Full-Time

Director – Freemium Growth Marketing & Acquisition

Gen Digital

Gen Digital

1,001-5,000 employees

Develops subscription-based cybersecurity and privacy software

Compensation Overview

$200k - $230k/yr

New York, NY, USA

Hybrid

Three days on-site per week required.

Category
Growth & Marketing (1)
Required Skills
Market Research
Graphic Design

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Requirements
  • 15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results.
  • Experience running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization.
  • Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and investment prioritization.
  • Experience managing significant acquisition budgets with disciplined, data-driven decision making across in-quarter and annual horizons.
  • Deep understanding of free to paid, trial to paid, and direct purchase models and how they affect customer acquisition cost, acquisition effectiveness, conversion, and long-term customer value.
  • Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns.
  • Experience building campaigns and creative strategies, including creative production, evaluation, and guidance.
  • Experience owning product copy, visuals, and channel-specific descriptions as part of the acquisition toolkit.
  • Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership.
  • Experience with marketing mix modeling and attribution tools.
  • A track record of designing, running, and scaling acquisition experiments.
  • Ability to influence and align teams without direct authority.
  • Curiosity about artificial intelligence and a track record of using it to improve the work.
Responsibilities
  • Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix guidance, and testing priorities.
  • Lead the briefing process for the media team by translating business priorities into goals, audience direction, messaging, and performance expectations.
  • Define acquisition priorities across the portfolio, including how to leverage each brand and acquire and monetize through free installs, trials, and direct paid products.
  • Lead go-to-market planning and execution for product feature launches, product updates, and associated campaigns, including positioning, messaging, channel approach, asset briefing, and launch coordination.
  • Maintain and optimize evergreen product and brand messages that drive brand metrics and acquisition across channels.
  • Define target audiences and messaging for each initiative and ensure consistent execution across paid, owned, and earned channels.
  • Drive creative updates in sync with product and seasonal cycles so assets stay fresh and perform well.
  • Own briefing with the creative agency by using insights, data, product information, and competitive information to set objectives and creative strategies.
  • Review creative and provide guidance for optimization, simplification, and consistency.
  • Own acquisition strategy for the Freemium portfolio’s current product lines across paid, earned, and owned channels, connecting channel roles, funnel stages, and investment decisions into a coherent full-funnel approach.
  • Make strategic decisions on audience segmentation, channel mix, and the levers that drive demand and conversion while balancing customer growth and revenue goals.
  • Drive testing to optimize the acquisition mix across direct purchase, free installs, and trials.
  • Identify performance gaps and proactively reallocate focus and investment to close them.
  • Partner with Brand and Product to ensure in-market positioning supports acquisition and conversion.
  • Monitor competitors and market dynamics to inform channel investment and differentiation decisions.
  • Develop and maintain acquisition strategies for each key geography, reflecting local market maturity, competitive dynamics, and demand patterns.
  • Partner with regional leaders to translate global strategies into locally relevant execution and bring regional insight back into global planning.
  • Sequence and prioritize geo-level acquisition investments based on opportunity size and resource availability.
  • Keep product messaging and assets accurate, current, and effective across product visuals, product copy, app store descriptions, partner assets, and web product pages.
  • Review and refresh assets based on product updates, performance data, and competitive changes.
  • Ensure product descriptions, feature messaging, and acquisition-facing content are optimized, consistent, and current across geographies and channels.
  • Identify, create, and optimize key product assets, including key visuals, video and static assets, and messaging, and share them with marketing partners.
  • Ensure the website accurately promotes products as new features are released and legacy products are sunset.
  • Track cross-channel funnel performance and identify where acquisition is working, where it is not, and what actions are needed.
  • Work with media, conversion rate optimization, analytics, and retention teams to connect acquisition strategy to overall funnel health and long-term customer value.
  • Partner with customer success management to ensure acquisition strategies support monetization and work harmoniously across acquisition, monetization, and retention.
  • Design and evaluate acquisition tests across channels, formats, and geographies and decide what to scale.
  • Deliver regular performance updates to leadership that communicate risks, opportunities, and recommended actions.
  • Use artificial intelligence tools to improve results and team efficiency.
  • Manage and develop a team of 2–3 acquisition and go-to-market professionals across global and regional markets.
  • Lead peers in a highly matrixed organization to achieve goals.
  • Partner with Media, Brand, Product Marketing, Analytics, and customer success management teams.
Desired Qualifications
  • Experience in a subscription, online, or mobile business is a strong plus.

GenDigital provides cybersecurity and digital privacy software aimed at individual consumers. Its offerings include antivirus software, VPNs, and identity theft protection, all delivered via a subscription model that provides ongoing access and updates. The products run on users’ devices and, for privacy tools like VPNs, encrypt internet traffic to guard online activity; antivirus software detects and blocks malware, while identity protection monitors personal data and alerts users to potential threats. GenDigital differentiates itself by focusing on the consumer market with a broad suite of privacy and security tools that are continually updated under a recurring subscription, helping users maintain control of their digital lives. Its main goal is to help people navigate the online world securely and privately while protecting their personal information.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Tempe, Arizona

Founded

1982

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q1 fiscal 2027 revenue rose 11% to $1.34 billion, and paid customers hit 81 million.
  • Gen raised fiscal 2027 guidance on August 6, 2026, expecting $5.375 billion to $5.475 billion revenue.
  • Trust-Based Solutions grew 24% revenue, while Engine Marketplace crossed a $500 million annual run rate.

What critics are saying

  • Columbia University patent litigation still threatens Gen after the Federal Circuit remanded damages issues in 2026.
  • Engine Marketplace’s lower-margin revenue-sharing mix can compress Gen’s 82% gross margin during 2027.
  • Consumer trust erosion from a major breach or false-positive scandal would cripple subscription retention.

What makes Gen Digital unique

  • Gen unifies Norton, Avast, LifeLock, and MoneyLion under one consumer-security platform.
  • Fearless Planet Index uses Gen Threat Labs telemetry across 245 countries, launched August 3, 2026.
  • Norton 360 bundles identity, VPN, scam detection, and financial protection into higher-tier memberships.

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Benefits

Health Insurance

Disability Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

26%

1 year growth

26%

2 year growth

26%
IT Security News
Sep 3rd, 2026
Avast Antivirus zero-day poc lets attackers dump SAM database and gain SYSTEM shell.

Avast Antivirus zero-day poc lets attackers dump SAM database and gain SYSTEM shell. 2026-09-03 13:09 A public proof-of-concept (PoC) repository has revealed a local privilege escalation zero-day vulnerability in GenDigital's Avast Antivirus. This vulnerability allows an attacker to dump the Windows Security Account Manager (SAM) database and launch a shell running as NT AUTHORITY\SYSTEM. The researcher behind the repository, known as MSNightmare, claims that the issue affects fully patched installations [...] Read the original article: Researchers have released a proof of concept (PoC) exploit for a critical privilege escalation vulnerability affecting Microsoft Windows. This vulnerability, CVE-2024-43452, allows attackers to gain elevated privileges on a compromised system, potentially leading to unchecked access to sensitive data and critical system resources. Vulnerability Details The Windows Registry database stores... Security Products & Services January 6, 2025 A newly disclosed zero-day vulnerability dubbed "RoguePlanet" is affecting Microsoft Defender, allowing attackers to escalate privileges and obtain full SYSTEM-level access on vulnerable Windows machines. A security researcher recently published the issue under the alias "MSNightmare," who released a proof-of-concept (PoC) exploit on GitHub. The vulnerability appears to affect both... June 10, 2026 A proof-of-concept exploit has been released for CVE-2025-32463, a critical local privilege escalation vulnerability affecting the Sudo binary that allows attackers to gain root access on Linux systems. The flaw was discovered by security researcher Rich Mirch and has garnered significant attention from the cybersecurity community. Critical Vulnerability in Sudo... October 6, 2025

SystemTek
Aug 17th, 2026
Gen Digital CCleaner link following local privilege escalation vulnerability (CVE-2026-12410).

Gen Digital CCleaner link following local privilege escalation vulnerability (CVE-2026-12410). Computer Security This vulnerability allows local attackers to escalate privileges on affected installations of Gen Digital CCleaner. An attacker must first obtain the ability to execute low-privileged code on the target system in order to exploit this vulnerability. The specific flaw exists within the Uninstaller functionality. By creating a junction, an attacker can abuse the service to delete arbitrary files. An attacker can leverage this vulnerability to escalate privileges and execute arbitrary code in the context of SYSTEM. Gen Digital has issued an update to correct this vulnerability. More details can be found at: https://www.cve.org/CVERecord?id=CVE-2026-12410 I am one of the editors here at www.systemtek.co.uk I am a UK based technology professional, with an interest in computer security and telecoms. Loading...

Yahoo Finance
Aug 13th, 2026
Gen Digital delivers 11% revenue growth as paid customers surpass 80M

Gen Digital reported strong first-quarter results for fiscal year 2027, exceeding guidance across key metrics. The cybersecurity company posted 11% growth in both bookings and revenue, whilst non-GAAP earnings per share grew 19%. The company's paid customer base surpassed 80 million, marking the 11th consecutive quarter of sequential growth. This performance reinforced management's confidence in their fiscal 2027 guidance, which calls for 8-10% revenue growth and mid-teens EPS growth. CEO Vincent Pilette emphasised Gen Digital's unified platform approach, with two business segments working together to help customers navigate an increasingly complex digital landscape. The results demonstrate the company's continued momentum in attracting and retaining paid subscribers. All growth rates were adjusted to exclude an extra fiscal week in the prior-year quarter and to include MoneyLion's stub financials for comparison purposes.

MarketBeat
Aug 6th, 2026
Gen Digital Q1 earnings call highlights.

Gen Digital Q1 earnings call highlights. August 6, 2026 Key points. * Gen Digital exceeded first-quarter guidance, with bookings and revenue each rising 11% year over year to $1.28 billion and $1.34 billion, respectively, while non-GAAP EPS increased 19% to $0.71. * The company raised its fiscal 2027 outlook, now expecting revenue of $5.375 billion to $5.475 billion and non-GAAP EPS of $2.87 to $2.97, citing continued Cyber Safety momentum and stronger-than-expected financial-wellness and marketplace growth. * Trust-Based Solutions was the fastest-growing segment, with bookings up 25% and revenue up 24%, while Engine Marketplace surpassed a $500 million annual revenue run rate. Gen also generated $430 million in free cash flow and returned $181 million to shareholders. * Interested in Gen Digital? Here are five stocks we like better. Gen Digital NASDAQ: GEN reported first-quarter fiscal 2027 results that exceeded its guidance, with revenue, bookings and earnings rising at double-digit rates as growth in trust-based solutions complemented continued momentum in its core cyber-safety business. Chief Executive Officer Vincent Pilette said the company delivered an 11% increase in both bookings and revenue, while non-GAAP earnings per share rose 19%. Paid customers reached 81 million, extending a run of sequential customer growth to 11 quarters. The company raised its full-year revenue and earnings outlook, citing momentum across its portfolio and increased confidence in financial-wellness and marketplace synergies. Quarterly results and raised outlook. For the first quarter, Gen reported bookings of $1.28 billion, up 11% year over year, and revenue of $1.34 billion, also up 11%. CFO Natalie Derse said the results represented the company's fastest revenue growth rate since Gen was created. The company said its comparisons were adjusted to exclude an extra fiscal week in the prior-year quarter and include MoneyLion's stub financials in the prior-year period. Non-GAAP operating income rose 9% to $668 million, while the operating margin remained stable sequentially at 50%. Non-GAAP net income was $431 million and diluted non-GAAP EPS was $0.71, above the company's guided range of $0.68 to $0.70. Gen raised its fiscal 2027 revenue outlook to $5.375 billion to $5.475 billion, representing growth of 9% to 11%, from prior guidance for 8% to 10% growth. The company now expects full-year non-GAAP EPS of $2.87 to $2.97, up 14% to 18%. For the second quarter, Gen forecast revenue of $1.325 billion to $1.35 billion, or growth of 9% to 11%, and non-GAAP EPS of $0.71 to $0.73. Pilette said the higher full-year revenue outlook reflects continued momentum as well as confidence in financial-wellness synergies. He said the upside is expected to be driven more by financial wellness and marketplace initiatives, while Cyber Safety continues to show "solid, sustainable momentum." Cyber Safety growth and higher-tier memberships. Gen's Cyber Safety segment posted 4% growth in both bookings and revenue, supported by performance across brands and memberships. The segment's operating margin held at 61%. Discover more Cryptocurrency News EV Market Report Mathematics Derse said higher-tier Norton 360 offerings grew at a double-digit rate during the quarter. Those products bundle security, identity protection, virtual private network services and other safety features. Norton cross-sell penetration increased to 27%, while membership adoption across Norton, Avast and Avira exceeded 60%, according to Pilette. The CEO said annualized bookings for Norton 360's higher-tier memberships, which include scam detection, identity restoration, financial protection and insurance, approached $500 million. He also said average revenue per user is 8% to 10% higher than it was two years ago, while retention is near record levels. Gen cited growing consumer concern about AI-enabled scams and data misuse as a source of demand. Pilette said the company's scam-protection engine blocked more than 500 million scam attacks during the quarter, including deepfakes and voice clones. He said more than 60% of consumers surveyed by the company indicated that AI-driven scams made them more likely to pay for protection. The company is also expanding products intended to address privacy and identity needs. Norton's Financial Scan, built on MoneyLion AI, has moved out of beta and is being rolled out to Norton 360 customers in the company's