Simplify Logo

Full-Time

Optimization Specialist

Off

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Entry

Stamford, CT, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Word/Pages/Docs
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Around one year of experience in marketing
  • Strong organizational and analytical skills
  • Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
  • Basic level in Microsoft Word, Excel and PowerPoint
  • Good level of English (B2 or more)
  • Advanced level in Microsoft Word, Excel and PowerPoint
  • Offline media planning knowledge and experience with media planning tools
  • Knowledge and use of digital disciplines: Display, SEM, SEO, Affiliation, Social, Programmatic
  • Bachelor’s degree in Advertising, Marketing, Business Administration, or Administration studies
Responsibilities
  • Showing a detailed view of the assigned campaigns
  • Guaranteeing thorough control and specific goal achievement of each campaign
  • Maximizing the performance of each campaign using an analytic and proactive view
  • Buying campaigns, uploading the plan to IPC, and sending the purchase orders to the supports
  • Constantly checking awardings to achieve campaign goals
  • Coordinating the reception of correct materials
  • Watching over the right startup of all campaigns
  • Constantly following up the campaigns for clients and suggesting continuous optimizations
  • Invoicing campaigns, including solutions for invoice incidents
  • Following the training program in other media to carry out other team’s tasks
  • Contacting with media

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.
INACTIVE