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Full-Time

Client Engagement Lead

Posted on 11/1/2023

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Mid, Senior

London, UK

Category
Management Consulting
Strategy Consulting
Consulting
Required Skills
Management
Asana
Data Analysis
Requirements
  • Strategic Partner
  • Project Management
  • Effective communicator
  • Relationship building
  • Experience with major ad serving providers and/or social and search platforms
  • Experience with web analytics such as GA or Adobe
  • Experience using MediaOcean Prisma
  • Exemplary Ad Ops and/or Media Ops experience
Responsibilities
  • Serve as the strategic advisor for clients on multichannel campaign planning, measurement and execution
  • Guide the Global Capabilities Centre (GCC) Ops team to align campaign setup and activation with client's strategic goals and expectations
  • Facilitate training sessions focused on enhancing strategic account management, KINESSO standards, and client operational KPI requirements
  • Responsible for delivering strategic insights during QBRs, highlighting opportunities for client growth, GCC performance, and partnership expansion
  • Build a trusted partnership with client and agency teams, plus our GCCI Hub Engagement team for quality handoff setup for success
  • Collaborate with multiple teams (planning/buying, AdOps, MediaOps, Programmatic, Social and Search etc), providing strategic oversight and client-focused solutions to ensure campaigns are executed effectively and to industry-beating data governance standards
  • Coordinate with the client GCCI Hub team to ensure that campaign activation aligns with Client Engagement strategies and objectives
  • Support Reporting team to deliver client reports and dashboards to set data quality standards
  • Work with the GCC Head of Ad Operations EMEA to develop strong client management solutions, projects, and align on regional/Global processes, tools, and support
  • Creation and upkeep of client Operations process playbook. Precise, accurate documentation. Use for market training and always keep updated
  • Coordinate directly with planners, creative agencies, and/or publishers to ensure correct briefing, measurement, and troubleshoot issues as aligned with Ops strategy
  • Contribute to Dynamic creative processes and deployment working with our DCO Director
  • Work with multiple ad tech, ad servers, and 3rd party brand safety vendors. Building relationships and fostering collaboration and training opportunities
  • Champion client-centric best practices aligned with KINESSO standards to reinforce KINESSO’S reputation as a leader in client engagement excellence and operations
  • Advocate for the strategic use of tools and platforms (such as KINESSO Taxonomies, Asana, Happyfox etc) to enhance client data governance and project management
  • Either through fixed education sessions or at client request, provide snapshot updates of current industry trends and best practice aligned to client needs and growth pipeline

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

INACTIVE