Full-Time

VP – Marketing & Design

Confirmed live in the last 24 hours

The Honest Company

The Honest Company

201-500 employees

Eco-friendly consumer goods and subscription services

Consumer Goods

Compensation Overview

$250k - $275kAnnually

Senior, Expert

Los Angeles, CA, USA

This role is LA based; HQ is in Playa Vista, CA.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in marketing, Business Administration, or related field required
  • Master’s degree in marketing, Business Administration, or related field preferred
  • 10+ experience in marketing or related roles within the consumer-packaged goods (CPG industry). Bonus points for Baby, Personal Care, Skincare, Wellness categories but not mandatory
  • Demonstrated leadership abilities with experience in leading and developing high performing teams
  • Ability to thrive in a fast-paced and dynamic environment. Experience in a small/mid-size company - can thrive in an entrepreneurial environment
  • Left brained and right brained thinking – Exceptional analytical and data driven mindset + Ability to drive emotional connection with the brand
  • Strong understanding of marketing principles, strategies, and best practices. In depth experience in paid media, packaging, creator/influencer marketing, PR and social a must. Experience leading internal creative teams a plus
  • Highly organized, detail-oriented, and results-driven with a passion for driving continuous improvement
  • Strong communication and interpersonal skills with the ability to collaborate effectively across teams and build culture across the organization
  • This role is LA based role. Our HQ is in Playa Vista, CA.
Responsibilities
  • Build brand strategy and activations that capture the hearts and minds of our Honest community of shoppers. Execute campaigns that improve brand penetration, align with business objectives, and stand out in a competitive landscape
  • Create a high performing team that emphasizes collaboration, innovation, and coaching/ development. Build new processes and ways of working to ensure a highly connected and agile team
  • Drive velocities of the Honest Products across both brick-and-mortar retail and digital channels while also expanding brand penetration and brand health. Analyze marketing data and metrics to track performance, identify trends, and make data-driven recommendations for improvement. Ensure clear KPIs tied directly to business goals, and track/report performance across these KPIs
  • Collaborate with internal teams, including brand team, sales, product development, and finance, to align marketing initiatives with overall business objectives. Work closely with agency partners and business stakeholders to orchestrate marketing efforts in a way that is connected and streamlined
  • Bring together the best of the old and the best of the new. Understand time tested industry best practices within CPG industry. Stay informed about industry trends, best practices, and emerging technologies to recommend new strategies and tactics. Lead thinking on evolutions in marketing and design, and how they apply to our organization
  • Tie understanding of full funnel paid media, retailer media, creator/influencer activations, organic social, and PR to orchestrate a connected campaign activation. Lead the asset creation approach that aligns with integrated campaign planning- includes agency relationship management and exploration of unique content development models
  • Understand drivers of effective creative across package design, campaign assets, and organic social content. Prioritize and streamline workload of the creative team against the most critical areas of the business

The Honest Company provides a range of eco-friendly consumer goods, including beauty, baby, and cleaning products. Their products are designed with clean, safe ingredients and are dermatologist-approved, appealing to health-conscious consumers who value sustainability and ethical practices. The company operates primarily through direct-to-consumer sales on its website, offering subscription services like the Diapers & Wipes Bundle, which allows customers to save on regular shipments. This model not only ensures convenience for customers but also creates a steady revenue stream for the company. What sets The Honest Company apart from its competitors is its strong commitment to transparency, social justice, and human rights, which is reflected in its business practices and product offerings. The company's goal is to deliver high-quality, sustainable products while maintaining ethical standards throughout its supply chain.

Company Stage

IPO

Total Funding

$489.3M

Headquarters

Los Angeles, California

Founded

2012

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-2%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent leadership appointments, including a new CFO and Chief People Officer, signal a strategic focus on growth and operational excellence.
  • Expanding partnerships, such as with Tinuiti, highlight the company's commitment to marketplace expansion and sustained growth.
  • The Honest Company's dedication to clean, dermatologist-approved products continues to attract a loyal customer base, ensuring long-term brand loyalty.

What critics are saying

  • The departure of founder Jessica Alba as Chief Creative Officer may impact brand perception and creative direction.
  • The competitive landscape in the eco-friendly consumer goods market requires continuous innovation to maintain market share.

What makes The Honest Company unique

  • The Honest Company stands out with its strong commitment to sustainability and ethical practices, appealing to health-conscious consumers.
  • Their direct-to-consumer model, combined with subscription services, ensures a steady revenue stream and fosters customer loyalty.
  • The company's transparency in ingredient sourcing and product formulation builds trust and sets it apart from competitors in the consumer goods market.

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