Full-Time

VP – Go-To-Market & Brand Strategy

Posted on 4/19/2024

Morning Brew

201-500 employees

Delivers business news via email and podcasts

AI & Machine Learning

Senior, Expert

New York, NY, USA

Required Skills

Sales

Communications

Branding/Brand Strategy

Marketing

Requirements

10 years experience at a digital publisher or agency with direct knowledge of and experience with sales and marketing organizations
Strong communication skills with the ability to distill complex things into easily digestible information
Passion for Morning Brew’s editorial brands
Deep experience across sales categories and multiplatform editorial teams
Incredibly organized with the ability to project manage and produce your own work and collaborate across teams clearly and confidently
A client-focused strategic thinker who anticipates questions and provides solutions with the ability to quickly adapt to client needs, changing budgets, and deadlines
A contributor who can own their own projects while managing and implementing workflows and processes
Insight into the current media landscape including packages, pricing and innovative sponsorships
Understanding of data, insights, measurement, and consumer behavior

Responsibilities

Own Morning Brew’s GTM end-to-end including our general presentation, media kits, B2B event strategy, and PR
Be the voice of our content teams in the revenue org and help sellers translate our editorial strategy into marketing materials
Serve as a liaison between revenue, content, edit, product, and growth to communicate our most compelling attributes to external partners
Help Morning Brew’s revenue organization articulate our unique value proposition to increase spend from current clients and create net new partnerships
Run trainings with the revenue org on how to speak about Morning Brew, our editorial products, and our ad products
Work with executive leadership to bring to market new ad products and editorial initiatives
Be active and connected in the media market making sure our team content, social, and sales teams are activated in the right places
Lead brainstorm of proactive initiatives that align with company goals and priorities as well as sales category specific ideas
Work with Data and Insights to tell the Morning Brew story and illustrate the value of our ad products

OVERVIEW

Morning Brew is seeking a VP of Go-To-Market / Brand Strategy to join our revenue organization. The VP will oversee and guide the work of the GTM team and report to the Chief Commercial Officer.

For this role, we have a strong preference for employees who can work from our Morning Brew HQ in NYC.

HERE’S WHAT YOU’LL BE WORKING ON

- Own Morning Brew’s GTM end-to-end including our general presentation, media kits, B2B event strategy, and PR.

- Be the voice of our content teams in the revenue org and help sellers translate our editorial strategy into marketing materials

- Serve as a liaison between revenue, content, edit, product, and growth to communicate our most compelling attributes to external partners

- Help Morning Brew’s revenue organization articulate our unique value proposition to increase spend from current clients and create net new partnerships.

- Run trainings with the revenue org on how to speak about Morning Brew, our editorial products, and our ad products

- Work with executive leadership to bring to market new ad products and editorial initiatives.

- Be active and connected in the media market making sure our team content, social, and sales teams are activated in the right places.

- Lead brainstorm of proactive initiatives that align with company goals and priorities as well as sales category specific ideas.

- Work with Data and Insights to tell the Morning Brew story and illustrate the value of our ad products

QUALIFICATIONS

- 10 experience at a digital publisher or agency with direct knowledge of and experience with sales and marketing organizations

- Strong communication skills with the ability to distill complex things into easily digestible information

- Passion for Morning Brew’s editorial brands

- Deep experience across sales categories and multiplatform editorial teams

- Incredibly organized with the ability to project manage and produce your own work and collaborate across teams clearly and confidently

- A client-focused strategic thinker who anticipates questions and provides solutions with the ability to quickly adapt to client needs, changing budgets, and deadlines

- A contributor who can own their own projects while managing and implementing workflows and processes

- Insight into the current media landscape including packages, pricing and innovative sponsorships

- Understanding of data, insights, measurement, and consumer behavior

COMPENSATION $200,000-240,000 DOE *Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.

Morning Brew

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Morning Brew's main product is a daily email newsletter delivering business news to over 4 million readers, supported by podcasts and additional newsletters. The main technologies used include email delivery systems, podcast production, and content curation for business topics.

Company Stage

M&A

Total Funding

$750K

Headquarters

New York, New York

Founded

2015

Growth & Insights

Headcount

6 month growth

↑ 6%

1 year growth

↑ 9%

2 year growth

↓ -5%

Benefits

Unlimited sick and vacation time: And by “unlimited,” we mean absolutely unlimited.

Remote-work friendly: Work from home, work from the office, work from the moon — you decide.

401(k) employer match: We want to help you prepare for the future, now.

Premium healthcare plans: Your health matters!

Work from home stipends: Upgrade your home office on us.

Annual learning credit: Want to learn something new? We'll pay for it.