Full-Time

Paid Search Associate

Bankrate

Posted on 4/25/2024

Red Ventures

Red Ventures

1,001-5,000 employees

AI-driven digital marketing services provider

Consumer Goods

Junior

Charlotte, NC, USA

Required Skills
SQL
Marketing
Requirements
  • 1+ years of experience developing and driving paid media strategy of complex digitally focused acquisition marketing campaigns
  • Experience communicating effectively with creative and technical teams
  • Data-focused and analytically-minded with a passion for marketing
  • Advanced Excel experience (pivot tables, vlookups, etc.), SQL or SSAS/other database/analysis packages
  • Proactive, positive attitude, well-organized, adept at managing competing deadlines and priorities
  • Comfort in a fast-paced environment, inclination to solve new problems and learn new skills
  • Quantitative skillset and ability to think creatively for testing methodologies and campaign optimization
Responsibilities
  • Establish and oversee the strategy and execution for growth marketing channels for financial services businesses
  • Monitor and analyze campaign performance in paid platforms and internal reporting tools
  • Identify growth levers, opportunity areas, and perform competitive analysis
  • Accurately pace daily paid media budgets and focus on identifying growth
  • Design, create, and report on A/B or multivariate tests to drive improvements
  • Analyze data to make recommendations for existing campaigns and develop new strategies
  • Partner with data intelligence team to develop dashboards and measure campaign success
  • Develop and deliver management reporting materials, reports, and presentations

Red Ventures is a top-tier workplace for those who thrive in a technologically driven environment focused on digital marketing and AI innovation. The company distinguishes itself by improving and accelerating the digital consumer experience across various brands and sectors, ensuring that employees are at the forefront of digital adaptation and consumer engagement strategies. This focus not only enhances their professional growth but also positions them in an industry-leading role where they contribute significantly to transforming how consumers interact online.

Company Stage

Private

Total Funding

$250M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-11%

2 year growth

-28%
INACTIVE