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Head of International Marketing

Posted on 6/18/2024

PROCEPT BioRobotics

PROCEPT BioRobotics

501-1,000 employees

Robotic system for minimally-invasive urologic surgery

Robotics & Automation


Remote in UK

Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Business Strategy
  • Bachelor’s degree or equivalent
  • MBA preferred
  • Minimum 10 years of experience in product marketing with medical device, disruptive technology, urology and/or healthcare experience
  • Strong professional marketing background with broad international experience preferred
  • Track record of strategy development and implementation
  • UK country marketing experience preferred, knowledge of the Japanese market desired
  • Understanding of the reimbursement landscape across Europe
  • Strong leadership skills with prior experience managing high-performing teams
  • Proven success leading successful marketing strategies at the downstream level
  • Excellent written and verbal communication skills
  • Demonstrated ability to collaborate effectively with cross-functional teams and external stakeholders
  • Strong analytical and strategic thinking abilities
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
  • Ability to travel up to 25% of the time
  • Fluent in English required
  • Based in UK is preferred
  • Provide team leadership and tactical direction for international marketing team
  • Lead the strategic planning efforts to develop a fully detailed International Business Strategy
  • Develop the International integrated marketing plan focusing on the UK and Japan
  • Execute ongoing identification of new opportunities and markets
  • Collate market research and competitive data
  • Develop relationships with KOLs and initiate and lead customer programs
  • Manage and oversee the International marketing plan and budget
  • Develop, lead, and manage the execution of new product launches
  • Design & implement conferences/symposium strategies & tactics
  • Work with sales and country marketing leaders to ensure sales reps are adequately trained
  • Collect and provide input on forecasts, sets, inventory control, phase in/out plans
  • Create, maintain, foster contact with KOLs and other healthcare professionals
  • Develop and maintain strong relationships with KOLs and customers
  • Organize and communicate peer-to-peer engagements
  • Drive regional, local engagement meetings & activities
  • Develop local language materials and campaigns
  • Partner with the Global Downstream Marketing to develop and deliver patient and clinical campaigns
  • Develop strong product and market knowledge of BPH technologies
  • Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System
  • Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies

The AQUABEAM Robotic System by PROCEPT BioRobotics is an advanced, image-guided surgical robotic system designed for minimally-invasive urologic surgery, focusing on treating benign prostatic hyperplasia (BPH) through Aquablation therapy, which combines real-time imaging, personalized treatment planning, automated robotics, and heat-free waterjet ablation for targeted and rapid removal of prostate tissue. The technology utilizes real-time imaging, personalized treatment planning, automated robotics, and heat-free waterjet ablation for precise and rapid removal of prostate tissue.

Company Stage


Total Funding



San Jose, California



Growth & Insights

6 month growth


1 year growth


2 year growth