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Full-Time

Customer Marketing Manager

Confirmed live in the last 24 hours

Trip Actions

Trip Actions

1,001-5,000 employees

Travel & expense management solution

Compensation Overview

$97.5k - $176kAnnually

+ Incentive Compensation

Senior

New York, NY, USA

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5+ years of experience in customer marketing or a related role within the software/tech industry.
  • Bachelor’s degree in marketing, communications or equivalent experience.
Responsibilities
  • Creating and executing a strategic marketing program targeted at Navan’s customers.
  • Close collaboration with both Account Management and Client Services to identify customer needs as well as identifying top customer advocates for case studies, and customer speaking opportunities.
  • Responsible for producing customer case studies across Navan’s different product offerings, customer personas and industry verticals.
  • Develop, implement, and continuously refine customer onboarding nurture programs tailored to various segments and personas, with a strong focus on product adoption and educational content.
  • Create Customer Newsletters to keep customers informed on product updates, industry trends, thought leadership content and educational content. Requires working across multiple marketing teams to collate relevant content to share.
  • Manage cross-sell & upsell programs including nurture programs, sales enablement and marketing campaigns.
  • Collaborate with the marketing events team to identify and engage customer advocates for participation in networking events, workshops, conferences, and other promotional activities.
  • Measure the success of campaigns and confidently present the findings and developments to team leaders.
  • Manage relationships with third-party review platforms such as G2 and Gartner, develop review campaigns, and create quarterly G2 content including guides, blogs, and social media posts.
  • Own the creation, rollout, and analysis of customer satisfaction surveys, ensuring actionable insights are gathered and implemented to enhance the overall customer experience.

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2015

Benefits

Flexible vacation

Healthcare: medical, dental, & visiion for you and your family

Commuter benefits

Parental leave

Health & wellness stipend

Pet friendly

401k

IATAN: travel related discounts

Connectivity Allowance

Learning & development allowance