Growth Marketing Manager
Posted on 9/19/2023
Remote in USA
Experience Level
Desired Skills
Data Analysis
Growth & Marketing
  • You have first-hand experience developing and driving strategy for growth marketing, digital marketing, and/or web marketing in a startup environment
  • You prioritize quality over quantity and personal vs transactional in your work
  • You use a combination of critical thinking and pragmatic delivery to generate the best short term and long term results. You don't wait for 100% perfect knowledge to act
  • You thrive in and will help foster an experimentation-centric culture
  • You have an entrepreneurial mindset: if something needs doing, you do what it takes to get the job done. If you need help or knowledge, you go get it
  • You'll be an active contributor to the product feedback loop and will advocate for our customers internally
  • You're comfortable with, well-versed in, and always learning about the latest performance marketing and web analytics tech
  • You have experience working well cross-functionally to move projects forward
  • You have a knack for synthesizing complex ideas into actionable recommendations - and then moving them forward
  • 5+ years of experience in growth marketing or as a program/campaign manager in a B2B Saas company
  • Great judgment, ability to prioritize highest impact activities, and experience leading projects end-to-end in collaboration with cross-functional partners
  • Knowledge of growth marketing tools and languages (Eg 6Sense, Hockeystack, GA4, SEM Rush, Google Trends, Google Search Console, Google Tag Manager, Webflow, SFDC, Excel)
  • Proficiency with analytics tools like Tableau, Looker, Mode, etc
  • Excellent spoken and written English
  • Experience working in a remote organization
  • Basic knowledge of GTM teams, their challenges, and the communities they engage with online
  • Develop and implement a comprehensive growth marketing plan that includes target audiences, acquisition channels, high impact opportunities for optimization, and budget allocation
  • Manage and optimize our online funnel and acquisition channels including organic, paid media (Search, Social, Display), influencer campaigns, affiliate marketing, podcast and newsletter advertising, etc
  • With the Head of Growth and Customer Marketing, own and report on our pipeline and product-led acquisition numbers
  • Manage our SEO strategy and implementation, monitoring website traffic as well as marketing initiatives. Identify and execute on opportunities to improve efficiency
  • Audit and improve our website performance
  • Build and execute a pipeline of experiments across our channels to optimize CAC
  • Analyze data and metrics to identify trends and use these to inform the team about how to improve campaigns and drive growth
  • Collaborate cross-functionally with sales, product, CX, developer education, and engineering teams to identify and prioritize growth opportunities, execute campaigns, and product launches