Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Position Summary
As Director, Communications Design you are responsible for designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on your clients and brands. In your role you are responsible for translating the communications strategy into the actionable idea platform (in collaboration with creative partners) that will deliver behavioral change at all connection points. Creating innovative connections that grow brands is a passion for you. You bring an expert knowledge of the US media and communications landscape and are well versed in opportunities impacting your client’s audience and category – from the next big platform to the biggest cultural shift coming your way. You are considered a connections expert amongst your peers & clients and when it comes to managing big projects you are a skilled & confident conductor of stakeholders of all levels. Your experience allows you to think outside the box and develop new communication ideas that allow audiences to engage, interact and share experiences with others. You will collaborate with the Strategy team on the Connections Architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned, and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and collaborate with the Partnerships team in evaluating & selecting the right partners, and appropriate spends across the Communications Design blueprint.
Responsibilities
Client
- Oversee client education program around communications design relevant marketplace trends.
- Present the communications design idea and recommendation to the client in collaboration with Client Leadership, Strategy and Partnerships
- Oversee the day-to-day requirements and workflow of the client as it relates to Communications Design outputs, in consultation with Client Leads
Internal
- Responsible for the communications design brief deployment and relevant stakeholder engagement (Specialty Business Units, partnerships, partner agencies, media)
- Lead ideation sessions and curate outcomes
- Responsible for the development of the communications idea all connections will help unlock
- Responsible for effective design of communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid (OESP) for your clients. Within the team, responsible for ensuring communications plans move far beyond paid, and are unified by a clear idea and communications behavior/s
- Responsible for analytics strategy per brief and the integration of MBI input
Commercial
- Responsible for integration of Specialty Business Units activities within every relevant brief, in line with business goals
- Responsible for implementation of communications design deliverables as part of client business development & growth strategy
New Business
- Responsible for the production of best in class communications design outcomes on assigned pitches
Required Skills & Experience
- Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Ability to delegate and oversee direct reports
- Proven ability to develop and maintain strong professional relationships with senior clients, colleagues, and vendors Strong time management and organizational skills
- Experience/involvement in new business planning and strong presentations skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint etc.)
Desired Skills & Experience
- 8+ years relevant experience with 4+ years of experience managing or developing staff
- Category or audience experience as relevant per assignment
- Proven problem-solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]
Salary Range
$130,000—$150,000 USD