Responsibilities

• Create and manage outreach strategies in collaboration with a broader outreach team
• Conduct stakeholder engagement efforts to understand diverse user needs
• Distill data and learnings from stakeholder engagement to be used for strategic decisions and practical implementation
• Conduct outreach campaigns targeting the public, agency partners, media and internal stakeholders
• Develop content (includes creation, editing and publishing relevant content based on stated objectives) to support outreach strategies tailored to identified audiences
• Ensure content used in outreach channels is accurate follows relevant style guides, and features relevant information to the Spanish-speaking/Hispanic community
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity
• Analyze customer experiences to develop content strategies for digital properties
• Leverage analytics tools and platforms to measure the effectiveness of campaigns and use the metrics to recommend improvements
• Produce content models, metadata, taxonomies, and sitemaps
• Collaborate with UX researchers and designers on content design and information architecture
• As appropriate, play an active role in new client acquisition by supporting business development initiatives to enhance and grow Bixal’s business in each of the areas that it works. 
• Perform other responsibilities as assigned.

Qualifications

• Must be fully bilingual in Spanish and English with native proficiency in both languages in speaking, reading and writing.
• Demonstrated understanding of the make-up and needs of Spanish-speakers/Hispanics in the United States, including common cultural values and information consumption patterns.
• Excellent stakeholder communication skills – ability to communicate effectively with a wide range of audiences
• Excellent organizational skills – ability to manage multiple content calendars
• Strong writing and editing skills
• Strong understanding of human-centered design strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions
• Knowledge of best practices for social media engagement
• Experience working with content management systems and/or digital experience platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions
• Demonstrated experience with digital content creation writing principles and organization for readability and assistive technology
• Experience in public relations, media and marketing
• Experience with gathering and distilling SEO data
• Creative-thinker and problem-solver interested in participating in brainstorming sessions and improving best practices.
• Bachelor’s degree in marketing, communications, or similar field
• Must have 5+ years of experience in strategic communications, marketing, or similar field