Senior Associate TV/OTT @ Hello Fresh

Senior Associate TV/OTT

Integrated Marketing

Posted on 12/21/2022

INACTIVE

Locations

New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Tableau

PowerPoint/Keynote/Slides

Communications

Excel/Numbers/Sheets

Mergers & Acquisitions (M&A)

Requirements

A customer acquisition pro with a proven track record in building and scaling paid marketing channels and managing media to KPIs
Previous experience in TV and OTT, managing sizeable budgets
Eager to learn and grow your marketing expertise
A critical thinker-Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Enterprising- Seek to take up and start new projects, able to work with speed and agility
Creative- Challenge conventional methods and open to new ideas
Driven for Results- Push projects to completion with a sense of urgency
Organized - Organizational skills, project management skills and ability to multi-task are the foundation of everything you do
Bachelor's degree in Business, Marketing, or a related field
3-4+ years experience in customer acquisition marketing
Understanding of media fundamentals, across both offline & digital channels
Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
Previous agency or brand experience is preferred
Proven ability to work cross-functionally in a fast-paced environment
Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
Excellent communication skills with a sharp attention to detail and organization
A positive, can do attitude
Keen interest in and knowledge of emerging trends across the media landscape

Responsibilities

Plan, execute, and manage TV/OTT campaigns to successfully drive Acquisition and Brand growth of HelloFresh group brands: Factor and Every Plate
Work closely with agency partners and internal teams to manage all deliverables including plan approvals, performance management, offers, optimizations, creative assets, contracts
Act as key point of contact with external agency partners and marketing vendors, establishing and maintaining these relationships on behalf of HelloFresh
Partner with our Brand team to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
Be data driven, constantly be analyzing performance to identify key campaign learnings and quantifiable business opportunities to improve campaigns
Establish and execute test and learn agenda including lift tests
Manage campaign setup, invoicing and budget reporting for primary channels

Desired Qualifications

Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Job Description:

We’re hiring a Senior Associate, Integrated Media supporting Factor and EveryPlate brands within the Growth team. This role will assist in campaign planning across video (OTT/ TV, ) campaigns, aid in the execution of an innovative strategic approach to deliver against acquisition and brand KPIs.

We are looking for an individual who thrives in a fast-paced environment, creating disruptive efforts in media, and understands how data & technology drive business. Additionally, the candidate must be a detail oriented, organized self-starter that is comfortable and articulate while communicating with internal teams, agency partners and vendors.

You will…

Plan, execute, and manage TV/OTT campaigns to successfully drive Acquisition and Brand growth of HelloFresh group brands: Factor and Every Plate
Work closely with agency partners and internal teams to manage all deliverables including plan approvals, performance management, offers, optimizations, creative assets, contracts
Act as key point of contact with external agency partners and marketing vendors, establishing and maintaining these relationships on behalf of HelloFresh
Partner with our Brand team to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
Be data driven, constantly be analyzing performance to identify key campaign learnings and quantifiable business opportunities to improve campaigns
Establish and execute test and learn agenda including lift tests.
Manage campaign setup, invoicing and budget reporting for primary channels

You are...

A customer acquisition pro with a proven track record in building and scaling paid marketing channels and managing media to KPIs
Previous experience in TV and OTT, managing sizeable budgets
Eager to learn and grow your marketing expertise
A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Enterprising— Seek to take up and start new projects, able to work with speed and agility
Creative— Challenge conventional methods and open to new ideas.
Driven for Results— Push projects to completion with a sense of urgency.
Organized – Organizational skills, project management skills and ability to multi-task are the foundation of everything you do.

At a minimum, you have...

Bachelor’s degree in Business, Marketing, or a related field.
3-4+ years experience in customer acquisition marketing
Understanding of media fundamentals, across both offline & digital channels
Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
Previous agency or brand experience is preferred
Proven ability to work cross-functionally in a fast-paced environment
Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
Excellent communication skills with a sharp attention to detail and organization
A positive, can do attitude
Keen interest in and knowledge of emerging trends across the media landscape
Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus

You’ll get…

Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
Generous PTO and flexible attendance policy
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year

New York Pay Range

$82,000—$102,500 USD

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual’s race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it’s like working inside HelloFresh, follow us on Instagram and LinkedIn

10,001+ employees

Website

Food & meal kit delivery service

Company Overview

HelloFresh’s mission is to change the way people eat forever by aiming to provide every household with wholesome, homemade meals – no shopping and no hassle. The company’s meals are carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.

Benefits

Competitive Salary & 401k
Generous Parental leave & Flexible PTO
Health, vision, & dental insurance
75% discount on HelloFresh Subscription
Snacks, coffee, & catered lunches
Company sponsored outings

Company Core Values

Speed & Agility
Data Drivenness
Learning Never Stops
Egoless Environment
Relentless Prioritisation
Customer Centricity
Long-Term Orientation
Come as you are