Salesforce Data Cloud & Segmentation Specialist / Manager

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Analytics, Insights, & Artificial Intelligence

Pay Details:

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

TD is looking for new ways to disrupt the status quo, go to market faster and optimize customer experiences. The TD Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practice. As a key member of Salesforce COE, the Salesforce Data Cloud & Segmentation Specialist / Manager will bridge the gap between marketing strategy and technology, ensuring effective data structuring, activation, and automation within Salesforce Data Cloud for seamless omnichannel campaign execution.

Responsibilities:

• Develop and activate audience segments within Salesforce Data Cloud to drive personalized marketing and improve customer engagement.

• Optimize data setup, structuring, and validation within Salesforce Data Cloud to ensure accuracy, compliance, and readiness for marketing use.

• Deep understanding in integration between Salesforce Data Cloud with Marketing Cloud, Loyalty Cloud, and Salesforce CRM for a seamless customer experience.

• Leverage zero-copy data sharing and cloud-based data sources (Snowflake, AWS, Google Cloud, Azure) for real-time marketing activation.

• Ensure identity resolution and data unification to enhance customer profiling and personalization.

• Troubleshoot and optimize CDC Data Object Mapping (DMO) to enable seamless data activation.

• Collaborate with marketing, analytics, and data engineering teams to drive data-driven decision-making and improve campaign effectiveness.

• Implement automated workflows for real-time, personalized omnichannel campaigns across all channels i.e email, mobile, web, branch, paid media.

• Experience with Salesforce Loyalty Cloud is a plus, particularly for loyalty and retention campaigns.

Professional Experience:

• 3+ years of Marketing Data Management, Campaign Management and Delivery experience with segmentation strategy

• Solid CRM experience and understanding of marketing campaign concepts and best practices

• Solid experience in complex multi-audience campaigns design, development, execution and measurement.

• Strong problem-solving skills and ability to collaborate with business and technical teams.

Preferred Qualifications

• 3-5 years of experience in Salesforce Data Cloud (CDP) and it's integration with Marketing Cloud, Loyalty Cloud and CRM.

• Strong expertise in segment creation, activation, and automation for omnichannel marketing campaigns.

• Hands-on experience with Salesforce Marketing Cloud & Journey Builder. Knowledge of Loyalty Cloud and CRM is a plus.

• Knowledge of data engineering concepts, zero-copy data access, and cloud-based data integration.

• Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):

Sans Objet