Internship
Strategic Marketing & Fan Experience Student Worker
Updated on 8/20/2026
University of Virginia
Research university in Charlottesville, VA
Compensation Overview
$13/hr
Charlottesville, VA, USA
In Person
Work occurs during athletic events, frequently on evenings and weekends.
Category
 Growth & Marketing (1) |
|---|
Required Skills
Social Media
Customer Service
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Requirements
- A resume and cover letter are required.
- Must be a full-time student currently enrolled at the University of Virginia, as a graduate or undergraduate student.
- Must be available to attend all home football games and selected competitions for other sports, frequently scheduled during evenings and weekends.
- Ability to represent the University of Virginia and University of Virginia Athletics in a positive, professional, and customer-service-oriented manner.
- Strong communication and interpersonal skills.
- Ability to multitask, solve problems, and adapt in a fast-paced live-event environment.
- Ability to work dependably and punctually, both independently and as part of a team.
- Must be able to stand, walk, work outdoors for extended periods, and occasionally carry supplies to, from, and throughout athletic venues.
Responsibilities
- Execute game-day promotions, giveaways, contests, and fan-engagement activities.
- Assist with sponsorship activations and in-venue entertainment elements.
- Support event setup, breakdown, and operational logistics.
- Interact with fans to create a welcoming and engaging game-day atmosphere.
- Assist with special events, student-outreach initiatives, and community-engagement opportunities.
- Support the Sabre Rewards program and student-attendance efforts.
- Help develop and implement marketing plans designed to increase attendance and enhance the fan experience.
- Create game scripts, run-of-show documents, and event timelines.
- Brainstorm and develop creative content, promotional concepts, and fan-engagement features.
- Collaborate with athletics staff, student groups, spirit squads, and campus partners to promote events and drive attendance.
Desired Qualifications
- Genuine interest in pursuing a career in sports marketing, fan engagement, event management, or collegiate athletics.
- Previous experience in customer service, event operations, marketing, promotions, or athletics.
- A creative mindset and willingness to contribute new ideas for fan engagement and game presentation.
- Familiarity with social media platforms and current fan-engagement trends.
University of Virginia is a public research university in Charlottesville, Virginia. It offers undergraduate, graduate, and professional education across its schools and colleges.
Company Size
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Total Funding
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