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Senior Data Scientist
Web Analytics
Confirmed live in the last 24 hours
San Jose, CA, USA
Experience Level
  • Bachelor's degree preferred with 5+ years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
  • 5+ years of relevant B2C web and DTC eCommerce analytics experience
  • 2+ years of experience practicing A/B experimentation and have a good knowledge in test design and measurement, including top tools such as Optimizely and/or Monetate
  • Understanding of digital marketing channels (SEO, email, retargeting, display advertising, etc.), systems, and content management
  • Subject matter expert in web analytics and advanced knowledge of Google or Adobe Analytics
  • Solid understanding of website tagging (e.g. GTM or Tealium)
  • Strong SQL Skills
  • Expertise with BI tool such as Looker or Tableau, from data transformation & modeling to creating measures to data visualization & insights
  • Demonstrated ability to translate data into strategic business outcomes, with a structured and data-driven approach to business problem solving
  • Deep knowledge of experimental design and causal inference methods
  • Highly independent and able to manage relationships with stakeholders
  • Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences
  • A bachelors degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience
  • #LI-KR3
  • Partner with web development online marketing teams on continuous web & eCommerce optimization initiatives
  • Proactively identify strategic opportunities and provide recommendations based on self-led ad hoc and deeper dive analyses
  • Partner with business owners to translate reporting and data into clear insights leading to actions that drive measurable business outcomes
  • Drive improvement & expansion of existing analytics efforts, including conversion analysis, onsite customer behavior segmentation, promotions, digital marketing initiatives, eCommerce funnels and site and content performance
  • Develop automated, insightful and actionable dashboards and pipelines that support business stakeholders' self-service data needs and allow them to make decisions quickly
  • Lead the establishment of a learning agenda and methodical A/B testing program. Develop, document, and promote and champion a hypothesis-driven, continual improvement culture
  • Technically savvy and have the patience and ability to understand a complex tech stack and customer data ecosystem
  • Familiarity with ecommerce KPIs, and have experience in making data-driven decisions impacting a DTC eCommerce business
  • Advance our ability to analyze web traffic by bridging online/offline data gaps
  • Help expand website personalization efforts with strategic customer segmentation analyses & insights
  • Collaborate with eCommerce, CRM, Marketing & Engineering to help make customer experiences more seamless across digital channels
Desired Qualifications
  • Experience in R/Python is a plus

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Core Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards