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Full-Time

Growth Marketing Lead

Confirmed live in the last 24 hours

Metaplane

Metaplane

11-50 employees

Monitors data quality and observability

Data & Analytics
Enterprise Software
AI & Machine Learning

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Webflow
Sales
Hubspot
SEO
Marketing
Zapier
Requirements
  • You have at least 5-9 years of demand generation, growth marketing, or marketing programs experience, ideally in B2B SaaS. Bonus points if you have experience with a product-led growth model.
  • You're a self-starter and thrive in an environment with tons of autonomy.
  • You're experiment-driven, and enjoy trying out new things to either reach new audiences or improve a campaign you've launched in the past.
  • You have a proven track record at driving meaningful results at the top- and middle of the funnel, without sacrificing customer experience.
  • You have experience working across multiple acquisition channels, with deep mastery in 2-3 areas currently.
  • You’re experienced in playing the role of project/program manager and can juggle multiple projects.
  • You have excellent interpersonal skills and enjoy working with others.
Responsibilities
  • Set our channel strategy and plan campaigns that help us grow awareness and fill our sales pipeline. You’ll be straddling between Marketing, BD, and Sales often, sharing funnel metrics insights weekly. You’ll also collaborate with the Product team on in-product growth strategy and referral/affiliate strategy.
  • Own, build, and grow email, ABM, SEO, and paid marketing channels.
  • Build out Metaplane’s paid media strategy and hire contractors or agencies to execute search and paid social advertising campaigns.
  • Hire contractors, agencies, and teammates as needed to hit growth goals. You’ll start as a growth marketing team of one, which will increase to two in 2025.
  • Create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to Head of Marketing and senior leadership team.
  • Own our website performance. You’ll set up comprehensive referral tracking, create landing pages, follow SEO best practices, and run A/B tests to improve our website’s conversion rate.
  • You’ll manage the marketing tech stack, add tools and make improvements as needed. Current stack: Webflow, Zapier, HubSpot, Sigma, Notion, and Amplitude.

Metaplane focuses on data observability, which is essential for ensuring the accuracy and reliability of data within organizations. It serves clients who depend on data for their operations, such as those using data warehouses and business intelligence platforms. Metaplane's main service involves continuously monitoring data flows in a company's data stack, tracking metrics, metadata, lineage, and logs. By employing anomaly detection models based on historical data, it identifies potential data issues early, allowing organizations to maintain trust in their data. This proactive monitoring helps prevent stakeholders from being the first to notice discrepancies. Metaplane operates on a subscription-based model, offering different pricing tiers based on the volume of data monitored and the complexity of the client's data environment. The goal of Metaplane is to help organizations maintain high data quality, enabling informed decision-making.

Company Stage

Series A

Total Funding

$22.3M

Headquarters

Boston, Massachusetts

Founded

2019

Growth & Insights
Headcount

6 month growth

17%

1 year growth

78%

2 year growth

161%
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Simplify's Take

What believers are saying

  • Significant funding from prominent investors like Snowflake Ventures and Khosla Ventures indicates strong financial backing and growth potential.
  • The introduction of CI/CD tools and a public API demonstrates Metaplane's commitment to innovation and addressing the evolving needs of data teams.
  • A rapidly growing customer base, including high-profile clients like Bose and Klaviyo, showcases the platform's effectiveness and market acceptance.

What critics are saying

  • The competitive landscape in data observability is intense, with well-funded players like Monte Carlo and Observe posing significant challenges.
  • Dependence on integration with platforms like Snowflake could limit flexibility and make Metaplane vulnerable to changes in those platforms.

What makes Metaplane unique

  • Metaplane's focus on continuous monitoring and anomaly detection within the data stack sets it apart from competitors who may not offer real-time insights.
  • The company's strong integration with Snowflake Data Cloud and investment from Snowflake Ventures enhances its credibility and market positioning.
  • Metaplane's proactive approach to data quality, using AI-driven models to identify issues before they become significant, provides a unique value proposition.