Full-Time

Growth Marketing Lead

Posted on 7/29/2024

Metaplane

Metaplane

11-50 employees

Monitors data quality and observability

Data & Analytics
Enterprise Software

Senior

Remote in USA

Company is fully remote.

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Requirements
  • You have at least 5-9 years of demand generation, growth marketing, or marketing programs experience, ideally in B2B SaaS.
  • Bonus points if you have experience with a product-led growth model.
  • You're a self-starter and thrive in an environment with tons of autonomy.
  • You're experiment-driven, and enjoy trying out new things to either reach new audiences or improve a campaign you've launched in the past.
  • You have a proven track record at driving meaningful results at the top- and middle of the funnel, without sacrificing customer experience.
  • You have experience working across multiple acquisition channels, with deep mastery in 2-3 areas currently.
  • You’re experienced in playing the role of project/program manager and can juggle multiple projects.
  • You have excellent interpersonal skills and enjoy working with others.
Responsibilities
  • Set our channel strategy and plan campaigns that help us grow awareness and fill our sales pipeline.
  • Own, build, and grow email, ABM, SEO, and paid marketing channels.
  • Build out Metaplane’s paid media strategy and hire contractors or agencies to execute search and paid social advertising campaigns.
  • Hire contractors, agencies, and teammates as needed to hit growth goals.
  • Create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts.
  • Report on performance to Head of Marketing and senior leadership team.
  • Own our website performance.
  • Set up comprehensive referral tracking, create landing pages, follow SEO best practices, and run A/B tests to improve our website’s conversion rate.
  • Manage the marketing tech stack, add tools and make improvements as needed.

Metaplane focuses on data observability, which is essential for ensuring the accuracy and reliability of data within organizations. It serves clients who depend on data for their operations, such as those using data warehouses and business intelligence platforms. Metaplane's main service involves continuously monitoring data flows, tracking metrics, metadata, lineage, and logs. By employing anomaly detection models based on historical data, it identifies potential data issues early, allowing organizations to maintain trust in their data. This proactive monitoring helps prevent stakeholders from being the first to notice discrepancies. Metaplane operates on a subscription-based model, offering different pricing tiers based on the volume of data monitored and the complexity of the client's data environment. The goal of Metaplane is to help organizations maintain high data quality, enabling informed decision-making.

Company Stage

Series A

Total Funding

$21.6M

Headquarters

Boston, Massachusetts

Founded

2019

Growth & Insights
Headcount

6 month growth

5%

1 year growth

20%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for data observability tools boosts Metaplane's market potential.
  • Partnership with Snowflake increases Metaplane's credibility and enterprise client attraction.
  • AI-driven solutions position Metaplane as a leader in efficient data monitoring.

What critics are saying

  • Competition from Monte Carlo and Acceldata pressures Metaplane to innovate rapidly.
  • Rapid customer growth may strain resources and affect service quality.
  • Dependence on Snowflake's ecosystem poses risks if strategic changes occur.

What makes Metaplane unique

  • Metaplane offers end-to-end data observability, ensuring data quality and reliability.
  • The platform uses AI-driven anomaly detection for proactive data issue identification.
  • Metaplane's integration with Snowflake enhances its data observability capabilities.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Home Office Stipend

Paid Vacation

INACTIVE