Product Marketing Manager

What You’ll Do:

CoreWeave's Product Marketing team sits at the intersection of the world's most advanced AI infrastructure and the customers building on top of it. We are a small, high-impact team responsible for translating the depth and differentiation of CoreWeave's platform — from bare metal GPU compute to storage, networking, and developer tooling — into narratives that resonate with AI researchers, infrastructure architects, and enterprise decision-makers alike.

We work closely with Product, Engineering, Sales, and Field Engineering to shape how the market understands CoreWeave: not just as a cloud provider, but as the purpose-built platform that the world's leading AI labs trust to train and deploy frontier models. This is a team that moves fast, operates with a high degree of autonomy, and holds itself accountable to outcomes — deal velocity, platform adoption, and competitive win rates — not just outputs.

As AI Infrastructure Product Marketing Manager, you will own the end-to-end product marketing motion for CoreWeave's infrastructure portfolio: compute, storage, and networking. You'll develop the messaging and positioning that drives pipeline, enables the field, and shapes analyst and media perception in one of the fastest-growing markets in enterprise tech.

About the Role: 

As AI Infrastructure Product Marketing Manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave’s AI cloud infrastructure. CoreWeave offers a vast portfolio of highly performant  AI infrastructure, storage and networking which provides the foundational building blocks for some of the world’s most demanding AI workloads. 

This role is at the forefront of our purpose-built platform for AI including generative AI, agentic, artificial generative intelligence, and beyond. You will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave’s growth. You’re eager to listen to customers, understand the mechanics of how we win in the market, and package key insights into scalable value propositions in close collaboration with other teams across the organization.

This is an opportunity to lead the industry with unmatched performance, breakthrough innovations, and differentiated value propositions. It is critical that you leverage data and analytics to demonstrate impact of your work through metrics from adoption to deal flow in a way that is intuitive for your stakeholders and senior executives.

Role Responsibilities:

1. Positioning & Messaging

• Capture impactful positioning and messaging for CoreWeave’s infrastructure services with high value differentiators.   
• Develop narratives and demos that show CoreWeave’s differentiation in AI infrastructure services. 
• Create compelling launch moments and differentiated, persona-based messaging based on real customer evidence.
• Provide campaign briefs and input for content marketing and demand generation marketing teams to scale value propositions across the funnel.

2. Customer Proof

• Partner with forward-deployed engineers and lighthouse customers to capture use cases and in-production benefits.
• Create compelling case studies and customer testimonials that CoreWeave can leverage as customer validations. 
• Collaborate with content marketing teams to create unique, differentiated content that carries these customer case studies forward at scale.
• Highlight measurable business outcomes that differentiate CoreWeave’s  AI infrastructure services.
• Influence analysts and other critical influencers on how to think about  AI infrastructure services in the AI era. 
• Establish systematic customer learning capture across high-value implementations.

 3. GTM & Sales Enablement

• Equip Sales and Solution Architects with outcome-focused deal kits, battlecards, and technical content that resonate with developers and decision-makers.
• Develop content with strong differentiators that clearly articulates the benefits of CoreWeave’s AI infrastructure. 
• Scale messaging through selective partners where their technologies or workloads reinforce CoreWeave’s  AI infrastructure story.

4. Metrics & Measurement

• Deliver updated messaging and positioning materials. 
• Demonstrate impact of internal GTM tools and assets with sales. 
• Map product marketing’s impact on deal velocity and contract value. 
• Demonstrate product marketing’s impact on platform adoption and retention. 
• Improve competitive win rates in  AI infrastructure opportunities.

Basic Qualifications

• 3+ years in product marketing, technical marketing, product management or GTM–ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech. 
• Strong technical foundation with ability to work directly with engineering teams and solution architects.
• Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
• Experience with customer journey, use cases, and testimonials 
• Proven track record of successful product launches and scaled cross-functional marketing programs.
• Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences.

Preferred but Not Required

• Academic or business background in AI and machine learning
• Experience in GPU/accelerated  AI infrastructure ecosystems or AI infrastructure markets.

Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk. 

• You love turning deeply technical infrastructure concepts into clear, compelling stories — and you've done it for audiences ranging from AI infrastructure engineers to C-suite buyers.
• You're curious about the mechanics of how AI models actually get trained and deployed at scale — and you instinctively ask "why do customers choose us over the alternative?" before writing a single word of messaging.
• You're an expert at building GTM programs that close the loop between product differentiation and revenue impact — battlecards, case studies, launch moments — and you measure success in pipeline and win rates, not just content volume.

Why CoreWeave?

At CoreWeave, we work hard, have fun, and move fast!  We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values: 

• Be Curious at Your Core
• Act Like an Owner
• Empower Employees
• Deliver Best-in-Class Client Experiences
• Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us! 

The base salary range for this role is $143,000 to $210,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).

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