Senior Director/Vice President Product Marketing
Posted on 3/18/2024
ProcessUnity

201-500 employees

Cloud-based risk and compliance automation solutions
Company Overview
ProcessUnity stands out as a leading cloud-based solution provider, offering a comprehensive suite of applications that automate risk and compliance programs, thereby reducing manual tasks and enabling strategic risk mitigation. The company's commitment to a diverse and inclusive workplace fosters a culture of respect and understanding, enhancing employee satisfaction and productivity. With a focus on continuous improvement, ProcessUnity's Software-as-a-Service technology deploys quickly, delivers superior results, and scales over time, providing a competitive edge in governance, risk, and compliance management.
Data & Analytics
Cybersecurity

Company Stage

Series D

Total Funding

$125.3M

Founded

2003

Headquarters

Concord, Massachusetts

Growth & Insights
Headcount

6 month growth

30%

1 year growth

64%

2 year growth

107%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Management
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • Bachelor's degree in marketing, business administration, or related field
  • Minimum of 15 years of experience in technology-focused product marketing
  • At least 5 years in a senior leadership role
  • Familiarity and hands-on experience in the B2B software or technology sector
  • Experience in Risk Management, Third-Party Risk Management, or Cybersecurity is a plus
  • Leadership, strategic thinking, problem-solving, and analytical skills
  • Project management capability
  • Proficiency with modern marketing tools and platforms
  • Understanding of product lifecycle management and product development processes
  • Strong presentation skills
  • Willingness and ability to travel up to 20%
Responsibilities
  • Collaborate with senior leadership to define go-to-market strategies, product positioning, and key messages
  • Lead content creation initiatives, including whitepapers, blogs, and guides
  • Steer the creation of sales tools to empower the team to win more customers and expand existing relationships
  • Oversee analyst relations to enhance brand visibility and industry positioning
  • Direct public relations efforts to build and protect the brand image
  • Manage brand marketing and graphic design to ensure visual communications align with brand identity
  • Craft and execute a comprehensive sales enablement plan
  • Conduct comprehensive market, customer, and competitive analysis
  • Govern social media strategy and execution
  • Mentor and lead a team of product marketing professionals