Senior Solution Marketing Manager

Posted on 8/28/2023

INACTIVE

501-1,000 employees

Cloud integration software company

Company Overview

Workato's mission is to enable companies to tap into the growth mindset and transform their organization with Workato. Wrokato is moved by innovation — a passion to create the best possible way and the drive to continue to make it better.

AI & Machine Learning

Data & Analytics

B2B

Company Stage

Series E

Total Funding

$431.2M

Founded

2013

Headquarters

Mountain View, California

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↓ -7%

2 year growth

↑ 19%

Locations

Mountain View, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

CategoriesNew

Growth & Marketing

Requirements

7-10 years work experience in a mid to large size company doing solution marketing for different personas and Lines of Business
Strong communication skills - both written and verbal
Experience doing Persona based Platform messaging ( IT, HR, Finance, Marketing…)
Ability to create killer product positioning and "pitch message" that describes how Workato generates value in a unique way
Provide campaign strategy and framework for key target personas
Build PoV and Thought Leadership that include attaching to key industry trends
Evangelize our solution message to prospects and customers in meetings,webinars, and company events

Responsibilities

Work with internal SMEs, customers and sales to develop and constantly refine the Workato POV for IT, Mktg, Finance etc
Define messaging frameworks and buyer personas, and articulate their outstanding challenges, interests and needs to internal marketing and sales teams
Build rapport with enterprise sales teams. Drive cross-functional, integrated programs with Demand Gen, Field Marketing and Events teams to build awareness and increase consideration among technica and LoBl decision-makers
Develop sales assets in partnership with the Sales team. Partner with the enablement team to train sales and establish a consistent feedback loop
Talk to existing customers and target buyers to develop buyer personas, understand the way products are used, and clarify the business problem they solve. Create a funnel for customer references

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world’s top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers

Responsibilities

We are looking for an exceptional Senior Solution Marketing Manager to join our growing team. In this role, you will also be responsible to:

Work with internal SMEs, customers and sales to develop and constantly refine the Workato POV for IT, Mktg, Finance etc..
Define messaging frameworks and buyer personas, and articulate their outstanding challenges, interests and needs to internal marketing and sales teams.
Build rapport with enterprise sales teams. Drive cross-functional, integrated programs with Demand Gen, Field Marketing and Events teams to build awareness and increase consideration among technica and LoBl decision-makers.
Develop sales assets in partnership with the Sales team. Partner with the enablement team to train sales and establish a consistent feedback loop.
Talk to existing customers and target buyers to develop buyer personas, understand the way products are used, and clarify the business problem they solve. Create a funnel for customer references

Requirements

Qualifications / Experience / Technical Skills

7-10 years work experience in a mid to large size company doing solution marketing for different personas and Lines of Business
Strong communication skills - both written and verbal
Experience doing Persona based Platform messaging ( IT, HR, Finance, Marketing…)
Ability to create killer product positioning and "pitch message" that describes how Workato generates value in a unique way
Provide campaign strategy and framework for key target personas
Build PoV and Thought Leadership that include attaching to key industry trends
Evangelize our solution message to prospects and customers in meetings,webinars, and company events