Full-Time

Director – Content Strategy

Posted on 8/26/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

Cincinnati, OH, USA

Hybrid role requiring three days in-office each week.

Category
Content Strategy
Content & Writing
Required Skills
Data Analysis
Requirements
  • Bachelor's degree or equivalent experience is required.
  • 10+ years experience, 5 years in content strategy or digital merchandising.
  • QSR experience
  • A portfolio of relevant work: It should showcase your experience in digital content strategy development, testing and measurement
  • Strategic thinking, research methodology, and analytical skills
  • Experience with how content, design, and experience work together
  • Experience translating data into strategic recommendations
  • The ability to execute, organize, and defend the work
  • Strong writing and presentation skills
  • Is a team player and master collaborator
Responsibilities
  • You will lead the content strategy for all interior and exterior digital signage for Wendy's.
  • You'll develop digital content strategies that direct more relevant and effective customer experiences.
  • You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement.
  • You will strive toward continuous improvement and impact.
  • Work closely with finance to monitor and analyze sales to identify content enhancement opportunities.
  • Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell).
  • Develop and measure A/B test scenarios to constantly learn.
  • Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy.
  • Manage digital signage and merchandising blocking charts.
  • Attend digital signage and merchandising delivery calls.
  • Review and approve digital signage and merchandising creative.
  • Responsible for content accuracy.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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