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Senior Associate TV/OTT
Integrated Marketing
Posted on 12/21/2022
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Mergers & Acquisitions (M&A)
  • A customer acquisition pro with a proven track record in building and scaling paid marketing channels and managing media to KPIs
  • Previous experience in TV and OTT, managing sizeable budgets
  • Eager to learn and grow your marketing expertise
  • A critical thinker-Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Enterprising- Seek to take up and start new projects, able to work with speed and agility
  • Creative- Challenge conventional methods and open to new ideas
  • Driven for Results- Push projects to completion with a sense of urgency
  • Organized - Organizational skills, project management skills and ability to multi-task are the foundation of everything you do
  • Bachelor's degree in Business, Marketing, or a related field
  • 3-4+ years experience in customer acquisition marketing
  • Understanding of media fundamentals, across both offline & digital channels
  • Fluency in performance KPIs such as CAC, CPA, CPM, CVR, LTV
  • Previous agency or brand experience is preferred
  • Proven ability to work cross-functionally in a fast-paced environment
  • Proficiency in Microsoft Excel/Google Sheets (pivot tables, VLOOKUPs), PowerPoint/Google Slides
  • Excellent communication skills with a sharp attention to detail and organization
  • A positive, can do attitude
  • Keen interest in and knowledge of emerging trends across the media landscape
  • Plan, execute, and manage TV/OTT campaigns to successfully drive Acquisition and Brand growth of HelloFresh group brands: Factor and Every Plate
  • Work closely with agency partners and internal teams to manage all deliverables including plan approvals, performance management, offers, optimizations, creative assets, contracts
  • Act as key point of contact with external agency partners and marketing vendors, establishing and maintaining these relationships on behalf of HelloFresh
  • Partner with our Brand team to generate creative briefs, provide creative recommendations and insights that optimize performance, document tests, and regularly share key findings to inform future initiatives
  • Be data driven, constantly be analyzing performance to identify key campaign learnings and quantifiable business opportunities to improve campaigns
  • Establish and execute test and learn agenda including lift tests
  • Manage campaign setup, invoicing and budget reporting for primary channels
Desired Qualifications
  • Demonstrated knowledge of Tableau, third party analytics platforms and media attribution technology/methodologies is a plus
Hello Fresh

10,001+ employees

Food & meal kit delivery service
Company Overview
HelloFresh’s mission is to change the way people eat forever by aiming to provide every household with wholesome, homemade meals – no shopping and no hassle. The company’s meals are carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.
  • Competitive Salary & 401k
  • Generous Parental leave & Flexible PTO
  • Health, vision, & dental insurance
  • 75% discount on HelloFresh Subscription
  • Snacks, coffee, & catered lunches
  • Company sponsored outings
Company Core Values
  • Speed & Agility
  • Data Drivenness
  • Learning Never Stops
  • Egoless Environment
  • Relentless Prioritisation
  • Customer Centricity
  • Long-Term Orientation
  • Come as you are