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Full-Time

Director – Content Strategy

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Expert

United States + 1 more

Category
Content Strategy
Content & Writing
Requirements
  • Bachelor's degree or equivalent experience is required.
  • 10+ years experience, 5 years in content strategy or digital merchandising.
  • QSR experience
  • A portfolio of relevant work: It should showcase your experience in digital content strategy development, testing and measurement
  • Strategic thinking, research methodology, and analytical skills
  • Experience with how content, design, and experience work together
  • Experience translating data into strategic recommendations
  • The ability to execute, organize, and defend the work
  • Strong writing and presentation skills
  • Is a team player and master collaborator
Responsibilities
  • You will lead the content strategy for all interior and exterior digital signage for Wendy's.
  • You'll develop digital content strategies that direct more relevant and effective customer experiences.
  • You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement.
  • You will strive toward continuous improvement and impact.
  • Work closely with finance to monitor and analyze sales to identify content enhancement opportunities.
  • Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell).
  • Develop and measure A/B test scenarios to constantly learn.
  • Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy.
  • Manage digital signage and merchandising blocking charts.
  • Attend digital signage and merchandising delivery calls.
  • Review and approve digital signage and merchandising creative.
  • Responsible for content accuracy.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.