Full-Time
Personal Trainer
Posted on 5/9/2026
GoodLife Fitness
5,001-10,000 employees
Canada fitness club chain with memberships
Compensation Overview
$24k - $74k/yr
Charlottetown, PE, Canada
In Person
 Retail (2) |
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- Must be willing to accrue a nationally recognized Personal Training certification within first 75 days of employment
- Passion for helping others, and a commitment to personal health and fitness
- Ability to coach and bring out the best in others
- Adaptable and able to receive candid coaching with growth mindset
- Ability to work well with others, form and foster relationships
- Committed to contributing to a culture that celebrates diversity, equity & inclusion and values giving back to communities
- Ability to consistently live our Core Values of Caring, Happiness, Integrity, Peak Attitude, Passion, Personal Fitness and Trust
- Seeking out new clients
- Working with clients to understand health history and future goals in order to develop tailored, effective programming
- Leveraging and promoting all GoodLife training programs to support clients on their health and fitness journeys
- Responsible for the administrative side of servicing clients (e.g., use of GoodLife tools and software)
- None
GoodLife Fitness runs a chain of fitness clubs in Canada that offer gym facilities, personal training, and group fitness classes through a membership-based model. Members pay monthly or annual fees to access gym equipment and facilities, while additional revenue comes from services like personal training sessions and specialized programs. The product is a physical fitness experience: members check in to the clubs, use workout spaces, join group classes, and book personal training. The company differentiates itself with a broad network of locations in Canada, a focus on accessibility and inclusivity for all members, and a strong sense of community through programs and engagement. Its goal is to make fitness accessible to Canadians, helping people lead healthier lives and feel supported in their fitness journeys.
Company Size
5,001-10,000
Company Stage
Debt Financing
Total Funding
$1.2B
Headquarters
Canada
Founded
1979
Simplify's Take
What believers are saying
- Apollo's minority investment with $800m financing from Ares and JPMorgan funds expansion.
- Hyrox Canada title sponsorship until 2030 launches training clubs at 25 locations in 2026.
- CoverMe partnership reduces 30 weekly class cancellations across 198 locations since November 2025.
What critics are saying
- $800m debt from Ares, JPMorgan, and prior Penfund loans crushes margins in slowdowns.
- Hyrox sponsorship diverts members to external events, eroding gym attendance by 2027.
- Corporate discount reliance triggers mass revenue drops when eligibility ends for 1.5 million members.
What makes GoodLife Fitness unique
- GoodLife Fitness operates over 450 locations as Canada's largest fitness chain under four brands.
- GoodLife Fitness provides corporate memberships with 25-30% discounts and waived enrollment fees.
- GoodLife Fitness Foundation impacts 254,000 kids through free youth memberships since 2010.
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People at GoodLife Fitness who can refer or advise you
Benefits
Health Insurance
Free Fitness membership
401(k) Retirement Plan
Stock Options
Hybrid Work Options
Universal Wellness Program
Flexible Work Hours
Paid Vacation
Paid Holidays
Professional Development Budget
Conference Attendance Budget
Family Planning Benefits
Fertility Treatment Support
Phone/Internet Stipend
Remote Work Options
Meal Benefits
Mental Health Support
Gym Membership
Wellness Program
Stock Options
Company Equity
Company News
The GoodLife Group ("Company"), Canada's leading fitness company, today announced that it has secured a strategic minority investment led by Apollo-managed funds and affiliates associated with its hybrid strategies to accelerate the Company's ambitious growth plans.
