Who You Are

• You have first-hand experience developing and driving strategy for growth marketing, digital marketing, and/or web marketing in a startup environment.
• You prioritize quality over quantity and personal vs transactional in your work.
• You use a combination of critical thinking and pragmatic delivery to generate the best short term and long term results. You don’t wait for 100% perfect knowledge to act.
• You thrive in and will help foster an experimentation-centric culture.
• You have an entrepreneurial mindset: if something needs doing, you do what it takes to get the job done. If you need help or knowledge, you go get it.
• You’ll be an active contributor to the product feedback loop and will advocate for our customers internally. 
• You’re comfortable with, well-versed in, and always learning about the latest performance marketing and web analytics tech. 
• You have experience working well cross-functionally to move projects forward.
• You have a knack for synthesizing complex ideas into actionable recommendations — and then moving them forward.

Responsibilities

• Develop and implement a comprehensive growth marketing plan that includes target audiences, acquisition channels, high impact opportunities for optimization, and budget allocation.
• Manage and optimize our online funnel and acquisition channels including organic, paid media (Search, Social, Display), influencer campaigns, affiliate marketing, podcast and newsletter advertising, etc. 
• With the Head of Growth and Customer Marketing, own and report on our pipeline and product-led acquisition numbers.
• Manage our SEO strategy and implementation, monitoring website traffic as well as marketing initiatives. Identify and execute on opportunities to improve efficiency. 
• Audit and improve our website performance. 
• Build and execute a pipeline of experiments across our channels to optimize CAC.
• Analyze data and metrics to identify trends and use these to inform the team about how to improve campaigns and drive growth.
• Collaborate cross-functionally with sales, product, CX, developer education, and engineering teams to identify and prioritize growth opportunities, execute campaigns, and product launches.

What You’ll Need

• 5+ years of experience in growth marketing or as a program/campaign manager in a B2B Saas company.
• Great judgment, ability to prioritize highest impact activities, and experience leading projects end-to-end in collaboration with cross-functional partners.
• Knowledge of growth marketing tools and languages (Eg 6Sense, Hockeystack, GA4, SEM Rush, Google Trends, Google Search Console, Google Tag Manager, Webflow, SFDC, Excel) 
• Proficiency with analytics tools like Tableau, Looker, Mode, etc 
• Excellent spoken and written English. 
• Experience working in a remote organization
• Basic knowledge of GTM teams, their challenges, and the communities they engage with online.