Senior Conversion Rate Optimization
Cro, Manager
Posted on 3/7/2024
INACTIVE
TravelPerk

1,001-5,000 employees

Next-generation platform for efficient business travel management.
Company Overview
TravelPerk stands out as a leading business travel platform due to its comprehensive all-in-one system that balances the freedom of travelers with the control required by companies, saving time, money, and hassle. The company's competitive edge lies in its vast travel inventory, robust management features, 24/7 customer support, and advanced technology, all of which are designed with a consumer-grade aesthetic. Backed by investors who have supported tech giants like Zalando, Slack, and Twitter, TravelPerk is reshaping business travel with a comprehensive end-to-end solution.

Company Stage

Series D

Total Funding

$766.7M

Founded

2015

Headquarters

Barcelona, Spain

Growth & Insights
Headcount

6 month growth

13%

1 year growth

19%

2 year growth

100%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Data Analysis
Data & Analytics
Responsibilities
  • Regularly perform in-depth analysis of website and user data to pinpoint areas with suboptimal conversion rates.
  • Conduct user research, administer surveys, and execute usability tests to gain insights into visitor behavior and preferences.
  • Take full ownership of testing and experimentation efforts, including planning and executing A/B tests, split tests, and multivariate tests aimed at optimizing various elements of the website.
  • Collaborate with cross-functional teams to ensure alignment of keywords and engaging, relevant, and persuasive content, optimizing copywriting, imagery, and multimedia elements to drive conversions.
  • Collaborate with the Paid Marketing team to ensure alignment of keywords and optimize landing pages to align with specific marketing campaigns and objectives.
  • Ensure that all CRO efforts adhere to legal and ethical standards, with a particular focus on data privacy and user consent.
  • Regularly provide reports on the progress of CRO initiatives, including KPIs and return on investment.
  • Continuously monitor website performance and track changes in conversion rates over time.
  • Share industry insights and keep the team informed about best practices in CRO, user experience (UX), and web design.
  • Demonstrate expertise in selecting the most efficient CRO tools and analytics platforms to gather data and insights.