Hyrox launches cruise as part of new Experiences business. Lucid is a new sponsor of Hyrox events in Europe Credit: Hyrox/Lucid Hyrox is taking bookings for its first cruise, next October Hyrox is also collaborating with GoodLife and Lucid Fitness race organiser, Hyrox, is now taking bookings for the Hyrox cruise - the first event from Hyrox Experiences. Billed as the ultimate fitness experience at sea, the cruise will offer the perfect conditions for training, with top athletes and coaches, nutrition designed to support goals and expert care for recovery. There will be panel talks, dynamic classes and the chance to see a new format Hyrox race featuring special athletes. Taking place in October 2026, the four-day cruise on Mein Schiff 4 will leave and return to Palma de Mallorca, calling at Marseille and Barcelona. The Hyrox global competition continues to grow, now staged in over 30 countries, with an expected 1.3 million participants in the 2025/26 season. More Hyrox news + GoodLife Fitness The Canadian operator has been named title sponsor for Hyrox Canada until 2030 to support the expansion of the fitness race across the country. There are already plans for new races in Vancouver, Ottawa and Montreal next season. GoodLife members and employees will have special access to events, including on-site lounges and activations and other promotional programmes. GoodLife will sponsor athlete communications and pre-race check-in, as well as event rankings, individual results and finisher certificates. GoodLife is also launching Hyrox Training Clubs at 25 locations in 2026, with more locations to follow. Tammy Brazier, senior vice president of partnerships, marketing and external relations at GoodLife Fitness, says: "This renewed partnership is a natural next step for us as we continue to champion diverse ways for people in Canada to stay active and connected. It will allow us to fuel the long-term growth of Hyrox in Canada and create more opportunities for competitors and spectators to be part of the movement." + Lucid collaboration Hyrox has also launched its first European automotive partnership with electric vehicle manufacturer, Lucid. The partnership debuted at the Fitness First Hyrox Frankfurt race earlier this month and all remaining Hyrox events of the 2025/26 DACH season will feature Lucid's vehicles.
Experiencing the GoodLife with CoverMe. Canada's largest health club chain, GoodLife Fitness, has partnered with all-in-one team management app CoverMe Fitness to manage its 1,750 instructors, who are delivering more than 6,200 group fitness experiences every single week across its 198 locations. London, UK / Nov 13, 2025 / CoverMe The CoverMe platform addresses some of the biggest challenges facing fitness operators, streamlining instructor recruitment and subs, team management, compliance and communication. By automating time-consuming tasks, CoverMe helps operators reclaim up to 15 hours every week, saving thousands of dollars each year. According to Nad Myan, GoodLife's VP of Innovation and Corporate Growth, before onboarding CoverMe, managing the team and coordinating class cover through chat groups and phone calls proved a daily headache. He explains: "It was a very manual, laborious and time consuming part of the club management's day-to-day work, taking up to 20% of club operation's time. We needed a time efficient, fit-for-purpose solution to manage subs and decrease the volume of classes that were being cancelled or substituted by an 'on-demand' video. In addition to maximising our team's time, we wanted to improve the in-person member experience in our clubs by ensuring we provide the right cover instructors to deliver expectations." With a robust set of criteria and expectations, GoodLife requested proposals from a number of solution providers in this specific space before partnering with CoverMe. Myan continues: "What really stood out about CoverMe was the extent of the functional considerations that are designed to truly enhance the experience and delivery of group exercise classes, as these are such an essential component of our clubs' offering. Together with the professionalism, accuracy and likability of the entire team, it was not a particularly difficult decision to make." The CoverMe app came at an important juncture for GoodLife, as Myan explains: "We are in the midst of evolving our tech infrastructure, and all decisions or directions that are taken now are considered in the context of a broader ecosystem and longer term plan. CoverMe fits perfectly into that ecosystem. Our expectations have been exceeded. We often find that, given the size and complexities of our business, things take a little longer to land than any of us would like. But with CoverMe, every milestone was achieved on time and the initial plan has been executed perfectly." GoodLife is still piloting the CoverMe platform, but is already feeling the benefits of the efficiencies its offers. Myan says: "Alongside switching to on-demand classes where available, we were having to cancel around 30 classes every week. We're still in the pilot phase, so the improvement has yet to be fully measured, but CoverMe is already improving our class subs and reducing cancellations." About CoverMe CoverMe is the leading fitness team management platform that streamlines operations for fitness operators and provides fitness professionals with more opportunities to work and earn money. CoverMe seamlessly integrates team communication, scheduling and class management, allowing clubs to manage and reward their teams, recruit top talent while also supporting instructor compliance. Built by experienced club operators and backed by top industry experts, the platform is the future of fitness team management. To find out more visit www.covermeapp.co
David “Patch” Patchell-Evans, a Canadian fitness entrepreneur, has become the majority owner of REGYMEN Fitness. With nearly 50 years in the industry, Patchell-Evans plans to expand REGYMEN, which currently has 23 studios, by leveraging his experience with GoodLife Fitness and Oxygen Yoga & Fitness. REGYMEN offers high-intensity group workouts and aims to grow its franchise model in the U.S. and internationally, providing a cost-effective investment opportunity for entrepreneurs.
TORONTO, Ontario (December 11, 2007) – Penfund, an independent investment company specializing in providing capital to middle market companies, announced today a $40 million follow-on investment in GoodLife Fitness Clubs.