Full-Time
Digital Sales, Fleet & Marketing Manager
Posted on 8/18/2026
Deadline 7/17/27
Penske Motor Group
Compensation Overview
$72k/yr
+ Commission + Production Bonus
El Monte, CA, USA
In Person
100% on-site at Longo Lexus.
Category
 Sales & Account Management (1) |
|---|
Required Skills
Microsoft Office
CRM
Word/Pages/Docs
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
- A high school diploma or equivalent is required; some college education is desired.
- At least 3 years of automotive sales experience, including digital sales, digital lead management, or a related sales leadership role, is required.
- Proficiency in Microsoft Office programs, including Word, Excel, and PowerPoint, is required.
- Strong working knowledge of customer relationship management systems and lead-tracking platforms is required.
- Strong communication and team training and coaching skills are required.
- A proven track record of improving closing ratios and lead conversion is required.
- Knowledge of dealership financial statements, basic mathematical concepts and their application, automotive finance, equity values and depreciation, and laws governing retail automotive sales is required.
- Ability to coordinate activities with other employees and oversee the work of subordinates is required.
- Ability to interview, hire, and develop employees and create and perform corrective actions and performance appraisals is required.
- Ability to use good judgment in challenging situations or emergencies is required.
- Ability to read and comprehend instructions and information in English is required.
- Ability to learn and understand federal, state, and local laws governing retail automotive sales is required.
- Ability to work with the public and communicate professionally by phone, internet, and in person is required.
- Ability to use standard office equipment is required.
- A valid sales driver's license and an acceptable, safe driving record are required.
Responsibilities
- Oversee all aspects of the dealership’s digital lead management, internet-based sales strategy, and phone-based customer engagement.
- Plan, organize, and oversee the activities of the digital sales department while measuring salesperson performance.
- Hire, train, motivate, counsel, and monitor the performance of all digital sales representatives.
- Direct and schedule the activities of sales representatives to ensure proper staffing.
- Forecast monthly and annual sales, gross, and key expense goals and objectives with the General Sales Manager.
- Set sales and gross objectives for new and used car salespeople as directed by dealership leadership.
- Guide digital salespeople in setting short- and long-range objectives.
- Communicate dealership policies and procedures to salespeople and ensure they are followed.
- Assist in developing improvement programs for salespeople who fail to reach their objectives.
- Conduct daily and weekly sales training meetings as directed by the General Sales Manager.
- Provide product and training resources for salespeople on a regular and continuous basis.
- Oversee digital lead handling from first contact through close.
- Monitor internet-lead response rates and ensure sales representatives maintain proper follow-up procedures.
- Monitor Lexus Lead View, including Lexus closing ratios, lost lead reports, and Lexus Financial Services leads.
- Oversee customer relationship management reporting, ensure data accuracy, and maintain working knowledge of customer relationship management systems and lead-tracking platforms.
- Partner with the Sales BDC Manager to identify and implement customer relationship management process improvements.
- Manage inbound phone handling, including lease-retention calls.
- Monitor and train the Telephone Center on call-handling best practices.
- Ensure adherence to Mystery Shop best practices.
- Handle guest concerns requiring management attention promptly and tactfully.
- Ensure guest inconveniences, concerns, and misunderstandings are resolved fairly and quickly.
- Develop and execute private-purchase strategy, including service-to-sales acquisition initiatives.
- Desk deals and provide sign-off or approval on deal structures.
- Assist salespeople in closing deals and funding loans.
- Appraise trade-in vehicles as needed.
- Achieve sales and forecasted goals and improve closing ratios and lead conversion.
- Process salesperson commission sheets and monitor salesperson payroll records.
- Assist in other areas of the Sales department and perform administrative duties as needed.
- Maintain high ethical standards and a professional appearance.
- Stand or sit for extended periods.
- Use hands and fingers in repetitive motions, including operating a computer and phone system for most of the workday.
- Move throughout the dealership occasionally, including the sales floor and service department.
Desired Qualifications
- Experience with Lexus or luxury automotive brands is preferred.
- Some college education is desired.