Responsibilities:

• The duties can be separated into two main areas:


Content & Analysis
• General understanding of quantitative and quantitative sources and methodologies.
• Assist in the drafting of white papers, insight articles and client projects.
• Conduct and analyse primary and secondary research to develop impactful and insightful creative content in either written and/or visual formats.
• Deliver analysis that provides actionable recommendations to build the basis of a creative strategy with supporting actionable solutions. 
• Perform thorough social media monitoring; by scrolling through popular platforms including Instagram, Twitter, TikTok and exploring emerging servers such as Discord and Reddit to gain insight into subcultures and cultural trends.
• Leverage data sets such as Google Trends to pull out inspiring insights on new and upcoming spaces.
• Utilise Hypemind’s social listening platform to pull data that validates and/or challenges insight hypotheses. 
• Develop new cultural frameworks that impact the collation of cultural research that informs creative strategy.
• Identify information sources (websites) for cultural insights and trend-spotting and incorporate them into cultural frameworks.
• Carry out interviews with experts and consumers to understand more deeply needs, analyse findings and put these into themes.
• Strive to work within given time frames and budgets.


Team
• Support Hypemind team with commercial activity and project management activities.
• Proactively report new trends to Hypemind team and assist on creatively responding to client briefs.
• Help build our Hypemind network of progressive consumers and experts, ensuring we have a vast research pool that can contribute to our insights.
• Participate in client calls, to take notes and support where needed on the delivery of key cultural trends.
• Contribute to Hypemind brainstorming meetings and help support other teams across the business.
• Have regular contact with a wide range of colleagues in other areas of the company (such as editors and creative).

Requirements:

• 3-5 years’ experience translating raw research into culturally relevant analysis and trends.
• General understanding of qualitative and quantitative sources and methodologies.
• Proven ability to meet deadlines and project quality standards.
• Skills - Microsoft Office, Google, Google Analytics, Workspace, Keynote, Pages, Social Listening Tools, Miro, Discord, Reddit, Tableau (preferable).
• Able to communicate concepts and ideas creatively. Articulating quantitative and qualitative research through disruptive language and visuals.
• Strong interpersonal skills, always attending and informing back on current events and developments within various industries.
• Have a genuine passion for studies including semiotics, ethnography and data.
• Enjoy deep-diving into demographics (such as Gen Z as well as LatinX or South African youth culture) through primary and/or secondary research.
• A good understanding of creative disruptive industries such as fashion, art, beauty, F&D and Web 3.0.