Client Engagement Lead
Updated on 11/30/2023
Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics
Company Stage
Later Stage VC
Total Funding
N/A
Founded
2007
Headquarters
New York, New York
Growth & Insights
Headcount
6 month growth
↓ -12%1 year growth
↓ -8%2 year growth
↓ -8%Locations
United Kingdom
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Asana
Data Analysis
Management
CategoriesNew
Product
Requirements
- Strategic Partner
- Project Management
- Effective communicator
- Relationship building
- Experience with major ad serving providers and/or social and search platforms
- Experience working with web analytics such as GA or Adobe
- Experience in using MediaOcean Prisma
- Exemplary Ad Ops and/or Media Ops experience and ready to grow
Responsibilities
- Serve as the strategic advisor for clients on multichannel campaign planning, measurement and execution.
- Guide the Global Capabilities Centre (GCC) Ops team to align campaign setup and activation with client's strategic goals and expectations.
- Reporting to and updating GCC Head of Ad Operations EMEA (and Global Leads where applicable per client).
- Facilitate training sessions focused on enhancing strategic account management, KINESSO standards and client operational KPI requirements.
- Responsible for delivering strategic insights during QBRs, highlighting opportunities for client growth, GCC performance and partnership expansion.
- Build a trusted partnership with client and agency teams, plus our GCCI Hub Engagement team for quality handoff setup for success.
- Collaborate with multiple teams (planning/buying, AdOps, MediaOps, Programmatic, Social and Search etc), providing strategic oversight and client-focused solutions to ensure campaigns are executed effectively and to industry-beating data governance standards.
- Coordinate with the client GCCI Hub team to ensure that campaign activation aligns with Client Engagement strategies and objectives. Monitor resourcing and KPIs.
- Support Reporting team to deliver client reports and dashboards to set data quality standards.
- Work with the GCC Head of Ad Operations EMEA to develop strong client management solutions, projects and align on regional/Global processes, tools and support.
- Creation and upkeep of client Operations process playbook. Precise, accurate documentation. Use for market training and always keep updated.
- Coordinate directly with planners, creative agencies and/or publishers to ensure correct briefing, measurement and troubleshoot issues as aligned with Ops strategy.
- Contribute to Dynamic creative processes and deployment working with our DCO Director.
- Work with multiple ad tech, ad servers and 3rd party brand safety vendors. Building relationships and fostering collaboration and training opportunities.
- Champion client-centric best practices aligned with KINESSO standards to reinforce KINESSO’S reputation as a leader in client engagement excellence and operations.
- Advocate for the strategic use of tools and platforms (such as KINESSO Taxonomies, Asana, Happyfox etc) to enhance client data governance and project management.
- Either through fixed education sessions or at client request, provide snapshot updates of current industry trends and best practise aligned to client needs and growth pipeline.
Desired Qualifications
- Experience with major ad serving providers and/or social and search platforms
- Experience working with web analytics such as GA or Adobe
- Experience in using MediaOcean Prisma
- Exemplary Ad Ops and/or Media Ops experience and ready to grow