Full-Time

Principal Software Engineer

Ctv

Confirmed live in the last 24 hours

Publica

Publica

51-200 employees

CTV ad server for streaming publishers

Data & Analytics
Entertainment

Compensation Overview

$154.7k - $265.2kAnnually

Expert

San Francisco, CA, USA

Hybrid position.

Category
Full-Stack Engineering
Software Engineering
Required Skills
JavaScript
Java
AWS
Requirements
  • BS in Computer Science, or related STEM degree
  • 10+ years of hands-on full-stack programming experience using Java and Javascript
  • Strong knowledge of Java (collections, multi-threading, JVM memory model, etc.)
  • Experience with AWS, EC2
  • Knowledge of HTTP live streaming, video distribution platforms, HTTPS, HLS and/or DASH protocols
  • Experience building software used in the delivery and distribution of video across multiple platforms, including CTV
  • Experience with CTV Video Ad Servers and Ad Stitchers; SSAI
  • Excellent interpersonal and communication skills
Responsibilities
  • Architect, design, build and integrate our core ad analytics and anti ad fraud products on CTV video distribution platforms
  • Play a lead role in the entire software lifecycle including hands-on development, code reviews, testing, deployment, documentation, and mentoring a team
  • Gather business and technical requirements from broadcaster clients, while researching and developing solutions, including API development
  • Manage multiple competing priorities in a fast-paced, exciting, collaborative environment

Publica provides a platform for managing and optimizing advertising on connected TV (CTV) through its ad server technology. The platform allows streaming publishers and smart TV manufacturers to create ad pods, insert ads server-side, and conduct unified auctions for ad inventory. This means that ads can be delivered more efficiently and effectively, maximizing revenue for publishers. Publica's system integrates with various demand sources, enabling real-time buying and selling of ad space. Unlike many competitors, Publica focuses on a demand-agnostic approach, meaning it can work with any advertising demand source. The company's goal is to enhance the advertising experience for both publishers and advertisers, ensuring that ads reach the right audience while generating the highest possible revenue.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Palo Alto, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with Vevo and Samsung Ads expand Publica's global CTV ad serving reach.
  • Adoption of OpenRTB 2.6 reduces carbon emissions, enhancing sustainability in CTV advertising.
  • CTV advertising is projected to grow to $25.9 billion in 2023, boosting market potential.

What critics are saying

  • Increased competition from larger tech companies may threaten Publica's market share.
  • Dependency on key clients like Vevo and Samsung Ads poses a risk if partnerships falter.
  • Significant technical adjustments may be needed to keep pace with OpenRTB 2.6 standards.

What makes Publica unique

  • Publica offers a demand agnostic CTV ad server with advanced ad pod construction.
  • The platform integrates seamlessly with various demand sources for efficient ad delivery.
  • Publica's technology won awards for best early stage tech and sell side programmatic platform.

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