Securitize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder’s liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 500,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform.

We are a well-funded global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, Miami, Los Angeles, Las Vegas, Austin, and San Francisco. We’re backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase.

We are seeking an experienced and talented Engagement Marketing Specialist to join our team. As an Engagement Marketing Specialist, you will be responsible for owning the ideation, strategy, execution, and tracking of one email per week to our most sophisticated and engaged base. The ideal candidate should have financial knowledge and writing experience with the ability to craft crisp, concise consumer-facing copy that drives deep funnel engagement with our products. In addition, you will work hand-in-hand with the Director of Engagement to strategize and coordinate Securitize’s engagement efforts, continually monitor and analyze the Securitize customer base, and create and execute engagement initiatives, including reward and referral programs and segmented, personalized sales outreach.

Role Responsibilities:

• Own the ideation, strategy, execution, and tracking of one email per week to our most sophisticated and engaged base, with financial knowledge and writing experience.
• Craft crisp, concise consumer-facing copy that drives deep funnel engagement with our products.
• Work hand-in-hand with the Director of Engagement to strategize and coordinate Securitize’s engagement efforts, leveraging a data-driven approach to improve the customer experience.
• Continually monitor and analyze the Securitize customer base looking for opportunities to test in marketing campaigns to sell, upsell, or re-engage.
• Own the ideation, strategy, execution, and tracking of the engagement initiatives you roll out, from reward and referral programs to segmented, personalized sales outreach.
• Create concise segmentation for our UHNW audience.
• Own the email content calendar shared both monthly and weekly with the marketing team.
• Create weekly, monthly, and seasonal reporting analyzing the email/engagement success metrics + own analysis of reporting/attribution and KPIs in collaboration with data scientist.
• Present and deliver KPIs, corresponding analysis and go-forward recommendations to leadership & cross-functional teams.
• Ability to take ownership to bring your (and the firms) vision, ideas, and recommendations to life, owning every aspect of the execution of initiatives like email flows from start to finish.
• Proactively self-manage a heavy workload in a busy, often-changing environment.
• Previous experience with Hubspot, Marketo, or similar marketing tools required.

Qualifications:

• Bachelor’s degree in marketing, Business, or related field.
• 3+ years of experience in engagement marketing, email marketing, or related field.
• Financial knowledge and writing experience required.
• Previous experience with Hubspot, Marketo, or similar marketing tools required.
• Strong communication, writing, and analytical skills.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
• Strong attention to detail, highly organized, and able to manage multiple projects simultaneously.
• Proven track record of success in creating and executing engaging marketing campaigns that drive results.
• Comfortable working with data and drawing insights to inform decisions.

Looking for a great company to work for? Join our rapidly growing team and enjoy a number of exciting benefits! As an employee, you’ll enjoy:

• Unlimited Paid Time Off to ensure a healthy work-life balance.
• A generous Bonus program to reward your hard work and dedication.
• Company grant options to share in the company’s success and growth.
• The freedom of a Remote work environment, allowing you to work from anywhere while still being part of a dynamic team.
• Company-paid Professional Development opportunities to help you grow and achieve your career goals.
• Comprehensive 100% Medical/Dental/Vision Insurance coverage to keep you and your family healthy and happy.
• A 401 (K) Retirement Plan to help you plan for a secure financial future.

Candidates must be located in one of our main Remote Hub locations: US Based: Miami, FL; New York-Metro; Austin, TX; Los Angeles & Bay Area, CA

Global: Tel Aviv, Israel; Buenos Aires, Argentina; Tokyo, Japan, Madrid, Spain.