Full-Time

Director – Influencer Marketing

Updated on 6/5/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery with farm-sourced ingredients

Consumer Goods

Senior

New York, NY, USA

Required Skills
Tableau
Marketing
Excel/Numbers/Sheets
Requirements
  • 10+ years of professional experience in influencer marketing and/or performance marketing roles
  • 3+ years of team management and leadership experience
  • Experience in eCommerce and/or subscription business models
  • Expertise in influencer campaign strategies and execution
  • Proficiency in data visualization tools (e.g., Tableau) and Microsoft Excel
  • In-depth knowledge of social media and influencer marketing platforms and tactics
  • Bachelor's degree in Marketing, Business, or a related field
Responsibilities
  • Develop and execute a performance-driven influencer marketing strategy
  • Oversee influencer content creation, distribution, and campaign optimization
  • Lead the 2.0 strategy for influencer marketing
  • Refine and progress the company's point of view on influencer marketing
  • Lead deep dive analysis into influencer performance
  • Coach, develop, manage, and lead a direct report team
  • Establish and foster positive, trusted relationships with influencers
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
  • Have overall ownership of the influencer marketing budget
  • Create, optimize, and educate teams on influencer learning plans
  • Represent the influencer team in business reviews
  • Collaborate with senior marketing leaders to define the role of influencer marketing

HelloFresh is a meal kit delivery service that offers a wide variety of chef-created recipes with high-quality ingredients sourced straight from the farm. The company utilizes innovative packaging to reduce waste and delivers step-by-step recipes and fresh, pre-portioned ingredients to over 7.5 million active customers worldwide.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

10%

1 year growth

23%

2 year growth

59%

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings