As a Product Marketing Manager at dbt Labs, you will play a pivotal role in shaping the market perception of dbt Cloud and driving awareness of the value it delivers for enterprise customers. Specifically, we are looking for people who understand the benefits of metrics consistency and empowering unique personas from across the organization to participate in the data and analytics process. This isn’t one of those PMM roles where you just take orders from the product team. If you like driving strategy, working collaboratively, and building something truly transformative within the data and analytics space, then this role is for you. This position reports to the director of product marketing.

What you’ll do:

• Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt Cloud’s various development environments that simplify and streamline data workflows.
• Drive the go-to-market strategy for the dbt Semantic Layer product, working closely with product management and product marketing to identify target buyer personas, challenges, and opportunities.
• Craft compelling messaging and positioning and continuously optimize to ensure it resonates with prospects and existing customers.
• Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement docs for your area of subject matter expertise.
• Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.
• Create and maintain internal sales tools like playbooks and competitive battle cards that reflect a high degree of customer understanding and empathy
• Work with Acquisition Marketing and Revenue Marketing teams to ensure strategic narrative and product messaging is being delivered consistently at every touchpoint
• Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

You’re a good fit if you have:

• 7-9 years of experience in product marketing, preferably within the data analytics domain.
• A proven track record of developing and executing successful marketing campaigns for technology products.
• Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
• Exceptional written and verbal communication skills, with a talent for storytelling.
• Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
• Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.

You’ll have an edge if you have:

• Prior experience working at an analytics, BI, Semantic Layer, and/or open source software company
• Familiarity with the analytics stack, and a strong grasp of market complexities within
• Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist

Compensation & Benefits:

• Salary: $170,000 - $200,000 
• Equity Stake
• Benefits - dbt Labs offers:
  • Unlimited vacation (and yes, we use it!)
  • Excellent healthcare
  • Paid Parental Leave
  • Wellness stipend
  • Home office stipend, and more! 

What to expect in the hiring process (all interviews will be conducted via Zoom):

• Interview with a Talent Acquisition Partner to align on the role and the skills and experiences we mutually value
• Interview with Hiring Manager
• Team Interviews (1:1s) with members of the Marketing and Product teams