Responsibilities:

• Team Leadership and Development:
• Lead and mentor a team of product marketers, providing guidance, support, and feedback to help them grow in their roles and achieve their professional goals. 
• Foster a collaborative and inclusive team culture that values creativity, innovation, and continuous learning. 
• Set clear goals and expectations for team members, and regularly evaluate their performance and progress. 
• Strategy Development:
• Work closely with cross-functional teams including product management, sales, and executive leadership to develop and refine product positioning, messaging, and go-to-market strategies. 
• Ensure alignment between product marketing initiatives and overall company objectives, fostering a unified approach across departments. 
• Content Creation and Campaign Management:
• Oversee the creation of compelling marketing collateral, including sales enablement materials, product documentation, website content, case studies, whitepapers, and presentations. 
• Collaborate with the demand generation team to develop and execute integrated marketing campaigns that drive awareness, engagement, and demand for our products 
• Sales Enablement:
• Partner with sales leadership to understand the needs and challenges of the sales team and develop sales enablement programs and resources to support their success. 
• Provide product training and support to sales teams, equipping them with the knowledge and tools needed to effectively sell our products in the market. 
• Market Intelligence:
• Stay informed about market trends, competitive landscape, and customer needs through ongoing market research and analysis. 
• Use market insights to inform product roadmap decisions, pricing strategies, and go-to-market approaches, and share relevant insights with cross-functional teams. 
• Cross-Functional Collaboration:
• Foster strong relationships and collaboration with product management, engineering, sales, and executive teams to ensure alignment and coordination across departments. 
• Serve as a liaison between marketing and other departments to ensure consistent messaging and execution of go-to-market strategies. 

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 
• 7+ years of experience in product marketing and management roles within the technology industry. 
• A proven track record of success in driving product (SaaS, IaaS) adoption and revenue growth. 
• Experience and knowledge with public cloud services (i.e. AWS, Azure, GCP). 
• Strong leadership and people management skills, with experience leading and developing high-performing teams. 
• Basic understanding of reseller/channel business models. 
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior leadership. 
• Strategic thinking and analytical skills, with the ability to translate market insights into actionable strategies and plans. 
• Passion for technology and innovation, with a deep understanding of technology products and markets.