Insights & Cultural Analyst
Posted on 3/6/2023

201-500 employees

London, UK
Experience Level
Desired Skills
Google Analytics
Data & Analytics
  • 3-5 years' experience translating raw research into culturally relevant analysis and trends
  • General understanding of qualitative and quantitative sources and methodologies
  • Proven ability to meet deadlines and project quality standards
  • Skills - Microsoft Office, Google, Google Analytics, Workspace, Keynote, Pages, Social Listening Tools, Miro, Discord, Reddit, Tableau (preferable)
  • Able to communicate concepts and ideas creatively. Articulating quantitative and qualitative research through disruptive language and visuals
  • Strong interpersonal skills, always attending and informing back on current events and developments within various industries
  • Have a genuine passion for studies including semiotics, ethnography and data
  • Enjoy deep-diving into demographics (such as Gen Z as well as LatinX or South African youth culture) through primary and/or secondary research
  • A good understanding of creative disruptive industries such as fashion, art, beauty, F&D and Web 3.0
  • The duties can be separated into two main areas:
  • Content & Analysis
  • General understanding of quantitative and quantitative sources and methodologies
  • Assist in the drafting of white papers, insight articles and client projects
  • Conduct and analyse primary and secondary research to develop impactful and insightful creative content in either written and/or visual formats
  • Deliver analysis that provides actionable recommendations to build the basis of a creative strategy with supporting actionable solutions
  • Perform thorough social media monitoring; by scrolling through popular platforms including Instagram, Twitter, TikTok and exploring emerging servers such as Discord and Reddit to gain insight into subcultures and cultural trends
  • Leverage data sets such as Google Trends to pull out inspiring insights on new and upcoming spaces
  • Utilise Hypemind's social listening platform to pull data that validates and/or challenges insight hypotheses
  • Develop new cultural frameworks that impact the collation of cultural research that informs creative strategy
  • Identify information sources (websites) for cultural insights and trend-spotting and incorporate them into cultural frameworks
  • Carry out interviews with experts and consumers to understand more deeply needs, analyse findings and put these into themes
  • Strive to work within given time frames and budgets
  • Team
  • Support Hypemind team with commercial activity and project management activities
  • Proactively report new trends to Hypemind team and assist on creatively responding to client briefs
  • Help build our Hypemind network of progressive consumers and experts, ensuring we have a vast research pool that can contribute to our insights
  • Participate in client calls, to take notes and support where needed on the delivery of key cultural trends
  • Contribute to Hypemind brainstorming meetings and help support other teams across the business
  • Have regular contact with a wide range of colleagues in other areas of the company (such as editors and creative)