Senior Lead – Brand & Integrated Marketing

DesignShop is seeking a Sr. Lead of Brand & Integrated Marketing to play a critical role in establishing and growing our brand from its earliest stages. Launched in January 2025, DesignShop is transforming home renovation as the go-to platform that helps renovators quickly and easily find the perfect materials—moving from inspiration to action, hassle-free. Backed by Material Bank, which revolutionized sampling for the architecture and design industry, DesignShop is now bringing that same innovation to residential renovation.

In this role, you’ll lead integrated marketing, including creative and content strategy, affiliate and influencer programs, and own brand channels such as TV, CTV and Direct Mail. You’ll manage and own relationship with agency partners end-to-end, who are responsible for delivering campaigns that build awareness, drive customer acquisition, and support long-term growth.

What you'll do:

Content & Campaign Leadership

• Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities.
• Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences.
• Use performance metrics and market insights to continually optimize campaigns and refine strategies.

Creative Strategy & Oversight

• Lead agency and partner relationships, providing clear briefs, actionable feedback, and brand direction to ensure all creative output is on-strategy and on-brand.
• Manage timelines, budgets, and deliverables to ensure high-quality execution within scope.
• Leverage customer insights and performance data to evolve creative approaches, channels, and partnerships for stronger ROI.
• Anticipate and interpret consumer and industry trends to keep DesignShop relevant and differentiated.

Marketing Channel Ownership

• Oversee affiliate, influencer, and brand marketing programs, managing both direct reports and agency support.
• Develop and execute strategies across key brand-building channels, including TV/CTV, Direct Mail, and emerging platforms.
• Build and nurture relationships with partners, influencers, and affiliates to expand reach, credibility, and advocacy.
• Monitor campaign effectiveness and use data to optimize tactics for measurable brand and business impact.

Brand Stewardship & Advocacy

• Ensure consistent brand expression across all marketing touchpoints, safeguarding a cohesive and recognizable identity.
• Champion the voice of the customer, using insights to strengthen brand storytelling and customer connection.
• Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement.

What you'll bring:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in integrated, brand, or content marketing with proven success in consumer-facing businesses.
• Demonstrated ability to lead integrated marketing campaigns across brand channels (TV/CTV, Direct Mail) as well as affiliate, influencer, and content programs.
• Strong leadership skills with experience managing teams and agency partners to deliver measurable outcomes.
• Highly analytical and customer-focused, with the ability to turn insights into actionable strategies that improve acquisition, engagement, and retention.
• Excellent communicator and collaborator, comfortable working across creative, product, and leadership teams.
• Hands-on, resourceful, and proactive, with a track record of driving projects forward in fast-paced environments.
• Creative thinker with an interest in design, innovation, and emerging marketing approaches.

What you’ll get from us:

• Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further! You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events 
• Relaxation and Celebrations: Flexible PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect). 
• Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program. 
• Plan for your Retirement: 401(k) eligible after your first 90 day's employed!
• Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well. 
• Growth: We’ll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters! 
• Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid  working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.