largest markets. The tool is designed to monitor connected financial accounts and flag potential issues. Trust-Based Solutions drives faster growth. Trust-Based Solutions was Gen's faster-growing segment, with bookings rising 25% and revenue increasing 24%. The segment includes identity, personal financial management and the Engine Marketplace. Its operating margin remained at 30% as the company invested in growth initiatives. LifeLock retention was nearly 90%, according to Derse, following a redesigned mobile-first experience and simpler tiered plans. Pilette said the company is seeking to broaden customer relationships from credit monitoring into protection for financial accounts and other assets. MoneyLion's personal financial management business grew faster than Gen expected, led by record Instacash originations and Credit Builder Plus. More than two-thirds of personal financial management revenue came from repeat customers, Pilette said. Derse added that Instacash receivables are sold to Sound Point, limiting Gen's balance-sheet exposure as that business expands. The company recently launched MoneyLion One Premium, a membership offering that incorporates Gen's scam and identity-protection features. Pilette said it is still early to project upside from the product, but described membership adoption across the company's businesses as a central part of its strategy to build longer-term customer relationships. Engine Marketplace surpassed a $500 million annual revenue run rate, Gen said. The marketplace added more than 30 partners during the quarter and expanded into insurance through Trellis infrastructure. Pilette said the insurance capability was integrated with more than 10 partners within one quarter. Total network inquiries exceeded an annualized 425 million. Gen said connected financial accounts surpassed 110 million, up from 75 million when it acquired MoneyLion, and that 35% of its paid customer base now engages with financial-wellness offerings. The company expects Engine-enabled cross-selling into its installed base to double by the end of fiscal 2027. Margins, cash flow and capital returns. Gross margin was 82%, down slightly because of product mix. Derse said certain fast-growing marketplace categories carry lower gross margins due to revenue-sharing arrangements but also have lower operating-expense requirements. She said Gen remains focused on maintaining strong segment-level operating margins as the marketplace grows. Total operating expenses were $425 million, or 32% of revenue, down 60 basis points year over year. Research and development spending rose to $105 million, or 8% of sales, as Gen invested in its platform and cyber-safety and identity products. The company said AI-enabled marketing creative workflows produced a 25% efficiency improvement in selected media channels, allowing it to create twice as many assets. Gen generated $434 million in operating cash flow and $430 million in free cash flow during the quarter. It ended the period with $564 million in cash and more than $2 billion in liquidity including its revolving credit facility. Net leverage declined to 2.95 times after the company paid down $45 million of debt. The company returned $181 million to shareholders through $100 million in share repurchases and $81 million in dividends. Its board approved a quarterly cash dividend of $0.125 per share, payable Sept. 9 to shareholders of record as of Aug. 17. About Gen Digital (NASDAQ:GEN). Gen Digital NASDAQ: GEN is a global cybersecurity company specializing in consumer- and small-business-focused security, privacy, and identity protection solutions. The company offers a suite of products designed to safeguard devices, networks, and personal information against malware, ransomware, phishing attacks and other digital threats. With a focus on user-friendly interfaces and cross-platform compatibility, Gen Digital develops antivirus software, VPN services, parental controls, password management tools, and comprehensive identity-theft monitoring services. Gen Digital traces its origins to the consumer software division of Symantec Corporation, which was spun off in late 2019 under the NortonLifeLock name. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Gen Digital, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Gen Digital wasn't on the list. While Gen Digital currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. 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PR Newswire
Aug 3rd, 2026
Gen launches Fearless Planet Index to track global cyber threats in real time

Gen has launched the Fearless Planet Index, a cyber safety intelligence hub providing real-time insights into scams, cyber threats and identity risks globally. The platform, powered by telemetry from Gen Threat Labs, transforms billions of security signals into an interactive view of the digital threat landscape. Users can select countries to explore prominent scams, malware threats and identity alerts, see how threats have changed since the previous day, and access detailed profiles with protection guidance. Early data reveals phishing as the most prevalent scam category globally, with over 120 million attacks detected in the latest 30-day snapshot. Online shopping scams rank among the most common in North America and Europe, whilst dating scams are prominent across several European countries. The index tracks threats across 245 countries and territories, showing 80% of categorised threats were scams or malicious advertising rather than traditional malware.