Key Responsibilities

• Lead the go-to-market efforts for our campaign effectiveness and ad measurement products (both 1st and 3rd party) & enhance existing offerings’ positioning, in close partnership with the Ad Measurement team and other cross-functional stakeholders (ad product, sales, UX, measurement, policy, etc)
• Be a trusted partner to the product, measurement and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development 
• Bring a deep understanding of the Ads Measurement industry, trends, competitive landscape and work with cross-functional stakeholders to create strong narratives that bring the unique differentiation that Netflix offers to our clients and help drive adoption. 
• Identify and execute marketing needs to support campaign measurement products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
• Work across teams to align on and roll out measurement solutions in tentpole events (eg, CES, Upfront, Cannes)
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market. 

What We’re Looking For

• 5-7+ years experience in product marketing within the digital advertising space with specific experience on GTM for Measurement products (eg - Audience Reach, brand/ Campaign Effectiveness, MMM, etc)
• Nice to have: Direct experience in managing or measuring CTV/streaming or linear TV marketing campaigns
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches, specifically for Measurement products
• Excellent communication and storytelling skills, with comfort in understanding research data
• Ability to collaborate in an environment that values team culture and inclusiveness.
• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• High-level understanding of product growth and developing strategic roadmaps
• Demonstrated ability to create detailed and actionable Product Briefs
• A strong attention to detail and eye towards using the 80/20 rule to address problems.
• Knowledge of the ad-supported streaming space and and ad tech ecosystem