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PUMA x Superkicks serve jamun season on the Palermo sneaker. Team face. A global terrace silhouette meets Indian summer nostalgia. Mumbai, India - May 2026: In a season where fashion increasingly intersects with emotion, memory, and cultural storytelling, PUMA India and Superkicks India have unveiled one of the most culturally resonant sneaker collaborations of the year - the Palermo Jamun Pack. Rooted deeply in the nostalgia of Indian summers, the collaboration reimagines PUMA's iconic Palermo silhouette through the lens of the beloved jamun fruit - a symbol of carefree childhood afternoons, stained fingertips, and memories shared at nani and dadi's homes across generations. The collection introduces two exclusive colourways - the expressive Berry Palermo, drenched in rich jamun-inspired purple hues accented with a vibrant green formstrip, and the evolving Stain Palermo, featuring a clean white base designed to mirror the organic staining effect of jamun over time. The result is a silhouette that feels simultaneously global in design and unmistakably Indian in spirit. Summer at Nani's: an immersive nostalgia-led experience. To bring the concept to life, PUMA and Superkicks hosted an exclusive experiential sundowner titled "Summer at Nani's" - a thoughtfully curated cultural experience that recreated the warmth and familiarity of an Indian grandmother's courtyard. Guests stepped into a world of woven dhurries, vintage tailoring corners, mismatched cushion covers, rattan furniture, and slow summer aesthetics that instantly evoked childhood nostalgia. Interactive experiences included jamun-inspired tie-dye sessions using natural dye, playful jamun stomping activities, traditional hair champi rituals, and themed culinary offerings celebrating Indian summer flavours. The event brought together sneaker enthusiasts, creators, tastemakers, media personalities, and cultural insiders, creating an atmosphere where fashion, storytelling, and community organically converged. Among the notable attendees was Shanaya Kapoor, whose presence amplified the collaboration's youthful and fashion-forward energy. Fashion beyond product: building emotional worlds. Speaking on the collaboration, Shreya Sachdev, Head of Marketing at PUMA India, highlighted how contemporary consumers seek emotional connection and cultural relevance beyond the product itself. She emphasized that Summer at Nani's was designed not simply as a sneaker launch, but as an immersive world rooted in familiarity, identity, and shared memory. For Superkicks founders Sangeet Paryani and Nisha Lulla, the collaboration represents a deeply personal milestone - translating memories of growing up in India during the '90s and early 2000s into a tangible expression of modern street culture. Palermo's continuing Indian story. Originally emerging from the UK terrace culture movement of the 1980s, the Palermo sneaker has evolved into a cultural canvas for localized storytelling in India. From campaigns celebrating city identities across Mumbai, Kolkata, and Shillong to collaborations inspired by Indian mithai culture and handcrafted traditions, PUMA continues to reinterpret global streetwear through an authentically Indian lens. The Palermo Jamun Pack marks the next chapter in this evolving narrative - where heritage, nostalgia, and contemporary fashion seamlessly coexist. Note: The limited-edition PUMA x Superkicks Palermo Jamun Pack is now available across select PUMA stores, the PUMA website and app, Superkicks outlets, and its official online platform.

Green Century proposal charts path for Wolverine Worldwide's climate goals. Media contacts. Boston, May 13th, 2026 - Wolverine Worldwide, owner of footwear brands Merrell and Saucony, recently started disclosing its carbon emissions. Now, investors are calling on the company to take a bigger step. Shareholders voted last Thursday on a Green Century Capital Management (Green Century) proposal calling for Wolverine to adopt goals for reducing its air pollution. The proposal received 10.6% of votes cast. "Disclosing emissions is a starting but not end point," said Leslie Samuelrich, president of Green Century. " Without a reduction target, there's no guarantee that Wolverine's board or management will reduce emissions or the climate risk they face." This is the second consecutive year that Green Century has urged the footwear and apparel giant to create targets to mitigate the risks its recently reported emissions pose to the planet and company profits. The importance of taking action is rising with global warming. Climate change increased average temperatures across every U.S. county in 2025, and footwear and apparel companies are feeling the heat. The Apparel Impact Institute projects that the fashion industry is racing toward a 34% drop in profits by 2030 unless companies cut emissions. Fashioning industry progress As fashion trends speed up, the industry's climate footprint grows just as rapidly. Industry-wide emissions grew 7.5% in 2023, the first year-over-year increase since tracking began in 2019. By 2030, the sector's climate emissions are projected to rise another 55%. This projection is partly due to fast-fashion companies massively scaling their global production of clothes - and their byproduct, global-warming carbon. In response, more than 85% of leading fashion and apparel brands have announced public goals to reduce emissions, often during the production and processing of products responsible for the majority of total emissions. Wolverine's direct competitors Brooks, Crocs, Puma, and Deckers (the parent company of Hoka) are just a few of the brands with concrete written goals and plans to reduce their climate impact. Wolverine fails to lead the pack Despite Wolverine's marketing highlighting its sustainability mission of "sharing the simple power of being outside," it has yet to set a target to guide and measure its progress on preventing climate pollution. By failing to protect the nature its customers value, the company risks its reputation and appeal to the 80% of Americans who expect climate action from both the government and companies. Meanwhile, companies with climate targets are demonstrating progress and may see potential profits. Puma has reduced its supply chain emissions 22% since 2017, putting it on track to meet its 2030 target. Crocs has decreased the emissions from producing its popular Classic Clog 10% since 2021. Cutting product emissions by securing sustainable raw materials now helps companies tap into an associated 6% average increase in profit over five years. "Wolverine would serve its customers and investors well by trekking toward climate targets," said Green Century Shareholder Advocate Giovanna Eichner. "A publicly accountable goal would prove it's serious about pursuing the cost savings and emissions cuts its peers are already on the way to achieving."