Senior Data Scientist

Web Analytics

Confirmed live in the last 24 hours

Locations

San Jose, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Requirements

Bachelor's degree preferred with 5+ years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
5+ years of relevant B2C web and DTC eCommerce analytics experience
2+ years of experience practicing A/B experimentation and have a good knowledge in test design and measurement, including top tools such as Optimizely and/or Monetate
Understanding of digital marketing channels (SEO, email, retargeting, display advertising, etc.), systems, and content management
Subject matter expert in web analytics and advanced knowledge of Google or Adobe Analytics
Solid understanding of website tagging (e.g. GTM or Tealium)
Strong SQL Skills
Expertise with BI tool such as Looker or Tableau, from data transformation & modeling to creating measures to data visualization & insights
Demonstrated ability to translate data into strategic business outcomes, with a structured and data-driven approach to business problem solving
Deep knowledge of experimental design and causal inference methods
Highly independent and able to manage relationships with stakeholders
Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences
A bachelors degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience
#LI-KR3

Responsibilities

Partner with web development online marketing teams on continuous web & eCommerce optimization initiatives
Proactively identify strategic opportunities and provide recommendations based on self-led ad hoc and deeper dive analyses
Partner with business owners to translate reporting and data into clear insights leading to actions that drive measurable business outcomes
Drive improvement & expansion of existing analytics efforts, including conversion analysis, onsite customer behavior segmentation, promotions, digital marketing initiatives, eCommerce funnels and site and content performance
Develop automated, insightful and actionable dashboards and pipelines that support business stakeholders' self-service data needs and allow them to make decisions quickly
Lead the establishment of a learning agenda and methodical A/B testing program. Develop, document, and promote and champion a hypothesis-driven, continual improvement culture
Technically savvy and have the patience and ability to understand a complex tech stack and customer data ecosystem
Familiarity with ecommerce KPIs, and have experience in making data-driven decisions impacting a DTC eCommerce business
Advance our ability to analyze web traffic by bridging online/offline data gaps
Help expand website personalization efforts with strategic customer segmentation analyses & insights
Collaborate with eCommerce, CRM, Marketing & Engineering to help make customer experiences more seamless across digital channels

Desired Qualifications

Experience in R/Python is a plus

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

This position will be responsible for end-to-end web analytics measurement, focusing on the user journey on Roku.com. Areas of responsibility will include optimizing web funnel and support eCommerce initiatives - traffic generation, onsite experience optimization, and post-purchase. You’ll focus on opportunities to drive better experiences, increase conversions, understand customer segments and CLV, and share your findings with business partners and senior leadership.

This person will be a key contributor to the success of our digital commerce, working cross-functionally with web development, online merchandising, digital marketing & customer insights teams to help deliver a best-in-class eCommerce experience.

For California Only - The estimated annual salary for this position is between $93,000 and $250,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

Partner with web development online marketing teams on continuous web & eCommerce optimization initiatives
Proactively identify strategic opportunities and provide recommendations based on self-led ad hoc and deeper dive analyses
Partner with business owners to translate reporting and data into clear insights leading to actions that drive measurable business outcomes
Drive improvement & expansion of existing analytics efforts, including conversion analysis, onsite customer behavior segmentation, promotions, digital marketing initiatives, eCommerce funnels and site and content performance
Develop automated, insightful and actionable dashboards and pipelines that support business stakeholders’ self-service data needs and allow them to make decisions quickly
Lead the establishment of a learning agenda and methodical A/B testing program. Develop, document, and promote and champion a hypothesis-driven, continual improvement culture
Technically savvy and have the patience and ability to understand a complex tech stack and customer data ecosystem
Familiarity with ecommerce KPIs, and have experience in making data-driven decisions impacting a DTC eCommerce business
Advance our ability to analyze web traffic by bridging online/offline data gaps
Help expand website personalization efforts with strategic customer segmentation analyses & insights
Collaborate with eCommerce, CRM, Marketing & Engineering to help make customer experiences more seamless across digital channels

We’re excited if you have

Bachelor’s degree preferred with 5+ years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
5+ years of relevant B2C web and DTC eCommerce analytics experience
2+ years of experience practicing A/B experimentation and have a good knowledge in test design and measurement, including top tools such as Optimizely and/or Monetate
Understanding of digital marketing channels (SEO, email, retargeting, display advertising, etc.), systems, and content management
Subject matter expert in web analytics and advanced knowledge of Google or Adobe Analytics
Solid understanding of website tagging (e.g. GTM or Tealium)
Strong SQL Skills
Expertise with BI tool such as Looker or Tableau, from data transformation & modeling to creating measures to data visualization & insights
Experience in R/Python is a plus
Demonstrated ability to translate data into strategic business outcomes, with a structured and data-driven approach to business problem solving
Deep knowledge of experimental design and causal inference methods
Highly independent and able to manage relationships with stakeholders
Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences
A bachelors degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience

#LI-KR3

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.

1,001-5,000 employees

Website

Streaming platform for television

Company Overview

Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.

Benefits

Unlimited vacation days
Medical, wellness, and financial benefits
Free snacks and access to fitness center at headquarters

Company Core Values

High performance
Proud to work here
Trust and responsiblity
Talent
Communication and context
World class product
Simple process
Excellent partnerships
Content standards
High ethical standards