Major Duties & Responsibilities:

• Support marketing team in the development and implementation of specific product marketing strategy and plans aimed at attracting target audience.
• Help plan and drive implementation of product specific marketing projects such as advertising and collateral creation to achieve objectives.
• Conduct research to identify new product marketing opportunities.
• Develop deep understanding of product offerings, including key features and benefits to create targeted marketing campaigns.
• Measures and reports performance of all product digital or other campaigns and assesses against goals (ROI and KPIs).
• Works directly with technical, engineering, product management teams to research, develop, and refine product value propositions aligned with voice of customer.
• Collaborate with other team members and agencies on the research, planning, and development of integrated digital communication program.
• Support the development of product related content in conjunction with agencies and other team members designed to reach target audience.
• Assist with organizing promotional events both in-person and virtual.
• Conduct industry research including competitive reviews.
• Lead pipeline management from marketing activities.
• Monitor and input CRM data as needed.
• Manage relationship with multiple vendors including creative agency
• Manage daily administrative marketing related tasks.
• All other projects and duties as assigned.

Required Knowledge and Skills:

• Degree in Marketing, Communications, Product Management, Engineering or related field.
• Experience in Marketing, Product Marketing, Product Management, or similar role.
• Knowledge of and experience with digital and social media measurement and marketing tools preferred. Solid computer skills including PowerPoint, WordPress and web analytics preferred.
• CRM experience preferred.
• Detail oriented with ability to handle and prioritize activities across multiple projects.
• Excellent communication skills.
• Approx. 10% travel.