Product Marketing Manager
Posted on 3/21/2024
dbt Labs

201-500 employees

Empowers data practitioners with transformation framework and cloud-based
Company Overview
dbt Labs is a pioneering company in the field of analytics engineering, empowering data practitioners with a robust data transformation framework, dbt, used by over 20,000 companies for efficient analytics workflows. The company's cloud-based platform, dbt Cloud, supports over 3,000 customers, offering a centralized development experience that ensures safe deployment, monitoring, and investigation of code. With a focus on fostering a culture of collaboration and transparency, dbt Labs offers a scalable data management platform that promotes team unification, process standardization, and efficient onboarding of new data developers, while maintaining rigorous governance and control of analytics code.
Data & Analytics

Company Stage

Series D

Total Funding

$293.7M

Founded

2016

Headquarters

Philadelphia, Pennsylvania

Growth & Insights
Headcount

6 month growth

11%

1 year growth

1%

2 year growth

76%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
Data Analysis
CategoriesNew
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 7-9 years of experience in product marketing, preferably within the data analytics domain.
  • Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
  • Exceptional written and verbal communication skills, with a talent for storytelling.
  • Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
  • Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.
Responsibilities
  • Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt Cloud’s various development environments that simplify and streamline data workflows.
  • Drive the go-to-market strategy for the dbt Semantic Layer product, working closely with product management and product marketing to identify target buyer personas, challenges, and opportunities.
  • Craft compelling messaging and positioning and continuously optimize to ensure it resonates with prospects and existing customers.
  • Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement docs for your area of subject matter expertise.
  • Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.
  • Create and maintain internal sales tools like playbooks and competitive battle cards that reflect a high degree of customer understanding and empathy
  • Work with Acquisition Marketing and Revenue Marketing teams to ensure strategic narrative and product messaging is being delivered consistently at every touchpoint
  • Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.