Full-Time

Senior Public Relations Manager

Posted on 9/4/2024

DataCamp

DataCamp

1,001-5,000 employees

Online platform for data science education

Data & Analytics
Education

Compensation Overview

$130k - $160kAnnually

+ Equity + Unlimited PTO + 401K + Insurance

Senior

United States

Category
PR & Communications
Growth & Marketing
Required Skills
Data Science
Marketing
Requirements
  • 5+ years of experience in PR, preferably in tech, edtech, or SaaS industries.
  • Proven track record of successful PR campaigns and media placements.
  • Excellent writing and verbal communication skills.
  • Strong strategic thinking and analytical skills to develop data-driven PR strategies.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Experience working with international media and understanding global PR trends is a plus.
Responsibilities
  • Develop and implement comprehensive PR strategies aligned with DataCamp's business goals.
  • Manage media relations, including pitching stories, responding to inquiries, and building relationships with key journalists and influencers in tech, education, and data science.
  • Craft compelling narratives around DataCamp's products, mission, and impact on data and AI literacy.
  • Coordinate with internal teams to identify and create newsworthy content and thought leadership opportunities.
  • Plan and execute PR campaigns for product launches, partnerships, and company milestones.
  • Monitor, analyze, and report on PR performance metrics.
  • Collaborate with product marketing and social media teams to ensure consistent messaging across all channels.

DataCamp is an online learning platform focused on teaching data science skills to individuals and businesses. It offers a variety of courses and learning paths that cover topics such as data analysis, machine learning, and statistics, using popular programming languages and tools like R, Python, and SQL. Users can learn at their own pace through video tutorials and coding challenges, which are accessible from any web browser. For businesses, DataCamp provides customized plans to help employees improve their data skills, addressing the increasing need for data literacy in the workforce. The platform operates on a subscription model, allowing users to start learning for free but requiring a paid subscription for full access to all courses and features. DataCamp stands out from competitors by specifically targeting the data science niche and offering a comprehensive suite of resources tailored to both individual learners and organizations.

Company Stage

Seed

Total Funding

$30.3M

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for data literacy boosts DataCamp's business and individual user base.
  • Partnerships with Alteryx and Women in Data expand DataCamp's reach and influence.
  • New AI models present opportunities for specialized course development.

What critics are saying

  • Competition from AI models like Mistral's Codestral Mamba may divert potential users.
  • Partnership with Alteryx could lead to conflicts of interest or dependencies.
  • DISH Network lawsuit poses financial and reputational risks for DataCamp.

What makes DataCamp unique

  • DataCamp offers interactive, expert-led courses in data science and AI.
  • The platform provides tailored business solutions for scalable employee training.
  • DataCamp's partnerships enhance its course offerings and social impact.

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Benefits

Competitive salary

Stock options

Generous healthcare benefits

Fully paid parental leave

Personal development budget

Personal office equipment budget

International company trips and trainings

Free lunch and healthy snacks

INACTIVE