Full-Time
Real-time sales compensation modeling platform
No salary listed
Toronto, ON, Canada
In Person
Forma.ai provides a real-time modeling platform that helps businesses optimize sales compensation. It lets customers test different compensation ideas against historical data to estimate costs and potential impact, then implement the best-performing plan. The product works by running simulations on past sales data to forecast outcomes under various pay structures, enabling quick experimentation and rollout of new strategies. Forma.ai differentiates itself by offering live, scenario-based testing at scale for organizations ranging from startups to large enterprises across the globe, including customers like Autodesk. Its business model is service-based, typically charging a subscription fee for access to the platform. The company aims to turn sales compensation into a strategic advantage by making it faster and easier to design, compare, and deploy compensation plans that align with business goals.
Company Size
51-200
Company Stage
Series B
Total Funding
$58M
Headquarters
Toronto, Canada
Founded
2016
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Introducing Vincent: ai-powered incentive optimization. April 28, 2026 * Vincent is an AI incentive optimization agent that builds, analyzes, and optimizes incentives in Voucherify using natural language. * Vincent is multi-agent by design: built to connect with Bloomreach, Braze, and other platforms so your incentive logic talks to your entire stack. * Early access is available now. Table of contents Incentives are one of the fastest ways to drive conversion, increase average order value, and improve repurchase. But in practice, optimizing incentives is operationally heavy, so most teams fall back on the same static discounts quarter after quarter. The result is a costly tradeoff: brands either over-discount and erode margin, or under-incentivize and miss revenue opportunities. Today, Software limited is excited to announce the launch of Vincent, a conversational AI interface designed to remove these barriers. Vincent allows teams to design, test, analyze, and modify incentives using natural language, reducing the time between idea and live experiment from days to minutes. "Voucherify has always been built for complex incentives," said Tomasz Pindel, CEO and co-founder of Voucherify. "Vincent makes that power accessible without slowing teams down. Instead of translating intent into configuration steps, users can express what they want to achieve, launch experiments faster, and iterate in real time." Conversational access to incentive optimization. With Vincent, Software limited is introducing a new way to design and optimize incentives. Instead of translating marketing ideas into configuration logic across multiple interfaces, teams can describe the outcome they want to achieve. Vincent converts that intent into structured incentive logic using the same rules, validation layers, and safeguards that power Voucherify today. By shortening the cycle between idea, launch, and analysis, Vincent enables teams to run more experiments and continuously improve the incentives that drive conversion, repurchase, and revenue. From market signals to incentive decisions. Vincent also connects incentive optimization with external market intelligence. Promotions do not operate in isolation. Pricing pressure, competitive campaigns, and seasonal trends all influence how customers respond to incentives. Yet most teams still plan promotions using internal data alone, with limited visibility into how competitors structure their offers. Vincent can incorporate external promotional intelligence sources, such as market and competitive data platforms, to provide broader context for incentive decisions. Instead of treating competitive research and campaign execution as separate processes, Vincent brings them into the same workflow. Market signals become actionable inputs for incentive design, enabling teams to respond faster to changing promotional landscapes. Human control at enterprise scale. Incentives directly influence pricing, margin, and customer experience. For enterprise teams, that makes control and governance essential. Vincent is designed to accelerate experimentation without compromising oversight. Every proposed campaign change is surfaced for review before execution, allowing teams to approve, modify, or reject configurations while maintaining full visibility into how incentive logic is applied. "This isn't about removing humans from the loop," said Pindel. "It's about giving teams the ability to experiment faster while keeping full control over how incentives impact the business." Built for the next phase of commerce. Vincent reflects a broader shift in how incentives will be delivered in the coming years. As commerce becomes increasingly AI-assisted, incentive systems must evolve beyond static campaign logic. Future incentive decisions will increasingly be made in real time, responding to signals such as customer intent, purchasing context, and automated agent interactions. By introducing natural language as an interaction layer, Software limited is supporting both human-led experimentation today and the agent-driven commerce models emerging across digital platforms. Vincent is currently available to selected customers, with broader rollout planned in phases. FAQs. What is Vincent? Can Vincent mess up my live campaigns??? What can Vincent actually do today? How do I get access to Vincent? Notes on incentives, by Mike (its CMO). Hot takes on loyalty & incentives. Product updates that are actually helpful. Monthly zodiac sign advice for your incentive strategy. I don't really get what Mike does, but if it helps people stop sending those awful 'last chance!' emails, then I'm all for it. Mike's mom, Subscriber #001 Are you optimizing your incentives or just running them?
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Forma.ai acquires SeaMonster to create world's first activity-based sales incentives solution.
Forma.ai has made its first acquisition by purchasing fellow Toronto-based sales software startup SeaMonster. The deal aims to combine SeaMonster's sales activity monitoring and compliance capabilities with Forma.ai's AI-powered sales performance management software to provide activity-based sales incentives. SeaMonster's CTO Jesse Lancaster joins Forma.ai as VP of Data Engineering, while CEO Kevin North remains as an advisor. Financial terms were not disclosed.
Imagine what Philly could look like if builders turned Vine Street Expressway into a giant park, bringing more fresh air and positive environmental impacts to the city. That might sound impossible, but AI is already coming up with ideas to make it happen. A group of faculty and students at Thomas Jefferson University’s Institute for Smart and Healthy Cities are experimenting with AI to design green infrastructure in Philadelphia just like that. The institute worked on a project this year developing ideas for “urban interventions” that mediate climate change using AI tools, Edgar Stach, director of the institute and architecture professor, told Technical.ly. “We tailored the design process based on your location and the need to improve environmental aspects in that location,” Stach said