability into the enterprise. By pairing MCP with secure orchestration, policy enforcement, and governed integrations, SnapLogic ensures AI agents can operate safely and effectively across systems, data, and APIs. Together, these capabilities fundamentally change how teams interact with data, systems, and automation across the enterprise. Industry recognition that reinforces the momentum. This Cloud Awards win builds on a growing body of third-party recognition that highlights SnapLogic's leadership in integration and AI-augmented automation, including: Each of these acknowledgments reinforces SnapLogic's position at the intersection of integration, automation, and AI. Product momentum powering the platform. Behind this recognition is a steady stream of innovation designed to help enterprises modernize, scale, and operationalize AI. Modernization without disruption. The SnapLogic Intelligent Modernizer (SLIM) uses AI to help organizations retire and replace legacy integration platforms such as Informatica PowerCenter and IBM DataStage. SLIM automatically analyzes existing integration logic to document data flows and dependencies, then generates modern, cloud-native SnapLogic pipelines. With automated testing support, stub endpoints, and intelligent analysis, SLIM significantly reduces the time, cost, and risk traditionally associated with large-scale migration projects. AI-powered agents and copilots. AgentCreator enables enterprises to rapidly build and deploy AI-powered agents on a secure, LLM-agnostic foundation that avoids vendor lock-in and connects to more than 1,000 systems. Features such as Prompt Composer and Agent Visualizer provide transparency, auditability, and enterprise-grade governance, making it possible to apply agentic automation across functions like HR, procurement, legal, finance, customer experience, and IT. Complementing this, SnapGPT serves as an AI integration copilot embedded directly into the SnapLogic Designer. It helps users generate pipelines, SQL queries, expressions, and documentation, while also explaining existing workflows. By lowering the barrier to entry, SnapGPT enables both technical and non-technical users to build integrations faster and onboard more efficiently. Enterprise-scale AI governance and MCP integration. As AI agents become more central to enterprise operations, governance becomes critical. SnapLogic enables MCP by acting as the secure orchestration layer between AI agents and enterprise systems. Governed workflows, real-time integrations, and centralized policy enforcement ensure MCP interactions remain consistent, auditable, and scalable. This allows organizations to move confidently from AI experimentation to production-grade automation. What this means for customers. For customers, these capabilities translate into real, measurable outcomes. Organizations using SnapLogic can accelerate their time to value, build intelligent agents and automated workflows with (low-code and no-code) ease, and govern AI-centric operations at enterprise scale. By breaking down data silos and unifying applications, APIs, and processes, SnapLogic helps customers create a connected system fabric that drives meaningful business impact. A milestone for agentic integration. Winning Best Platform-as-a-Service / Cloud Middlewareopens in new tab at The Cloud Awards marks another milestone in SnapLogic's evolution as a leader in agentic integration. With continued investment in AI automation, agentic capabilities, and scalable cloud architecture, SnapLogic is not only responding to enterprise needs but helping shape the future of enterprise middleware itself. Ready to see agentic innovation in action? Book a demo today. VP, Product Marketing at SnapLogic See SnapLogic in action with an interactive tour!