Staff Data Scientist
Marketing
Posted on 4/4/2023
INACTIVE
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Data Structures & Algorithms
Google AdWords
Marketing
Python
Requirements
  • 5+ years of Data Science experience, including 2+ years working on marketing strategy
  • Strong modeling background, experience leading projects to deliver machine learning or regression based solutions
  • Experience with rigorous experimentation and background in causal inference
  • Fluent in a production-ready programming language such as Python
  • Understanding of mathematical methods in statistics, optimization, and machine learning and demonstrable experience applying these methods to real world prediction problems
  • Self-motivated with a keen eye for detail and a desire to become an expert in marketing strategy
  • Strong curiosity to learn and innovate with like-minded colleagues
Responsibilities
  • Work closely with Turo's Marketing and Data Analytics teams to help rethink the way we approach marketing at Turo
  • Design A/B tests and market-based synthetic control experiments to test the robustness of our marketing strategy
  • Lead the end-to-end process of conceptualizing, developing and analyzing marketing initiatives including: Marketing Mix Modeling, defining our guests and host segments and rebuilding our customer lifetime value modeling approach
  • Be a thought leader on the data science team. Present your insights and suggestions to company leadership regularly and mentor junior team members to help them elevate to the next level
Desired Qualifications
  • Google ads or adwords platform
  • Market based testing and measuring halo effects
  • Building marketing attribution models, MMM, survival analysis, lifetime value models, and clustering algorithms for customer segmentation
Turo

501-1,000 employees

Nationwide car rental marketplace
Company Overview
Turo is a car rental marketplace where travelers can book any car they want, wherever they want it, from a nationwide community of local car owners. Turo's mission is to reinvent the car rental experience and put the world's one billion cars to better use.