Director Paid Social

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative Social media plans that address the client’s strategic objectives. You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs. The Director encourages teams to think outside the box, work closely with cross-discipline teams, find ways to modernize and test new concepts, and stay abreast of the client industry to provide exceptional work. We’re looking for a candidate who has continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.

Responsibilities

• Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
• Utilize online performance tracking and measurement tools
• Represent company philosophies and expertise to external parties, including clients and partner agencies
• Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information
• Drives the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
• Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.
• Applies agency POVs and partnership opportunities to client needs.
• Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.

Supervisory Responsibilities:

• Directly manages Associate Directors and Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth. Identify new opportunities for team members outside of the day-today client work.
• Manage, develop, and inspire internal social teams; foster an environment that enables action
• Plays an active role in conflict resolution across teams. Identifies gaps, suggestions solutions and resolves problems before they escalate.
• Manages workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues.
• Provides input on staffing plan recommendations, new hires, and promotion opportunities/
• Keep leadership up to date with team and client updates.

Qualification - Required Skills

• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually 
• 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews.
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts. 
• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
• Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies. 
• Understand implications of data and privacy regulations and when to consult with experts across the organization
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Demonstrated ability to grow junior talent and help develop team skills / careers 
• Solid organizational skills, attention to detail, and accuracy when working with numbers
• Strong interpersonal skills including clear communication skills and positive attitude
• Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Strong organizational skills, ability to multitask in a fast-paced environment, and oversee a team.

Qualifications - Desired Skills

• 7+ years of experience in media, social agency, advertising agency, or similar media environment.
• Extensive experience in digital media planning, including 3+ years management experience 
• Agency experience preferred 
• Knowledge of Asana or other project management platforms a plus
• Proven ability to collaborate and work well with others in a high-pressure environment

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range 150000 - 160000 USD