Full-Time

Senior Manager

Strategy

Posted on 9/17/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

New York, NY, USA

Headquartered in NYC; flexible work options available.

Category
Project Management
Strategy Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • Background in strategy and/or consulting in digital and/or healthcare space
  • Experience with different digital channels (e.g., web, mobile, CRM, social media, search)
  • Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timelines
  • Strong analytical/logical thinking
  • Structured problem solving approach to address complex strategic/management issues
  • Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles)
  • Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups)
Responsibilities
  • Work closely with cross-functional agency team to drive strategic thinking and deliver effective strategies to clients
  • Design and conduct primary quantitative and qualitative research to generate customer insights to inform strategic recommendations and tactical execution
  • Design and execute data analysis and generate strategic insights based on results
  • Formulate strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy
  • Present findings to internal teams and clients
  • Manage analysts on project work and support their career development

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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